KFC's new 'Watt A Box' charges your phone while you eat



Because of the nature of the business, there seems to be a connection between the fast food industry and mobile devices. Earlier this year, McDonald's handed out Happy Meals to the kiddies with boxes that could be converted into Google Cardboard VR viewers. Now, it's Kentucky Fried Chicken's turn to contribute to an easier life for  smartphone and tablet users.

In India, KFC is partnering with Mumbai-based digital agency Blink Digital to provide some of the Colonel's customers with a special box for the chicken purveyor's 5-in-1 meal. The box, called Watt A Box, will help you charge up your mobile device thanks to a power bank placed inside the box. The accessory can be removed after you consume the chicken inside, and carried around like any other power bank. The box also comes with a micro USB plug for Android users, and a Lightning cable for those sporting an iOS powered device.

The only way to obtain a Watt A Box is to win a contest being held at specific KFC outlets in Delhi and Mumbai, or through an online contest being held on KFC India's Facebook page. Considering that this promotion is locally grown for KFC India, we might not see this brought to KFC's U.S. stores, at least not for the time being.

The power bank employed is said to carry a 6100mAh juicer, but testing by BGR revealed that on an Apple iPhone 5s (Apple's top selling phone in India) the Watt A Box was drained in half an hour with only a 17% hike in the phone's battery life. While this seems like a good way to attract customers who constantly are using their mobile devices, the implementation of it is not yet "finger lickin' good."


source: KFCIndia via BGR

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26 Comments

1. TmoRep

Posts: 107; Member since: Apr 20, 2016

My OCD is tingling.... No greasy phone for me.

2. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Instead of those bloody power banks, why not tuck a feature phone inside that last a century on single charge? Around here, We've Chinese feature phones with MEGA 4,000mAh Batteries and TINY 2-3 Inch Displays (Sadly no Java Script support or even 3G) that doubles as power banks and the company claim 3 Month stand by on full charge... Interested?

3. sarcastic_nerd unregistered

I'd buy a power bank itself. Can get one with 10000 mAh in 10$ here, and they even support pretty fast charging with about 11W output.

13. XperiaG

Posts: 178; Member since: Jun 06, 2016

where? here in my country if you want a good quality power bank is about $40 for just 4000 mAh

4. xq10xa

Posts: 810; Member since: Dec 07, 2010

Who still eats at KFC?

5. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

I got food poisoning from there once. Still go occasionally, because I'm disgusting

27. Brewski

Posts: 691; Member since: Jun 05, 2012

Better than chick-fil-a...

6. eN16HTMAR3

Posts: 253; Member since: Oct 08, 2013

This is straight retarded. I'm sorry in advance for not being politically correct with my statement, but come on. What a waste. Something that would more less just be thrown away regardless.

11. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

In other countries things are reused a lot, don't just assume.

12. eN16HTMAR3

Posts: 253; Member since: Oct 08, 2013

I didn't assume. The life of a portable battery pack is terrible and considering this will be some super off branded model I doubt that it would be of any use after maybe five to six charges. The issue is the cells in those batteries tend to die faster than a typically battery. Maybe how they are used, but I have seen a ton of that working within the mobile industry.

22. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

thank you for proving my point that it can be used at least more than once.

24. AmashAziz

Posts: 2923; Member since: Jun 30, 2014

In india, reusing is not the case mostly. With kfc it could be, but that claim is very much doubtful.

7. Fona13A unregistered

Yeah like we need our searing hot greasy trash food in the same storage as our ambiguous trash batteries. I hope they get sued for reckless endangerment. Go f*** yourself KFC.

8. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

This is by for the GROSSEST chicken out there!!!!! Fat injection of fat, greasy gross!!! It Popeyes chicken for me!!

9. willy.4

Posts: 72; Member since: Oct 14, 2015

Wow just for the iPhone use..... lol, seems about write

10. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

Am amazed that people in India, with their rich cuisine, eat at places like this.

20. jalebi2000

Posts: 181; Member since: Mar 01, 2015

I'm Indian and I'm confused as much as you.

23. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

lol I'd NEVER trade some nicely prepared chicken curry over KFC, I'd have to get paid an insane amount of money to ever consider that, it's crazy man, and am not indian am Mexican. I didn't even know KFC existed in India.

26. YOURDADkid unregistered

Consider its not there in India! Cause people don't go to KFC, we love Indian food which has lot of spices and this Idea OF KFC is not gonna work for sure! Try Indian food sometimes, You will love it.

28. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

...read my comment #23 again...

14. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

KFC tastes like s**t in the states, surprisingly, they have better and tastier menu in China.

16. Chuck007

Posts: 1410; Member since: Mar 02, 2014

..as if the world needed more electronic waste. Hooray KFC!

17. ibend

Posts: 6747; Member since: Sep 30, 2014

its a trap

18. PHYCLOPSH

Posts: 652; Member since: Jun 28, 2014

Just wait till one of these boxes catches fire and burns someone. The lawsuit's a'cookin' and the figures smell finger lickin' good!

21. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

How about battery leakage and food poisoning? I would never mix electronics with food, at least I won't do it in the current state of technology

25. tokuzumi

Posts: 1900; Member since: Aug 27, 2009

What a total waste of resources. 99% of those are just going into the trash, without ever being used. We are such a single serving society, that even power banks are one use, and throw away.

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