John Chen says that BlackBerry will make money on handsets once again

John Chen says that BlackBerry will make money on handsets once again
During its last publicly reported quarterly earnings announcement, BlackBerry said that it sold only 1.6 million handsets during the three months. To put that in comparison, Apple rang up 61.2 million iPhones during its last quarter. But BlackBerry CEO John Chen is far from defeated. Talking with Business Insider, the executive says that he will make the company's smartphone business profitable once more.

While Chen says that BlackBerry's secure network can make handsets from other manufacturers more secure, he adds that nothing is as secure as a BlackBerry handset running over the manufacturer's network. This seems to be the executive's reason for not exiting the handset business to concentrate on other aspects of the industry. As Chen puts it, ""If you look at the US Army, they're still rolling out all BlackBerry. If I tell them there are no more phones, I lose that account. The question is how do you make phones profitable at the volume those people represent?"

While BlackBerry loses more of the consumer market to Apple and various Android manufacturers, it still continues to sell phones to governments and companies that require the strict security that BlackBerry provides. Chen still believes that he can build on BlackBerry's tiny share of the consumer market to help it grow profitable again in the smartphone sector. While the CEO isn't exactly talking about his strategy for doing this, it appears that he wants to continue focusing on the secure systems offered by BlackBerry, and the unique looking handsets it manufacturers.

Take the BlackBerry Passport. BlackBerry promotes the wide 1440 x 1440 resolution 4.5-inch screen, which makes reading spreadsheets and memos easier as users don't have to swipe from side to side. The physical QWERTY keyboard also works with virtual keys that change based on the context of what the user is writing. And with 3GB of RAM and a large 3450mAh battery, the Passport could be a wonderful handset for the businessman in the field. With BlackBerry Blend, users can view the content of their phone on a desktop computer in their office.

There still is obviously a market for BlackBerry's secure handsets among governments, law-enforcement agencies and corporations. Making a device to satisfy those buyers and consumers is the holy grail for BlackBerry. The Passport just was not quite as strong on the consumer side of the equation, although it was a lot closer than past models. Chen needs to develop a handset that will allow consumers to use the phone for all of the same reasons that they love their iOS or Android handsets, but at the same time, offer the little goodies and piece of mind that makes BlackBerry a name to still be reckoned with in the boardroom. 

Meanwhile, software has been one of the few segments of the company's business that has been growing. Check out comments made by Chen last March after the release of BlackBerry's most recent earnings report by clicking on the video below.



source: BusinessInsider

Related phones

Passport
  • Display 4.5" 1440 x 1440 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)

FEATURED VIDEO

75 Comments

1. RADIAL

Posts: 10; Member since: Apr 27, 2015

Wake up Chen

4. jonathanalexander9

Posts: 61; Member since: May 04, 2015

you racist

13. Kruze

Posts: 1285; Member since: Dec 30, 2014

Go to sleep, fool.

17. jonathanalexander9

Posts: 61; Member since: May 04, 2015

who do you call fool?

19. RADIAL

Posts: 10; Member since: Apr 27, 2015

You are

32. jonathanalexander9

Posts: 61; Member since: May 04, 2015

i know you are indonesian from your face,but says in profile canadian,hahaha

2. mokhtar

Posts: 405; Member since: Jan 06, 2014

Passport is a joke

23. meanestgenius

Posts: 22290; Member since: May 28, 2014

In your dreams.

3. jonathanalexander9

Posts: 61; Member since: May 04, 2015

Please make High end Touch screen blackberry

6. Busyboy

Posts: 733; Member since: Jan 07, 2015

Passport has been on sale for a while

11. jonathanalexander9

Posts: 61; Member since: May 04, 2015

full touch screen

24. meanestgenius

Posts: 22290; Member since: May 28, 2014

The physical keyboard is how BlackBerry differentiates. They shouldn't give it up. The Z30 is a full touchscreen handset made by BlackBerry. Performs like a flagship.

