KFC's new 'Watt A Box' charges your phone while you eat

Because of the nature of the business, there seems to be a connection between the fast food industry and mobile devices. Earlier this year, McDonald's handed out Happy Meals to the kiddies with boxes that could be converted into Google Cardboard VR viewers. Now, it's Kentucky Fried Chicken's turn to contribute to an easier life for  smartphone and tablet users.

In India, KFC is partnering with Mumbai-based digital agency Blink Digital to provide some of the Colonel's customers with a special box for the chicken purveyor's 5-in-1 meal. The box, called Watt A Box, will help you charge up your mobile device thanks to a power bank placed inside the box. The accessory can be removed after you consume the chicken inside, and carried around like any other power bank. The box also comes with a micro USB plug for Android users, and a Lightning cable for those sporting an iOS powered device.

The only way to obtain a Watt A Box is to win a contest being held at specific KFC outlets in Delhi and Mumbai, or through an online contest being held on KFC India's Facebook page. Considering that this promotion is locally grown for KFC India, we might not see this brought to KFC's U.S. stores, at least not for the time being.

The power bank employed is said to carry a 6100mAh juicer, but testing by BGR revealed that on an Apple iPhone 5s (Apple's top selling phone in India) the Watt A Box was drained in half an hour with only a 17% hike in the phone's battery life. While this seems like a good way to attract customers who constantly are using their mobile devices, the implementation of it is not yet "finger lickin' good."


source: KFCIndia via BGR