Kantar: Apple's iPhone is losing market share in the US, Europe, and China

According to the latest report from market research firm Kantar, Apple's iOS is losing market share in Android's favour in certain segments of the global smartphone market, such as the US, Europe, and China. Although the losses are not significant, they are notable and they serve to prove that Apple is having trouble maintaining the expansion rate it has enjoyed with the iPhone 6, its first smartphone to adopt a larger form factor.

Kantar's report is based on data gathered during the three months ending February 2016. All changes are reported to the three-month period ending in February 2015.

The biggest market share losses for iOS occurred in China, where the iPhone maker is estimated to have lost 3.2 market share points. In the same market, Android went up 3.4 points to 76.4%. Kantar estimates that this is the first time since August 2014 when Apple loses market share in China's smartphone market.

Looking forward, however, the more affordable Apple iPhone SE could help the company turn things around in China, a market where premium devices only account for a small segment of the smartphone market. According to some estimates, more than 3.4 million customers have pre-ordered the phone in China.

On its home turf, the iPhone lost 0.5 points year-over-year and is estimated to have accounted for 38.3 of all smartphone sales in the US during the time period. Windows lost 2.2 points while Google's Android gained 3.3 points and accounts for 58.9% of US smartphone sales.

In Europe's five largest markets (Germany, the UK, France, Italy, and Spain), the iPhone series lost 1.8 market share points. In these markets, Windows lost 4.2 points while Android gained an impressive 6.7 points.

In summary, Kantar's report shows that Android is gaining market share at the expense of Apple's iOS and Microsoft's Windows Phone. For more details, make sure to check out the source link below.

source: Kantar



1. NoAllegiance unregistered

And I am losing my patience waiting for Android 6.0 for my Android device, is fast updates worth the switch to iOS?

4. Ahovking

Posts: 711; Member since: Feb 03, 2015

Fast, Predictable and Reliable Updates is a great benefit of IOS.. but it's not a reason to switch to IOS.

24. ph00ny

Posts: 2079; Member since: May 26, 2011

Reliable? Plagued with bugs and always end up installing more updates I've stopped installing major update iOS releases until second or third minor update gets released to address the bugs

30. Ahovking

Posts: 711; Member since: Feb 03, 2015

Yes Reliable.. i have never had a update that was plagued with bugs (ios 8 was the expectation). These devices that users report having bugs issues after updating effect few not most.. this is why there is never a major outcry (again expect ios 8). Some of the android phones i've had and my family has had like the S6 my brother owned had to return the device because the device was Plagued with bugs..

58. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013


69. iushnt

Posts: 3180; Member since: Feb 06, 2013

Wow Apple worshipper having issues with only Samsung. How believable.

37. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

For Android user if timely update is a thing get only Nexus. That's what I did. Nexus with Nova Launcher. Nova is more energy efficient compare to Google Now Launcher and can customize even further than the stock Launcher. E.g want more icon to be displayed on the screen change the grid layout to 4 x 4 to any where from 2 to 8. Icon or text to small change it. Gesture is also programmable. Best of all use less battery than Google Now Launcher.

57. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Reliable? Really? So is that why iOS7, 8 and 9 crashed more apps that ALL Android versions combined? Is that why iOS9 has had 8 updates in just 6 months? Yeah, that's really reliable. Fast? Sure. Fast and each one broke something that required another update to fix. Enjoy your fat, predictable, unreliable updates that keep coming fast and predictable and even more unreliable 8 times in 6 months. My device in the last 6 months? Has had on basically Samsung Pay updates. everything else has been perfect. Why lie when the internet holds the full truth?

65. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

I have a Google Nexus 2012 tablet. I guess you don't remember or did not go thru hell with Lollipop 5.0 updates that crippled my tablet for 6 months before I got 5.1. Android can not throw stones on updates.

70. iushnt

Posts: 3180; Member since: Feb 06, 2013

That's why I prefer flagships from Samsung and Huawei. Don't get a mid-range device and complain for not being high end.

73. Ahovking

Posts: 711; Member since: Feb 03, 2015

Even with ios 6 which as far more stable than ios 7 and 8 and android.. it got updates after updates.. because no release is perfect and no matter how stable it is.. there are always bugs, security flaws and new features to add.. the major of users when updating won't experience any problems this is the same on both sides... only difference is with android like we did with my brothers s6 where we had to return we know give it a month there will be a updated (a few days if its really bad) before they fix it. I've had updates that ruined android devices.. Problem is it doesn't take long for hackers to break OS and find their flaws.. this is why it is so important to always be using the most upto date software this is why majority of android users are in danger because their using out dated no longer support versions that luck the latest security feature. The only problems i ever had with ios was with ios 8 apart from that.. it hasn't been buggy at all.. it did has some issues, my god that S6 was a total joke.. and if you look at the android forums there are plenty of people complaining of issues of android 6. Try and not be so one sided here.

