Jony Ive is leaving Apple

Jony Ive is leaving Apple
It is absolutely the end of an era at Apple. The company announced today that it's chief design officer, Sir Jony Ive, is leaving the company. The man responsible for the design of many iconic devices including the iPhone and the iPad is forming an independent design company. And yes, Apple will be one of its major clients. In addition to creating the look and finish of many Apple products, Ive's distinctive British accent could be heard narrating most of Apple's new product videos during the iPhone era.

Ive first came to Apple in 1992, working as a member of the company's industrial design group. One of his first assignments was to work on the design of the second generation Newton personal digital assistant (PDA) and the MessagePad. In 1997, Apple co-founder Steve Jobs returned to Apple and Ive was promoted to senior vice president of industrial design. He and Jobs combined on an amazing run of successful new products that might never be topped. It started with the all-in-one Apple iMac G3 released in 1998. With a brightly colored translucent case, the design stood out in a sea of dull desktop PCs. In 2002, a whole new design was used on the iMac G4. Keeping with the all-in-one theme, the screen was attached to an adjustable arm with the motherboard and hard drive placed inside the dome-shaped base. The success of these two products helped revive Apple.

Ive had a big role in the design of iOS 7

Ive also had a big hand in the design of the Apple iPod, which was first released in 2001. Apple's mp3 player was a massive success and combined with the iTunes platform, Apple sold hundreds of millions of units. And then came the iPhone, followed by the iPad and the Apple Watch. By the time Apple's tablet was released, Ive had more power than anyone at Apple outside of Steve Jobs. With that power came a huge paycheck estimated to be as high as $30 million by 2011, with an additional $25 million stock bonus.

Following the fiasco that was the launch of Apple Maps in 2012, the company removed software chief Scott Forstall and Ive took on new responsibilities as the Senior Vice President of Design (no "Industrial in the title). The man who designed hardware for Apple was put in charge of designing iOS 7. After giving up control of the design team in 2015 so that he could work on Apple's new campus, the executive regained that control two years later. That same year, Apple unveiled the iPhone X with a completely new design. The device featured thinner bezels, an edge-to-edge-screen and Face ID (replacing Touch ID). The design chief said that the phone was the closest he had come to his original goal of creating a phone that was all screen.

The company is not immediately planning on naming a new chief design officer. Instead, Apple said that design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Chief Operating Officer Jeff Williams.



1. cmdacos

Posts: 4386; Member since: Nov 01, 2016

Smart decision by this hack designer. Leave and charge double by contracting yourself back. iPhone prices are going up with same design staying put.

11. Phullofphil

Posts: 1846; Member since: Feb 10, 2009

A bunch of trolls gathered in one comment section, proof how weird and jealous they are. Trolling every Apple story. None of you idiots have any idea what he can do. While none of you can come close to what he accomplished.....or you would not be on this comment section. Dude had the vision to build a phone that all manufactures are trying to build way back in early 2000s. Designed an operating system or helped that was copied by its only rival that lasted. With out apple there would not have been this smartphone revolution atliest not for years. If your comments are to show respect without saying so well it worked. He is smarter than all you all.

12. perry1234

Posts: 654; Member since: Aug 14, 2012

Let me add to that...He is smarter than you all, conbined!

13. dimas

Posts: 3446; Member since: Jul 22, 2014

Why do you give too much credit to Ive? Do you know him personally? Do you feel his tantrums when he don't get what he want? You forgot that he have a TEAM of designers around him. He could have made them work with hundreds of different mock-ups and just pick what he wanted to produce. If he can stand up infront and say that he did all the designs by himself then I might adore him.

30. TheOracle1

Posts: 2340; Member since: May 04, 2015

He passed his sell by date a long time ago. After the iPhone 6 he and his team ran out of ideas and the horrendous notch on the X models prove it. If that's the closest he could get to a bezel-less phone then the rest of the phone design team should go too.

73. Vokilam

Posts: 1438; Member since: Mar 15, 2018

I agree with oracle in post #30. iPhone 5/5s/SE was the height of his mobile design abilities. After that it all went down hill. Either he was persuaded by Tim Cook and his things for feminine industrial design or Ive really did get complacent. Either way I hope this is a new era in iPhone design. Tired of the soap bar. I disagree with the notch part - I don’t think there’s any way to fit Face ID tech into anything smaller - and I do like extra space on both sides instead of dead space. I like what Samsung is doing with punch hole, but I love my Face ID so much more. And if I have to have a notch to have Face ID - so be it.

