Kaz Hirai announces "One Sony" initiative for uniform user experience across all company electronics

Kaz Hirai announces "One Sony" initiative for uniform user experience across all company electronics
Kazuo "Kaz" Hirai recently became Sony's CEO coming from the PlayStation division that was the only bright spot in a long tunnel of bad decisions for the company. He is not wasting any time restructuring according to his own vision either, announcing today the so-called "One Sony" initiative.

The goal is to streamline the firm's portfolio of consumer electronics, focus on the three profitable pillars - digital imaging, gaming and mobile - and introduce a uniform UX (user experience) across the board. 

Does that mean we are about to see the same interface on Sony's 3D TV that is on the lowly Xperia sola? Probably, as Mr Hirai appointed the SVP Kunimasa Suzuki as Officer in charge of the UX, Product Strategy and Creative Platform, "with the aim of strengthening horizontal integration 
and enhancing the user experience across Sony’s entire product and network service lineup. He will also oversee the mobile business that  Sony has  identified as one of its core electronics business areas,  including smart phones, tablets and PCs.

There will also be a renewed focus on R&D, fasttracking the best ideas from the labs to the product, and chopping off the excessive projects. If it all results in svelte ideas like the WhiteMagic display on the Xperia P, or the Floating Touch tech on the Xperia sola, and seamless communication among Sony phones, tablets and laptops, we are all for the "One Sony" initiative.

source: Sony (PDF)



1. lubba

Posts: 1313; Member since: Jan 17, 2011

Reminds me of MS Xbox.

2. joex2

Posts: 22; Member since: Nov 23, 2011

Sony copying Microsoft again

3. Milani_PLAY

Posts: 2; Member since: Jun 29, 2011

Can we all just let all the copying comments away... Everyone in all Tech sites is just commenting on a company copying another. If something is good and works fine and is better then why not use/do it.

5. redrooster13

Posts: 110; Member since: Feb 20, 2012

sorry meant to hit thumbs up

4. InspectorGadget80 unregistered

guys don't even know what their doing so stop SAYING COPYING. their trying to boost their TV SALES

6. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

No one is copying whoever. Sony has been saying that since last year and they are still saying same stuff. Kaz managed to turn Playstation business into profitability and he will also do same for the entire Sony Global business. Without him sony would be doomed.

7. NOKIA.8800.ARTE

Posts: 100; Member since: Mar 26, 2012

I love SONY products.... Quality why compromise looks like no others make and beleive......

8. solidsnakeduds013

Posts: 221; Member since: Oct 20, 2010

lmao thumbs up

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