Kantar data is out: iPhone a top-seller in the US, declines in China, Samsung losing its grip on Europe

Kantar data is out: iPhone a top-seller in the US, declines in China, Samsung losing its grip on Europe
Kantar Worldpanel — a market monitoring company — has posted a summary of its data on the smartphone market over the third fiscal quarter of 2016. According to the numbers, Apple's iPhone 7 and 7 Plus were a huge hit in the US. iOS' market share in the country grew by 5.2% in the period, with the iPhone 7 / 7 Plus duo being the top-selling smartphones in the market, followed by the, now slightly cheaper, iPhone 6s. According to Kantar's data, iOS now has 34.2% of the US market, while Android fell down to holding 63.4% (from 66.7%).

Apple's new devices aren't such a boom abroad, however. In Germany, iOS' share fell 2.5% to 15%, and, in Urban China, it dropped down to 14.2% from 18.7%. In the UK, the iPhone 7 and 7 Plus are still top-sellers for the month of September, taking 15.1% of the pie. Interestingly, the iPhone SE is also still pretty popular in Britain, accounting for 8.5% of mobile sales (vs 3.5% in the US).

Following the Note 7 fiasco, Samsung certainly took a hit. The only market where it shows YoY gains is in the UK, where it holds 30.4% of smartphone sales. In Italy, Sammy was dethroned by Huawei — the latter marked an impressive 15.2% YoY growth and got 27.3% of the mobile market in the country.

In Urban China, domestic manufacturer Oppo is gaining more and more followers, marking a YoY growth of 8.2% and getting 11.2% of smartphone sales in the area. The Oppo R9 phone removed the iPhone 6s from the best-selling device throne this past quarter.

Analysts are still unsure how the tides may turn during this holiday season. Samsung has a bad stigma to battle, following the Note 7 incident, but some are hopeful that a slew of promotions may help it push a lot of Galaxy S7 and S7 edge units out the door. On Apple's presence in the Chinese market, analysts say that the lack of balance between demand and supply right now, especially when it comes to the iPhone 7 Plus, may be a good sign for Apple and could mean huge growth in the 4th quarter. We'll see!

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14 Comments

2. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Hmm... All so very interesting. Sorry I'm going to bring politics into this section. Now that Donald Trump is the President Elect, I wonder how long it'll be before he makes good on his promise to force Apple to start producing iPhones state side and how it's going to impact prices of their products... "We're going to get Apple to build their damn computers and things in this country instead of in other countries." - Donald Trump

4. kiko007

Posts: 7500; Member since: Feb 17, 2016

*Vomit intensifies! Rant: Why......America? Why did you do this to yourself? Brexit 2.0 is here everyone..... prepare accordingly. Whoever voted for this racist, sexist, slightly retarded pussy grabber..... I despise you. As if us minorities didn't have enough issues to deal with in our lives, you bring this f**king monkey dingo into office. No wonder the rest of the world thinks you're a country full of bigoted dumbasses who wear sunglasses while it's cloudy. Rant, not over.....to be continued.

12. Scott93274

Posts: 6040; Member since: Aug 06, 2013

lol, well said, I didn't vote for him by the way. Seeing as California by itself is the 7th largest economic power in the world, maybe we'll just grab the other western blue states and do our own Brexit. We'll have Microsoft, Alphabet/Google, Apple, Tesla, Boeing, Disney/Lucas films, Marvel.... actually all of Hollywood, all the Western sea ports, and the centeral valley is currently responsible for 1/3 of the world's agriculture....

13. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Did you see Trump's no.1 supporter in this site? He's also one notorious troll. I don't like namecalling but he is a confirmed idiot, absolutely no doubt. I'm talking about Piyath

19. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

Tridiotroll. Part Trump, part idiot, and part troll.

22. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

LOL good one! Sadly his idol won.

6. epdm2be

Posts: 824; Member since: Apr 20, 2012

It wouldn't or shouldn't impact prices at all. Because some profits of producing locally balance out the expense. And provided that Apple's management should take a normal percentage of profit instead of their usury profit. "We're going to get Apple to build their damn computers and things in this country instead of in other countries." - Donald Trump IMHO he is right. American companies should (try to) keep employment inside the states (just as European companies should keep employment inside Europe). You can't expect US-citizens buying US-products when they are unemployed while the big US-companies reap the benefits of producing oversea. It works both ways, you know. As an additional benefit this would also increase quality of products and durability. Plus Western countries are more open with regards to (company-)politics, wages, shareholder-income, taxes, employment benefits etc...

17. Macready

Posts: 1824; Member since: Dec 08, 2014

"It wouldn't or shouldn't impact prices at all." In fairy tale land. Average minimum wage in the US is almost 4 times higher still, never mind some of those states where minimum wage has creeped up to or past 10 dollars per hour. Never mind different regulations (such as labor compliances) either, driving differences up much further. And never mind the fact that China subsidizes many parts required, such as aluminum. Shipping in bulk like we're talking here (millions), is relatively cheap per sold item. There's a reason most products are still made there (or in Vietnam etc). And it's not to piss off Americans.

7. Subie

Posts: 2384; Member since: Aug 01, 2015

He'd have to force Google now too.

11. omnitech

Posts: 1131; Member since: Sep 28, 2016

Not surprising that the crappy iPhone is the top seller in the USA, I mean they did re-elect Bush and elected Trump.

14. ctdog4748

Posts: 797; Member since: Mar 05, 2016

K!ll yourself, please.

21. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Can you kill yourself first?

20. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

I find the iPhone to be boring at times, but it's also one of the best devices money can buy.

23. Supersonic

Posts: 226; Member since: May 15, 2015

the article shows overall decline in IOS (in global market)

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