17. Alcyone

Posts: 610; Member since: May 10, 2018

Should i feel enlightened by your babbling? If factual history serves me correct, and Wikipedia has proof. Then, the LG Prada is the founding stone of modern cell phone designs. Although, a US release never happend, an international one did. Check the release dates of the OG iphone and Prada. Surprise! Don't get too upset, every company needs a lacky...

29. mackan84

Posts: 682; Member since: Feb 13, 2014

I love how every idiot here thinks that phones is everything that exists. He designed more then the damn iPhone... Stop arguing over smartphones for once. I’ve said it before these corporations has already won. Samsung, Apple, Chinese whatever. They all won your money so what is it to argue? Get a life and do something else with your phone then arguing over abysmal s**t on PA.

33. TheOracle1

Posts: 2340; Member since: May 04, 2015

This is a website for phones @mackan84 and like countless forums on cars, planes or whatever there will always be arguments. If you don't like it then don't read it.

38. mackan84

Posts: 682; Member since: Feb 13, 2014

Yeah I know... I get drawn into these forums even tho I haven’t find phones exciting for 4 years. So when I see these disputes between isheeps and fandroids I just feel like screaming “shut up it’s a damn phone that does exactly what the last one did”. I just feel that ipads, smart home systems and other tech to be more innovative then a phone nowadays. So I apologize for being a jerk against you phone-druggies. And sorry in advance because I’ll probably throw a similar tantrum again when I see these arguments :)

44. TheOracle1

Posts: 2340; Member since: May 04, 2015

No worries. I was going to write a much stronger response and I'm glad I didn't. Home systems etc are nice and everything but our smartphones are uniquely personal and an integral part of our lives now. The partisanship is understandable in that context.

83. mackan84

Posts: 682; Member since: Feb 13, 2014

Regarding that I find it peculiar that there isn’t more focus on apps here. Feels like that is the true innovations these days in smartphones

31. TechT

Posts: 6; Member since: May 31, 2018

Your stupidity knows no bounds. You think the LG Prada, that boxy bulls**t with a slide out keyboard is the founding stone of modern cellphone design, then you've damn near lost your mind or your vision, cause your hatred for Apple has definitely blinded you. It was released a month before the, iPhone which was being worked on and designed for 2 and a half years before it's announcement in January of 2007. There's no way Apple copied (the devil wears prada) and there's a reason why the iPhone is where it is today, and why LG is a company that's bringing us Vein ID. Stop being a blind Android robot and maybe think with your brain for once.

74. Vokilam

Posts: 1438; Member since: Mar 15, 2018

Prada was a old type of smartphone with full screen - a combination that didn’t work. It was the new UI interactivity of The Original iPhone that made it years ahead of anything. It was simple but it was a right start in the right direction that became a base for all that’s modern smartphone that it is. Prada just slapped a touch screen on old type of UI mentality and it doesn’t work. I’m sure everyone in the industry knew of what iPhone was going to be like - and they rushed theirs to be first (only by a month ahead - but years behind when it comes to refinement). Apple releases iPhone month later but it was years ahead when it comes to refinement. So no - you’re wrong with Prada. If Prada was truly any good - iPhone wouldn’t be the king that it is.

26. notfair

Posts: 776; Member since: Jan 30, 2017

he didn't do s**t, he designed the most ugly UI iOS has ever seen and had and you all applauded like mindless sheeps. I'm glad he's leaving, maybe someone steps in and makes radical changes to the OS and iphone.

