Kindle Fire accounts for half of all "Android" tablets sold

Kindle Fire accounts for half of all
We’ve known for some time now that Amazon’s Kindle Fire, with its forked version of Android, was the major player in the “non-iPad-tablet” market space. It had already become more popular than any Android tablet in January, and now comScore is reporting that the Kindle Fire sells more than all other Android tablets combined.

This shows how far Google is from its projections in 2010, when it hoped to capture up to 1/3 of the tablet market with Honeycomb tablets – although if you take Andy Rubin at face value when he says that he had no problem with forked versions of Android, then we suppose that "Android" is actually more successful than Google projected…just not in a way that helps their bottom line.

Google is surely concerned about this trend, and the upcoming “Nexus” tablet that may be sold direct to customers at a reduced price point is surely an attempt to change the dynamics of the game. But that puts Google in a difficult position; the success of Android on handsets is largely due to how vigorously OEMs supported it. Those OEMs didn’t adopt Android out of the goodness of their hearts; they did it because Android allowed them to put out smartphones that could compete with the iPhone without having to develop their own mobile OS.

If Android tablets only compete by selling them as loss-leaders, there probably will be much less hardware support, and that could create an opening for some other platform, perhaps Windows 8, to attract OEM support (perhaps this puts Google’s purchase of Motorola into a more strategic light, since we don’t imagine Motorola will be straying from the Android ecosystem anymore).

Obviously there’s still plenty of time for this to play out over, but it appears that tablets are going to hit commodity pricing much faster than smartphones, which seems strange, given that tablets have a similar bill of materials and a larger screen. How that impacts Android OEMs, Apple’s iPad pricing, and whether it creates an opportunity for Windows 8 simply drains the profits margins from the market before Windows 8 tablets launch all will be very interesting topics to keep our eyes on in the coming year.

source: comScore via TechCrunch

Related phones

Kindle Fire
  • Display 7.0" 1024 x 600 pixels
  • Processor TI OMAP4, Dual-core, 1000 MHz
  • Storage 8 GB

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13 Comments

1. darac

Posts: 2156; Member since: Oct 17, 2011

So Dell streak counts as a tablet? If this chart was truth to itself, then the Galaxy Note would be on second place ;)

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

Ha Good point. I'm still not sold on keeping the fire in android sales category. Personally I'd make it its own category since it doesnt have official market or google app support But that's just me.

13. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

I don't consider a Fire to be a Tablet PC by any means. It's an e-reader that browses the web and plays movies out of sync.. No removable memory, no native Google Market unless you root, and a mediocre UI. I owned one for about 2 months before selling it for $150 on eBay, like many, many others who were dissapointed. If we're talking about tablet sales adding up to the Fire having 50% of the Android saturation, then yes. I'd like to see the numbers of people who got rid of theirs after a month or 2. The primary reason for people buying the Fire was the price tag. $200 is not too shabby, but you definitely get what you pay for. The list of what it lacks outweighs the list of what it offers, in my opinion. Unfortunately, this sub-$275 tablet niche isn't going to affect iPad sales or prices. Apple isn't so inclined to sell their devices at or just below the cost to manufacture, market, and sell the device, and customers are more than willing to pay $500+ for an Apple device.

6. timeformiles

Posts: 7; Member since: Apr 26, 2012

They Are Most Likely Talking About The Dell Steak 7. Cause Dell Streak 5 is The Phone Ver. And 7 Is the Tablet. They Just Didnt Specify It Due To Maybe They Would Have Know What People Would Have Thought About The 7" over The 5" as You Can See Note Isnt Up There So Streak 5 Shouldnt Be The Logical Choice.

7. JeffdaBeat unregistered

You only have to capitalize at the bigging of a sentence or for a proper noun. I don't want you having to hit shift more than you need to...

8. cepcamba

Posts: 717; Member since: Feb 27, 2012

@Jeff You rarely make comments but when you do you sure make me laugh haha :p You're one of the rare breed of iPhone users who are both logical and objective, or is that another person? :p

2. eaxvac

Posts: 328; Member since: Jan 15, 2012

The tablets have always been so much cheaper than smartphones despite a bigger screen and the same internals.. This should change & squeeze the margins out of companies like Samsung, HTC, LG

3. good2great

Posts: 1042; Member since: Feb 22, 2012

this lets you know what drives the market "women and children" customers...

5. christianqwerty

Posts: 467; Member since: May 05, 2011

I know a few kids who have gotten a kindle fire instead of an iPod touch, they are about the same price but the kindle is a tablet

9. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Microsoft Windows 8 Tablet soft ware engineers listen up you will have lower the view screen resolution standards for windows 8 tablets so that Windows 8 can be put 7 to 8 inch 16 x 9 Tablet computers or else Android tablets like the kindle fire and Nook will have domination in the Tablet world with their 200 to 300 dollar Tablets. when you see that the 7 inch hand held Kindle fire has out sold the big guns of the Android Tablet manufacturers Microsoft that means your tablets wont sell any better if the price is not right for the sale price of windows 8 tablets. Microsoft you also have to make peace with Amazon and get a good Amazon app on Windiows tablets

10. ardent1

Posts: 2000; Member since: Apr 16, 2011

If you include the Fire as a tablet, then you should also include the Nook Color and Nook Tablet. It's sad to read that book sellers like Amazon and Barnes&Noble sell more "tablets" than handset makers like Samsung et al. This is strong evidence that the android tablet market is incredibly price sensitive or price elastic.

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

no, its evidence of the popularity of Ebook readers. Its sold to the ebook crowd for ebook use. Its not sold as a "tablet". All its other features are secondary to its ebook use. Technically it gets more advertising than all the other tablets combined, through its continual advertising on Amazon. I like that its selling well, because its putting a huge amount of downward pressure on the market and that is good for all of us.. unless you think paying 60% mark up on a tablet somehow makes you special.

11. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Said it from day one, Kindle is going to cannibalize other android tablets. Sales of other android tablet are just purely anemic.

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