Kantar says Samsung Galaxy S7, Galaxy S7 edge to lead U.S. market in sales this quarter

Kantar says Samsung Galaxy S7, Galaxy S7 edge to lead U.S. market in sales this quarter
The Samsung Galaxy S7 and Samsung Galaxy S7 edge captured 5.8% of the U.S. smartphone market in the first quarter, even though the pair wasn't released until March 11th. That made the Galaxy S7 the fifth best selling phone in the market despite the limited time period that it was available for. Compared to the Samsung Galaxy S6, that is a marked improvement. Last generation's model was the 10th best selling phone in the states, running up a 3.2% market share during the quarter it was released in. 

Samsung, carriers and retailers are spending big bucks promoting the phone and offering deals to buyers. According to Kantar Mobile Analyst Lauren Guenveur, the pair might be the most heavily promoted phones of all time. Those who ordered the Galaxy S7 or Galaxy S7 edge before March 18th received a free Samsung Gear VR (valued at $99.99) and six free VR games. AT&T and T-Mobile both had BOGO deals going at one time.

There were plenty of other promos available, and this was important because 40% of those who bought the Galaxy S7 or Galaxy S7 edge made the purchase partly because of an exclusive deal or offer. 12.2% decided to buy the Galaxy S7 or Galaxy S7 edge because of a deal that gave them a free or discounted product. 11% were influenced by a trade-in offer, and 10.3% by a free or discounted accessory offer.

The main attraction, according to those who purchased the Galaxy S7 or Galaxy S7 edge, was the battery life of the phones. The battery was cited by 53.5% of those who purchased one of the two models, as their reason for buying one of them. 51% of Galaxy S7 and Galaxy S7 edge buyers said that the camera quality was important in helping them make the decision to go with one of Sammy's new flagship models, and 36.5% said that they purchased one of the two Galaxy S7 phones because of the handsets' storage capacity.

Guenveur expects the Galaxy S7 to be the top selling phone in the U.S. during the second quarter, something that its predecessor was unable to do.

source: Kantar via FierceWireless

Related phones

Galaxy S7
  • Display 5.1" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(28h 3G talk time)
Galaxy S7 edge
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3600 mAh(36h 3G talk time)



1. Clars123

Posts: 1079; Member since: Mar 16, 2015

see what happens when you decide to make a thicker phone with a bigger battery?...In reality though the S7 and S7 edge dont look as thick as they are because of their curves

2. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Also 32gb base storage and camera.

3. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Next step for Samsung should be better/faster updates and may be for up to 3 years.

5. Carlitos

Posts: 684; Member since: Oct 23, 2011

Not just Samsung, I feel like they are getting better with their updates. We saw the update to the S6 4 months after marshmallow was introduced which is not bad in comparison to the past. Granted they could improve on their timing even more. The problem with updates comes through carriers specially US carriers, like At&t, whose S6/edge/+ and Note 5 have not received the update when everyone else, including verizon is already rolling out the update

9. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Yes carrier branding sucks, Samsung should sell unlocked phone like htc does and may be offer financing than BOGO/VR free deals.

7. Guaire

Posts: 893; Member since: Oct 15, 2014

If I didn't get it wrong latest rumors says that they are starting Xiaomi style online only phone sales in China with brand new C5 and C7. Although those are not cheap as Xiaomi handsets, cheap by Samsung standards nonetheless. Samsung CEO have been hinted that a few months ago. https://translate.google.com/translate?sl=zh-CN&tl=en&js=y&prev=_t&hl=tr&ie=UTF-8&u=http%3A%2F%2Fnews.mydrivers.com%2F1%2F481%2F481865.htm&edit-text=

4. Sidewinder

Posts: 515; Member since: Jan 15, 2015

A great lesson to any struggling manufacturer out there.. If you have a product that speaks the mind of the general public, it will sell by the millions.

6. killerpollo

Posts: 89; Member since: May 15, 2015

Well deserved, Samsung has been doing really nice phones. I hope HTC gets part of the cake this year, the 10 is truly a great offer.

8. DRS1977

Posts: 679; Member since: May 27, 2015

Samsung really needs to get their act together on tablets now. They need to have the best processor, best screen, and 4GB or more of RAM. Their flagship tablet is always gimped one way or another.

10. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They should have never broken the Galaxy Tab S, by making it be more like an iPad. I rather buy the iPad instead. The original Tab S was ok, but you can tell the CPu was struggling with the high resolution. Also with only 16GB of of storage, that was a joke even with an SDCARD slot because Samsung devices don't allow app installs to sdcards, you can only move the apps data storage to it. Other than that, the display especially was amazing! I also liked the S5 feel of the casing, no matter what anyone else mocked it being like a bandaid. Its better than that slippery garbage of the iPad. They should have made the Tab S2, the same 10.5, kept the same 2560x1600 display, but improved. Made the storage 32GB standard with a 128GB option, put a 5M camera on the front and left the rear at 8MP, keep the flash bulb and changed the texture of the back to like microfiber or whatever that cloth that Microsoft uses on the Surface Pro 4 keyboard. I would have bought it right away. The most awesome feature I liked, was kids mode and the fact I could add my wife as a user so she could have her own space. Which those features, 16GB was simply not enough room, so I got rid of it and Got the Note 12.2 instead. Then I got rid of it because it just doesn't offer enough when having the Note 4 at the time.

11. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

This article has shutdown the iPhonaddicts. While the S7 has moved up in USA sales, their favorite has one down. Now they are scared to say anything, because they have no fire to even remotely fight with. Thank you Samsung for shutting up to ignorant! While they all bashed BOGO deals, all 4 major US carriers also offered the same with the iPhone. Maybe Samsung got stuck with the Gear Vr because of the release price point being to high, so giving them away without raising the phones price is a huge plus. Carriers and retailers offering deals to get their commission on signups is a good deal too. Yet the stupid Apple fans bashd talkign about Samsung needed this to sell the phone. But out of all the buyers, only 12% said they did so because of an offered deal. That isn't a large number. So it means the vast majority of the sales were based on the actual merit of the device itself...BAMMMMMMMMMMMM!!!!!!!!!!!!!!!!!!!!! Suck it up iPhonaddicts. What you got to say now? You all bashed Samsung for the past couple years because their profits drop due to lesser sales, but yet even in those 2 years, they still sold 80M phones per quarter. Now Sammie is recovering from what was really just a small slide. This means Apple could do it too. But in the case of Samsung, it wasn't from a lack of trying. Apple doesn't even try anymore. Enjoy your slide as the iPhone 7 isn't goign to help, while everyone waits to see what the 10th anniversary edition is goign to bring to the table. I will bet my life on Samsung to say, I bet the Galaxy S-X(10) will be way better than what the iPhone 10 will be.

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