BlackBerry KEY2 to launch in Canada on July 6th; pre-orders begin tomorrow

BlackBerry KEY2 to launch in Canada on July 6th; pre-orders begin tomorrow
While the BlackBerry KEYone seems to have taken consumers by surprise, the BlackBerry KEY2 appears ready to separate a number of consumers from their money. We've seen a number of people posting on our comments section and on social media that the device (built by TCL with TLC) is going to be their next phone. And that is despite a price ($649 USD) that many consider steep for a phone powered by a Snapdragon 600 series chipset (it's the Snapdragon 660 Mobile Platform that you'll find under the hood).

Still, the unit does sport 6GB of RAM, 64GB of native storage, and a dual-camera setup is on back for the first time in BlackBerry history. Don't forget the physical QWERTY keyboard (with 20% larger keys) and the 3500mAh battery that helps provide up to 48 hour battery life. Android 8.1 Oreo is pre-installed.

While the phone was unveiled earlier this month, there was no release date announced for North America. But today, BlackBerry Mobile revealed that the KEY2 will launch in Canada on July 6th. The Black version of the phone will be available from Canadian carriers Bell, Rogers, SaskTel and Telus ranging between $95 and $100 Canadian Dollars with a two-year contract. Pre-orders start tomorrow at Rogers.

The unlocked silver variant will be released next month, available at a price of $829.99 Canadian Dollars. You will find that model online at Amazon.ca, BestBuy.ca, Walmart.ca, Staples.ca, Blueshop.ca and Visions.ca.

Knowing that the Canadian release date for what BlackBerry Mobile calls "The newest and most-advanced BlackBerry smartphone yet" is July 6th, we probably should expect the U.S. launch of the KEY2 to take place around that date.

Check out our BlackBerry KEY2 unboxing, hot off the press, by clicking on this link.

source: BlackBerryMobile

Related phones

KEY2
  • Display 4.5" 1080 x 1620 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 660, Octa-core, 2200 MHz
  • Storage 128 GB + microSDXC
  • Battery 3500 mAh

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13 Comments

1. meanestgenius

Posts: 22107; Member since: May 28, 2014

With the KEY2 launching in Canada next month, the U.S. launch is eminent. Can’t wait for this, as it ticks all the right boxes for me: Unique design amongst a sea of “me too” all touch slabs, that iconic, innovative physical keyboard, a SoC that’s going allow that big battery to take advantage of it so it can be a battery champ, security/privacy focused (best in the business), monthly security updates that come with extra goodies (arguably more important than full OS updates), and great apps and services to boot. There are those that will disagree with the price ($600 would have been the sweet spot for me), but I believe that $649 isn’t a bad price at all, especially when considering what premium smartphones go for.

2. Venom

Posts: 3595; Member since: Dec 14, 2017

$829. So they didn't learn their lesson yet again. The KeyONE was a decent device with midrange specs and this one looks better on paper but that price is ridiculously high and there's no excuse you can think of that will justify the price for the offered specs. At least the Samsung phones offer killer specs and unlocked for all carriers. Same thing with the Pixel phones and you're getting stock Android, so it's automatically going to be better than any other Android device. That is my facts on the matter.

4. Subie

Posts: 2367; Member since: Aug 01, 2015

The price increase is about $80 CAD more than the KEYone sold for last year. I'd agree that the price is higher than what I feel it should be for this device. To be honest though I don't think most devices are worth the price that the OEM's are asking these days. But, as far as them not learning their lesson goes... you'd have to know what their original sales targets were and how close the were to meeting them. It's quite possible that TCL was happy with the sales of the original and is confident that they will sell the same amount this time, even with the price increase. Time will tell how it does and considering the KEY2's niche in the market those who want a physical keyboard will look no further.

6. meanestgenius

Posts: 22107; Member since: May 28, 2014

Agree with you, Subie. It’s already been reported that TCL is happy with the sales of the KEYᵒⁿᵉ, hence one of the reasons why they would be confident in increasing the price of the KEY2: http://m.digitaljournal.com/tech-and-science/technology/tcl-positive-about-reception-of-blackberry-keyone/article/515921 Also, with BlackBerry smartphones aimed at a niche market, as you said, if you want a physical keyboard smartphone, you only have one way to go, especially if you want the very best physical keyboard. TCL has no delusions about which segment of the market will buy a KEY2, unlike what some people erroneously choose to believe.

9. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

You're quoting a Canadian price point which doesn't compare favorably with US prices. But of course you'll resort to little childish tricks like this for shock value. But you forget that there are those of us who're on to your little tricks. Silly rabbit, tricks are made for kids! Why didn't you mention the Galaxy S9 goes for $1,179 in Canada?

10. Subie

Posts: 2367; Member since: Aug 01, 2015

The Galaxy 64gb Galaxy S9 goes for $960 CAD. Surprisingly Samsung lowered the asking price by $75 from the $1,035 they wanted for the S8 last year. But I get the point you were trying to make.

12. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

I was looking on bell.ca's website. I'm sure a carrier phone is even more expensive in Canada than straight from the mfg.

13. Subie

Posts: 2367; Member since: Aug 01, 2015

I just checked and you're right, Bell.ca is more expensive. But the no term price I see is $1,019. The price you mentioned is for the S9+. I got my original pricing from Samsung.ca.

3. meanestgenius

Posts: 22107; Member since: May 28, 2014

Some facts for those that insist on ignoring them: 1) BlackBerry didn’t price the KEY2. Nor did they price the KEYᵒⁿᵉ for that matter. They don’t prove any of their branded smartphones. These are the facts, and can’t be disputed. They are verifiable with links, and not made up. 2) $829 is the Canadian Price. There is a VAT which makes the Canadian price higher, if I’m not mistaken. 3) No other Android phone (or iOS, for that matter) on the market offers what a BlackBerry does. Those in the market for a BlackBerry 9.5 times out of 10 want it for the better security/privacy that it offers, and the physical keyboard. Those in the market for a BlackBerry Android Secure Smartphone want just that, not an all touch, “me too” slab that doesn’t offer what they offer. 4) BlackBerry Android Secure smartphones have a near stock Android experience that is really good. Those that have actually used/owned a BlackBerry Android Secure handset can attest to this. These are “the” facts on the matter, not something that I’m making up and choosing to call “facts”.

5. Subie

Posts: 2367; Member since: Aug 01, 2015

There's no VAT. That price reflects the extra mark up we get up north as well as the currency exchange difference between the US and Canadian dollar. We'll still pay Goods and services tax as well as provincial sales tax on top of that price. So where I am the final price in CAD after tax would be $936.77...

7. meanestgenius

Posts: 22107; Member since: May 28, 2014

Copy that. Thank you for the correction on the VAT. Crazy that there is an extra mark up like that, as well as the other taxes on top of that.

8. Subie

Posts: 2367; Member since: Aug 01, 2015

To be more technical I guess you could say our goods and services tax is the equivalent of a VAT. Our provincial sales tax would be the equivalent of a State sales tax. And like the US those taxes only get applied to the price at the time of check out.

11. Sparkxster

Posts: 1229; Member since: Mar 31, 2017

I would love a key 2 plus with a 5 in screen, full HD+ resolution, 3800mah battery, and wireless charging. Or a priv 2....

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