40. oldskool50 unregistered

Sounds like you're just pissed not everyone likes Ive as you do. He started off good, and then his designs got stale. Here is what I have to say to you. Apple has the money, where they could have made a new iPhone design every year. They only make ONE PHONE. Samsung had over 50 models in one year, 20 of whch were just hardware alternative models, and yet every year, each model got a new design. The first 6 Galaxy S models all look completely different. It wasn't until the 8 and 9 did the designs not make a huge difference. But you can still tell them apart. The first iPhone used the same design for 3 mode;s, the iPhone 4 used the same design all the way to the 5C. Yes the 5 and 5S weer nothign more than slightly bigger iPhone 4's. Then the iPhone 6, 6S, 7 and 8 all were virtually identical and now the X, XS and XS Max are all identical. There only difference is basically size. But you guys brag about how much money Apple makes. Most of the idea for the iPhoen was ripped from other concepts. The iPhone was the first mass produced multitouch device, but it wasn't the very first. In fact the iPhone wasn't first to have lots of things. The design of the iPhone was not unique. Other had done similar. Apple is known for ripping ideas from others. I personally don't care because they all do it. But you all lie about it and cat liek no one copies but Samsung or some other Chinese OEM. You all seem to hate Asian OEM's because all of them do sometime better than Apple at much lower price points. Stop acting like Apple is the do-all end-all for any technology; because they are not. Stop gettign made because not everyone is on Apple jock liek you all are. We have a right to like or dislike anyone we want to, whether you agree with it or not. The problem with you boys is, you have a problem with anyone who doesn't see it your way. Everyone moves on at some point. But wen you consider all of Apple's new products over the past 10 years, the designs have been boring. The Apple Watch still looks kiddish, it never looked or was ever worth $10,000 when you compare it to a Rolex. All the products have been nice looking. But not like how they were when Jobs was here. And even apple fans say this. Only losers who only come here to find faults, like you for example; have an issue with criticism.

42. sissy246

Posts: 7129; Member since: Mar 04, 2015

LMFAO Tell that to you buddies who troll Samsung articles all the time.

57. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Whatever... his iPhone designs are ugly from last 4 years... I hope there will be a better looking iPhone now...

75. Vokilam

Posts: 1438; Member since: Mar 15, 2018

@ ashoaib post #57 Yes. In short that’s exactly what I’m thinking.

22. iloveapps

Posts: 909; Member since: Mar 21, 2019

You haven’t idea what your talking about. He’s gonna have an independent company but apple will still rely on his bright ideas.

23. iloveapps

Posts: 909; Member since: Mar 21, 2019

Samsung has been making radical design almost every year because idiot people like you begs for it. That’s is why, Samsung hardly make their phone smooth and performs like iphone in every performance due to lack of focus on optimizations.

24. Larry_ThaGr81

Posts: 593; Member since: May 26, 2011

Lol, look at you Apple fanboys getting butt hurt. Cry us non Apple users a river.

43. sissy246

Posts: 7129; Member since: Mar 04, 2015

He is always butthurt.

25. tedkord

Posts: 17511; Member since: Jun 17, 2009

And yet, year after year, Samsung phones are crowned the best of the year by the huge majority of reviews. And, they are a ton smoother than your English.

28. wickedwilly

Posts: 773; Member since: Sep 19, 2018

As a result of investing more into R&D, taking risks with new designs and drastically improving its mobile skin for Android it has left the iPhone trailing in its dust. IOS is always in catch-up mode, the basic design is over a decade old. iPhones are too big and heavy for the screen size and specifications plus they have ugly design flaws like the huge notch and camera hump. My S9+ is faster than any iPhone and as smooth as I could hope, so what optimizations are Apple doing on the iPhone? It supposedly has the fastest chip, has to power less yet still gets slaughtered in speed tests and has relatively poor battery life. Ive for sure did a lot of goods at Apple but in recent years Apple has fallen well behind under his lead. You cannot live on past glories for ever!

46. oldskool50 unregistered

Samsung makes a new phone every year, because they choose too. Show proof of us asking them. You can't because no one asks for a new design every year, because we never needed too. They were doing it anyways.

52. blastertoad

Posts: 52; Member since: Jul 17, 2018

To be fair Samsung's audience in general did ask for new designs by voting with their wallet. During the original s and more recently with the S9 Samsung saw drop in sales. Both times they released devices that looked extremely similar to their previous gen products.

3. tiz_meh

Posts: 81; Member since: Aug 11, 2017

iPhone 12 will be designed by Cook himself ;.

4. LawnBoy

Posts: 204; Member since: Feb 23, 2019

Well Cook cannot design a worse looking iPhone than this outgoing tool. I say buh bye

5. lyndon420

Posts: 6915; Member since: Jul 11, 2012

Shouldn't be too hard to find someone who knows how to copy and paste previous designs. /s

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless