J.D. Power survey of tablet buyers puts Samsung tablets on top
J.D.Power also found out that more people buy their tablet from a store (59%) than purchase online (41%). Those who purchased online found that their experience was slightly better than those buying at a store and even found a better price by buying online. On a 1000 point scale, overall customer satisfaction among tablet owners is 821.
Based on the survey, 50% of tablet buyers rely on recommendations from friends and family to decide which slab to buy. Besides getting recommendations from friends and family, consumers also visit the manufacturer's website (49%), go by the manufacturer's reputation (42%) and previous experience with a brand (32%).
source: JDPower via Engadget