33. NFSHesham

Posts: 297; Member since: Feb 04, 2014

But it is freakingly outdated Yes it is nice... But simply the performance / price is not that good Here in Egypt it costs nearly as much as the Classic "on the expensive side" :435$ and it has only arrived for the first time ever here about 2 months ago While the Z3 is Cheap still... The z10 is nowhere to be found

37. meanestgenius

Posts: 22290; Member since: May 28, 2014

"Outdated" according to whom? If the majority of your user base is saying that they want a handset with a physical keyboard, shouldn't BlackBerry oblige? Of course they should. And that's what's happening. You have to understand that BlackBerry is focuses squarely on the enterprise market. This is what enterprise wants. BlackBerry is selling to their user base because quite frankly, they're the only ones continuing to buy BlackBerry devices. They have produced full touch devices (and still do), but they just don't sell as well as BlackBerry qwerty devices.

61. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Outdated according to everyone and I am talking about the hardware bit I would like to buy the blackberry leap but I don't know when it is going to be released herej

64. meanestgenius

Posts: 22290; Member since: May 28, 2014

Who's everyone? And why are you going by what someone else is saying? If you're referring to specs, BB10 devices like the Z30 perform just as good or better as flagship spec'd smartphones. And the Passport performs even better than that.

70. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Reviewers and users alike I am talking about the hardware bit not the software You can't deny how old the Snapdragon s4 chip is I would be actually impressed if it does receive driver updates from Qualcomm

73. meanestgenius

Posts: 22290; Member since: May 28, 2014

Why should how old the Snapdragon s4 chip is concern you if the Z30 still performs like a flagship even though it was released 2 years ago? It's about the actual performance, not specs on paper.

62. NFSHesham

Posts: 297; Member since: Feb 04, 2014

My only choice is the Z3 but it faces competition from the likes of the lumia 640 XL, the LG L90 and the, Lenovo S60 and the Samsung Galaxy Grand Prime

65. meanestgenius

Posts: 22290; Member since: May 28, 2014

The Leap is being released in more and more places every week. Where do you live? Or why do you just buy it online from shop.blackberry.com or amazon.com? And if a BB10 handset is what you want, then why are you worried about its competition?

71. NFSHesham

Posts: 297; Member since: Feb 04, 2014

I like BB10 the most But what will control my purchase is which one would give me the most value for money WITHOUT compromising anything The leap so far hasn't been released here in Egypt The passport and classic have just been released earlier this month And the Z30 for the first time ever was released in March but for an extremely high price " the same as the Classic" The Z3 was released here 4 months after announcement last year Buying online would mean taxes like bullsht ... And I am also looking for local warranty

74. meanestgenius

Posts: 22290; Member since: May 28, 2014

Then get a Passport. It's worth the price. If price is a factor, just wait for the Leap. BlackBerry is releasing it's low-end/mid-ranged handsets in markets that they are strongest in first. I could be wrong, but it seems to that you're making every excuse as to why you SHOULDN'T purchase a BB10 device, as opposed to why you should.

63. NFSHesham

Posts: 297; Member since: Feb 04, 2014

And I know it performs like a champion... I tried it ... I just wish for more development no more no less

66. meanestgenius

Posts: 22290; Member since: May 28, 2014

More development in for what? The Z3? The Leap? If you're referring to BB10 on a whole, it's being developed quicker and gets more major updates in a shorter timeframe than some of its counterparts.

72. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Development both hardware and software

75. meanestgenius

Posts: 22290; Member since: May 28, 2014

Can't develop hardware that's already released any further. If you want their current, most developed hardware, get a BlackBerry Passport. BB10 software is constantly being developed. Don't know why you think it isn't. Just check out all of the update releases to see this. 10.3.1 was released not too long ago, with 10.3.2 on the horizon.

5. QWERTYslider unregistered

Denial is not just a river in Egypt. If you want a chance to survive, make BB version of the HTC Touch Pro 2.

30. meanestgenius

Posts: 22290; Member since: May 28, 2014

I don't think that's the answer, although patents recently granted to BlackBerry suggest that they have a handset like that in the pipeline.

35. tomakali

Posts: 17; Member since: Dec 12, 2011

with windows 10

7. grbrao

Posts: 294; Member since: Nov 23, 2012

Blackberry software is awsome, it has the ability to become number one platform, but the problem is lack of apps and hardware. There hardware is good for handling simple tasks, not for gaming and entertainment. I wish that they make a bad ass smartphones like flagship specs, SD810, 4GB RAM, 20mp cam with OIS, 4500mah removable battery, 5.5" 2k display gorilla glass 4, memory slot, cat6 LTE, bluetooth 4, quick charging... If they make a device with such specs and keep price tag around 600$ blackberry defiently increase the market share.. thanks

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