74. Mxyzptlk unregistered

Techie is acting like Samsung devices remain smooth always. Lol not even close. The S6 is basically unusable after 6 months. How many things did Lollipop break? I'll wait for you to take your foot out of your mouth.

78. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Funny you should be the one to say this. Your whole universe is iPhone and nothing else.

79. obedchuni

Posts: 339; Member since: Jun 16, 2014

oh you are an internet believer, that's great man who have an iphone 4s with 1 GB RAM

82. MrHate

Posts: 318; Member since: Feb 09, 2015

I don't know if you ever used an iPhone as your daily phone for more than a month but since I got my iPhone 6 I never had any of the million problems iOS has with updates according to you.

80. jacksmith21006

Posts: 68; Member since: Nov 03, 2015

What I find aggravating is Apple just unsigned iOS 9.2 so you can NO longer downgrade. Historically Apple has been pretty good but late things have fallen off a cliff with reliability. My wife absolutely loves her iPhone and iPad but this past 2 weeks has really been challenging.

90. cheetah2k

Posts: 2325; Member since: Jan 16, 2011

Reliable? hows those maps going? they fixed yet? As for the article saying the SE is "more affordable" in Aus you have loads of options around the RRP $679 mark - the first being the Sony Z5 compact which kills this POS

10. SamDH1

Posts: 419; Member since: Apr 21, 2015

Or there's Nexus, and the S7 is on 6.0, and the S6 line, and most, if not all, 2015 flagships? Android N is also changing the way updates work it seems according to Reddit. And every manufacture who is on 6.0 are releasing their monthly security and bug fixes, which is far superior to Apples update schedules. So no - iOS is not worth switching to if only for the updates.

41. Furbal unregistered

Yeah, supposedly they are making and vendor and OEM/manuf/carrier partition. This will allow Google go push updates outside of the manufacturer/carrier cycle. Can see this a bit with the vendor partition on 6 with how layers work(modification sticks through factory reset)

16. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

If you prefer android then no, just get a Nexus Phone and you will get fast updates. If you decide to switch to iOS or decide to go with a Nexus Phone then you should wait for Apple and Google to release their 2016 Flagships. Don't let anyone on here help you decide rather or not you stay with Android or switch to iOS. All the Android and iOS fans on here will give you reasons why you should pick one over the other but you will never know which one you like better until you have used a high-end device from both camps for at least a month.

25. ph00ny

Posts: 2079; Member since: May 26, 2011

What are you losing out on by not having the latest version number?

28. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Features, performance updates, battery and optimization for better battery life. Those are the most important things anyway.

29. Shocky unregistered

Not a lot, a few features here and there you may not need or ever notice. My main complaint with Android is the battery life, background applications have too much control over your phone and data and it kills your battery. It seems to get worse with every update.

36. Awalker

Posts: 1986; Member since: Aug 15, 2013

That's your choice. What do you think you're missing out on with 6.0?

54. AlikMalix unregistered

App permissions and doze (to limit those do-whatever-I-want in background apps). Doze alone should add performance to your android device and save some battery everyday (not to mention data). Yes you're always missing out. But forget user experience - just for security patches alone you should want latest update.

71. iushnt

Posts: 3180; Member since: Feb 06, 2013

Since I got android 6 on my Huawei mediapad x2, the battery life crazy

48. isprobi

Posts: 797; Member since: May 30, 2011

I already have Android 6 on my Nexus 6 and Sony Xperia Z5 Premium. The Nexus 6 is a ATT model but the Sony is unlocked. So either your cellular carrier is holding up your update or you own a phone made by a company that roles out updates slowly.

56. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Whatever version of Android your phone is running, it will still do more than an iPhone. Why are you in a hurry? My device is only 6 months old (Note 5) I haven't gotten Marsh-mellow either. But I'm not trippin. Whenever I get it, I wont need an update the next day to fix broken features. A Android running KitKat or even Lollipop will still do more than an iPhone running iOS9.3.1.

66. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

I guess you must have missed or forgot how buggy Lollipop 5.0 5.01 updates were. They crippled my Nexus 7 tablet for 6 months. So don't throw stones about updates.

72. iushnt

Posts: 3180; Member since: Feb 06, 2013

Talk about real devices not some low or mid range devices especially when comparing with Apple

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless