CNBC: Apple iPhone SE draws 3.4 million pre-orders in China; Rose Gold and Gold models lead the way

CNBC: Apple iPhone SE draws 3.4 million pre-orders in China; Rose Gold and Gold models lead the way
According to financial cable channel CNBC, Apple has rung up 3.4 million pre-orders of the new 4-inch Apple iPhone SE in China. The same report reveals that the most popular colors are Rose Gold and Gold. Apple is said to be aiming the iPhone SE at emerging markets like China, India, Russia, and Brazil where the price of a full-sized iPhone can be prohibitive. Apple also hopes to get business from the large number of iPhone users who want a 4-inch screen, but would like to have up-to-date hardware on their phone. The last 4-inch models made by Apple were the Apple iPhone 5s and Apple iPhone 5c.

The new iPhone SE features the same A9 chipset employed by the Apple iPhone 6s and Apple iPhone 6s Plus. It also comes with the same 12MP rear camera found on the iPhone 6s, and uses a long press to activate Live Photos. In addition, the phone is equipped with an NFC chip which allows it to work with mobile payment service Apple Pay.

Despite the pre-orders, some Chinese retailers are saying that the iPhone SE doesn't offer anything revolutionary. As a result, while past iPhone models sold at a premium to Apple's suggested retail price, some smaller retailers are offering the new 4-incher at a discount or at a smaller premium than normal.. Based on CNBC's numbers, JD.com has received pre-orders for 882,295 units while Suning has tallied 1,709,427 pre-orders. 889,668 iPhone SE reservations have been made through Gome.

The Apple iPhone SE will launch this coming Thursday, March 31st. In the U.S., the 16GB model is priced at $399, with the 64GB unit available for $499.



source: CNBC via AppleInsider

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)

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46 Comments

1. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Great, now Samsung will surely make S7 Mini or Alpha 2, at least I hope so Here SE costs 580$ for 16gb, 30$ more than S7, I wanted to buy it when I saw the US price but then I remembered how EU gets screwed everytime

7. oozz009

Posts: 520; Member since: Jun 22, 2015

Not really, because unlike Apple, their S-mini series never did sell well and Samsung never put it's best specs in them anyhow.

9. kkmkk

Posts: 699; Member since: May 06, 2013

maybe this time they will make an s7 compact instead of mini . if you understand what i mean

15. Finalflash

Posts: 4062; Member since: Jul 23, 2013

They're guaranteed to seeing as how Samsung is copying Apple move for move.

39. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

If you want to know why iPhone se sell well in China, it's not because of 4 inch screen, it's because of Apple typical pricing marketing. Iphone se 64GB A9 chip 2GB ram 12mp cam $499 Iphone 6 16GB A8 chip 1GB ram 8mp cam $549 Obviously Apple is trying to boost 4inch popularity, by cannibalise iPhone 6 sales. Why entertain a8 chip device when you can sacrifice big screen for a9 chips higher RAM better camera yet 4x of storage? If Samsung can't sell well for mini version, should blame for their pricing not as tricky as Apple. It won't sell if it price higher than galaxy s6 Many people would like to sacrifice big screen for a cheaper price and higher spec.

20. Wiencon

Posts: 2278; Member since: Aug 06, 2014

What kkmkk said So far every "Mini" series were sh.t, only Z Compact are worth their price

2. haneef4u

Posts: 40; Member since: Sep 06, 2012

I ain't buying this shhhhh..

3. ryq24

Posts: 874; Member since: Oct 17, 2011

Initial demand will be great but long term I don't think this phone with do well. 4" is just too small nowadays.

12. nctx77

Posts: 2540; Member since: Sep 03, 2013

Last week, you didn't think it would sell at all. Keep moving that goal post!

16. Finalflash

Posts: 4062; Member since: Jul 23, 2013

He learned that from the iFans I bet.

18. therealestmc

Posts: 679; Member since: Jul 23, 2012

That's exactly what many want. I think it will be a success.

4. tyrionTheWise unregistered

Surprise surprise.

5. refillable

Posts: 1071; Member since: Mar 10, 2014

I personally don't see the reason of buying this, others might, but only a very minor group of people. Others who buy this phone for no good reason probably buy it because it's the cheapest Apple smartphone. Should I care about this? That depends...

6. oozz009

Posts: 520; Member since: Jun 22, 2015

Cool PA, so you do read the comments section after all. Good job on posting this (+1). Better late than never ;)

8. nctx77

Posts: 2540; Member since: Sep 03, 2013

Wow! This was just in China?

10. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Damn Apple, not bad at all. Smart move on the beefed up 4 incher.

11. oozz009

Posts: 520; Member since: Jun 22, 2015

I'm sure by next week (or this one), Apple will announce that they have already sold more than 5 million units for their weekend sales.

14. nctx77

Posts: 2540; Member since: Sep 03, 2013

When you add in the rest of the world, it sure will hit 5 million. That's huge for a flagship let alone a 4 inch base model.

13. fatexo

Posts: 221; Member since: May 21, 2010

I still think space gray is the best looking

35. AlikMalix unregistered

It's because of the solid black screen instead of white bezels and ugly black rectangle in the middle.

36. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Exactly, I am surprised so few people get annoyed by this tiny black bezel, if it wasn't there I would pick silver version but now space gray is the best

17. Sondae

Posts: 291; Member since: Jan 02, 2013

Not bad at all. There are many people who use 4inch then.

19. Subie

Posts: 2295; Member since: Aug 01, 2015

"some smaller retailers are offering the new 4-incher at a discount or at a smaller premium than normal" Would be interesting to know what those discounts actual are, and in dollars.

21. oozz009

Posts: 520; Member since: Jun 22, 2015

Good Job on the name too. Had they called it Iphone 5SE instead I'm sure it would had made quite a difference to their overal sales since it would had made it sound outdated. iPhone Special Edition suits it just fine.

22. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Many users of this site will probably bash it and hate on it but I actually think its prerty great that Apple made a supercharged version of the 5S ! Judging by the pre orders amount quite a number of people agreed with me too

23. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Yup, I had an argument with someone "in the business" on here the other day who says there was literally NO interest from customers in the SE... I said he was full of s**t. I'm glad it's working out, higher specced smaller phones will benefit the customer's choice and bring new competition, it's about time they made a resurgence.

24. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

I used a note 3 which I find is too big . Was using a oneplus one until it broke and I had to send it back to the factory . used an iPhone 6 and was surprised with Much I like its size more ! A small phone and a tablet is the way to go

25. fyah_king unregistered

I am not surprise at all by this. The Chinese people are in love with anything American. For example, Buick is like the #1 selling brand there.lol

26. nodes

Posts: 1152; Member since: Mar 06, 2014

i hope this sparks Android OEMs to make small high-end smartphone. more options are better. 4.3" would be pretty sweet, have been carving for ages!

27. cnour

Posts: 2305; Member since: Sep 11, 2014

Apple is a very smart company. A 4 inch old design phone is killing the other smartphones including S7 and S7 edge. Hahahahaha

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