Kantar Worldpanel: Apple vs. Samsung competition is over

Kantar Worldpanel: Apple vs. Samsung competition is over
It is the smartphone equivalent of Ali vs. Frazier, the Hatfields vs. the McCoys and the Backstreet Boys vs. NSync. We are talking about the greatest rivalry the smartphone world has ever known, Apple vs. Samsung. According to a new report from research firm Kantar Worldpanel, the Apple vs. Samsung rivalry is over as other manufacturers are beginning to account for some serious percentages of the global smartphone market.

For the three months ended in May 2016, Samsung accounted for 36% of U.S. smartphone sales with Apple at 29%. But if you narrow it down to the Samsung Galaxy S7/Galaxy S7 edge versus the Apple iPhone 6s/6s Plus, Samsung's lead is narrowed to 1.4 percentage points (16% vs. 14.6%). Another way of looking at this is that Sammy's flagship phone is outselling the iPhone in the U.S. Apple's iconic smartphone usually finds itself on top of the U.S. charts.

Most Galaxy S7 and iPhone 6s buyers are sticking with what they are familiar with. Only 5% of Galaxy S7/Galaxy S7 edge purchases came from iPhone owners making a switch. 14% of iPhone purchasers were made by buyers switching from Samsung. 88% of iPhone owners and 86% of Samsung users say that they will stay with their current brand.

Apple and Samsung monopolize the smartphone industry in the U.S. and in the U.K. In both markets, Apple and Samsung dominate the top ten. In other markets, things are wildly different. In China, the largest smartphone market in the world, Samsung once owned a leading 34% share. Two years later, that has dwindled down to 9%. Xiaomi, which briefly held the top spot in the country, has dropped back as Apple and Huawei duke it out for supremacy in China. Right now, it is Huawei that holds the lead.

Kamtar says that Samsung vs. Apple is over because of the other companies with designs on the top. Huawei is one that has said it will surpass Apple and Samsung by 2021. To accomplish that goal, the manufacturer plans on making big moves in the U.S. and India. The research firm says that Apple and Samsung need to stop staring at each other, and start to concern themselves with rivals like Huawei and Google. The latter is rumored to be working on building its own Android handset.

source: KantarWorldpanel via FierceWireless

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66 Comments

1. Barney_stinson

Posts: 672; Member since: May 30, 2016

Yeah google phone can be a big rival in upcoming days and problem is google phone will eat Sammy's share.!! But Sammy hv foldable phone upcoming! So wait for it!!!

31. sissy246

Posts: 7078; Member since: Mar 04, 2015

Not only Samsung but apple roo

51. Hallyu

Posts: 790; Member since: Jul 21, 2015

Keep dreaming. Google doesn't have tech to produce phones, let a lone competing with Samsung. Even so, it would still lack far behind Samsung in term of advancement. But it sounds funny tbh. Do you even know how big Samsung is? We supply internal components to all the Chinese newbie companies. Samsung is the only pure innovative company that could think out of the box and bring the next big thing to the world. And huawei overtakes Samsung in 2021? I'll pretend I didn't read all this bullcrap!

55. nebula

Posts: 1009; Member since: Feb 20, 2015

Though there is trr to what yiu say and especially how massive Samsung corporation is one thing I beg to differ what google can and cannot do. Google doesn't have to own or manufacturer hardware they like apple can buy the best parts and build a superb phone take for instance pixel or c. Dont forget google aka alphabet owns ecosystem and products within, produdctivity, media, entertainment, products that can be easily bundled together. I would think we first have to give them a shot or two to before underestimate. Aple proved you can buy the best hardware parts, build the product and marry it with decent software, available, available Then its down to marketing.

57. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Apple doesn't have the tech to produce phones either, which is why they use companies like Foxconn, who incidentally also makes devices for Samsung.

63. kenaldinho4444

Posts: 66; Member since: Jun 05, 2015

Finally someone who is sensible

65. Plasticsh1t

Posts: 3100; Member since: Sep 01, 2014

You lost all credibility when you said Google has no tech to produce phones.

2. kiko007

Posts: 7493; Member since: Feb 17, 2016

"Huawei is one that has said it will surpass Apple and Samsung by 2021." Let me explain what will happen before this does: Half-Life 3 will be released Aliens will make first contact with Russians, then leave becuz Russia is awful :D. The Polar Ice caps will completely melt Donald Trump will lose the 2020 election (second time losing BTW) and will cultivate a group of racist middle aged white men in order to literally burn America to ashes. Does this paint a picture of how unlikely this is?

10. j2001m

Posts: 3061; Member since: Apr 28, 2014

Hahahahahahah, way to go, you worked this post big time, so posters and users of your site did not note that Samsung s7 and s7 edge out sold Apple 6s and 6s plus in the USA for 3 months, oh dear, good try but as it was reported on other site in the right way, I post it in clear text right now Samsung flag ship phone out sold apples for 3 months in the USA For the 1st time, way to go Samsung

12. j2001m

Posts: 3061; Member since: Apr 28, 2014

Just to be clear this is how they reported it "Starting with the US, in the three months ending May 2016, Samsung accounted for 37% of smartphone sales and Apple 29%. However, sales of their respective flagship models reveal a much closer competition, with the Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%. " I hope I do not need to paste in what pa said to cover it up, oh dear pa, please update your misleading post

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

This is not the first time. The S4 and Note 3 did so as well. They both together sold over 120M in a year and for most of that year outsold all selling iPhones.

