LG Electronics is planning to increase the number of applications optimized for its 2017 flagship – the G6
. The Seoul-based tech giant announced that by next month, its app store will boast 300 apps which will fully support the 18:9 "Full Vision" display of the G6
At the time of writing, there are about 200 apps which support the unusual aspect ratio on the company's SmartWorld store, so these numbers suggest that we will see a 50% increase in this particular segment of LG's digital market.
As Samsung's Galaxy S8
smartphones also feature screens with similar aspect ratios, this latest move by LG can be seen as an attempt to gain and maintain a competitive edge
over its larger South Korean adversary. The company's official stance is that it aims to allow users to enjoy superior digital content, such as games and movies through the screen of the G6. In a previous statement, the company said:
Compared with conventional 16:9 aspect ratio displays, the 18:9 format offers more viewing space and a more immersive experience when streaming videos and playing games.