66. jeevanand88 unregistered

Looks like nobody could live without googling! :D

21. pagal

Posts: 49; Member since: Jul 04, 2016

Taking it too high man. Please cool down.

32. Darkkracker

Posts: 255; Member since: Jun 11, 2016

1. Global warming/climate change are phoney money making / control schemes based on biased and tainted modeling. 2. The polar ice caps have continued to grow and the temperatures have remained stagnant worldwide. 3. Trump is actually dumping all over crooked lesbian broomhildabeast in the polls. 4. Sanders is a phoney sellout. 5. Your a racist for saying white people are going to burn the country to the ground, which makes you Hippocratic jackass. 6. Trump will be reelected again in 2020. 7. Russia has much bigger balls than obozo in charge. 8. I feel dumber after reading your post and feel you will be another statistic added to the 94 million people in this country in welfare who hate the word "work."

34. kiko007

Posts: 7493; Member since: Feb 17, 2016

Thank you for not understanding "satire" my friend :D. You managed to take a joke seriously, congrats!

38. willard12 unregistered

"Your (sic) a Hippocratic (sic) jackass." I sincerely apologize for going after your policing of spelling and grammar. My bad. This is why some people love the poorly educated. If he feels dumber after reading your post, he won't be helped by reading his own.

44. kiko007

Posts: 7493; Member since: Feb 17, 2016

Lol, no problem man. +1

46. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Just a little "fyi"...you agreed to a comment that was of a complaint about anti American comment Your posted an anti-Russian comment.

50. kiko007

Posts: 7493; Member since: Feb 17, 2016

Again, it's a joke. I hold no malice or grudge towards Russia, or the people who call it home. I was simply making a humorous remark. Wait..... why do I feel like I'm issuing a written apology for some scandal?

52. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Just saying...have a great day!

53. kiko007

Posts: 7493; Member since: Feb 17, 2016

You too :D.

64. kenaldinho4444

Posts: 66; Member since: Jun 05, 2015

Don't pay him any mind

37. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You actually think global warming is fake? Hmmm. You ever heard of the Berrien Straits? This location use to have ice so thick, that even ships call ice breakers had a hard time making a way for ships to get through. It's the only shortcut that allows a cargo ship to leave NA and get to Europe on a shorter path. For the past 5 years+ this location which can be seen from space, the guys in ISS say they now see mostly open ocean of an area that was once over 90% solid ice. The ice caps are also melting and oceans depth have risen. Please that have never seen extreme weather now do. Tornados in places like China were once rare, now they are having more. Just look it up. Temperatures in the poles are climbing though at a very slow rate where Temps were constantly low This all has been proven. Other a foolish person would ignore the facts. It isn't some made up story. I said the sa.e thing you said, and then I read all the facts.

61. gersont1000

Posts: 473; Member since: Mar 13, 2012

I believe in global warming, but I believe that human activities only contribute a small percentage to it, and that it's mostly natural causes of a cyclical nature. The big guys are just trying to use their baked data to create a tighter control system and keep down the smaller countries. But whatever, this is a phone/tech site. Go Android, down with Apple and their control freak system!

39. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Hello. Less than 5% of US citizens are without work. Seeing as the population of the USA is 350M. If 5% of them Resort not working, that can't be 94M...right? Where the he'll you get your facts from fruitcakes?? http://www.tradingeconomics.com/united-states/unemployment-rate Click it As of right now the unemployment in the USA is 4.9%. The lowest it has been in decades. It's all.becaise of Obozo as your stupid ignorant ass says. And if the Republicans had worked with him like their suppose too vs against him simply because he black, it could have been even lower. Now do the math feuitcakes...what 4.9% of 350M? So isn't that something like, 70M people? That pretty far from 94M as you claimed. It's just like this one guy told this woman recently. When you don't know what you are talking about, you should shut up. Because you make yourself look ignorant. Maybe you should stay off tech sites and read a book, so the next time you open up your pinhole, you know what you're talking about. I knlw.i make mistakes, but never intentional. But you simply gave all.100% false statements.

40. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Actually I should fix my own math...lol. 350M / 4.9% would be about 17M who don't have a job. I put my decimal in the wrong place.

41. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Dang it. 350M x 4.9 is 17,150,000 to be exact. Gosh I'm so rusty.

54. Papa_Ji

Posts: 838; Member since: Jun 27, 2016

In coming years INDIA will decide who will role the market.... And here in INDIA, iPhones have become trademark of FAKE and most IMPRACTICAL people..... http://articles.economictimes.indiatimes.com/2016-04-29/news/72704208_1_samsung-and-apple-counterpoint-research-galaxy-s6

56. rkoforever90

Posts: 435; Member since: Dec 03, 2011

probably huawei will become top along with lenovo cause majority of their sales will be from asia and africa.

62. foxfoxfox

Posts: 23; Member since: Jul 10, 2016

when come to 2021 huawei will pospone target to 2031 and then repeat again again and again

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