J.D. Power survey of tablet buyers puts Samsung tablets on top

J.D. Power survey of tablet buyers puts Samsung tablets on top
Between March and August of this year, J.D. Power and Associates measured tablet owners rankings of their slates based on five factors including performance, ease of use, styling/design, features and price. The scale is based on 1000 points and Korean OEM Samsung ended on top with a score of 835. That narrowly beat out Apple as the iPad manufacturer tallied a score of 833. Amazon, producer of the Kindle Fire, finished third with an 826 score. Samsung is the only tablet manufacturer to improve in all five factors since the last report this past April. The Korean manufacturer showed a huge 25 point improvement in price while Apple scored high in performance and ease of operation.

J.D.Power also found out that more people buy their tablet from a store (59%) than purchase online (41%). Those who purchased online found that their experience was slightly better than those buying at a store and even found a better price by buying online. On a 1000 point scale, overall customer satisfaction among tablet owners is 821.

Based on the survey, 50% of tablet buyers rely on recommendations from friends and family to decide which slab to buy. Besides getting recommendations from friends and family, consumers also visit the manufacturer's website (49%), go by the manufacturer's reputation (42%) and previous experience with a brand (32%).

source: JDPower via Engadget

FEATURED VIDEO

10 Comments

1. Sauce unregistered

Nice! Love the competition between Samsung and Apple.

2. rusticguy

Posts: 2828; Member since: Aug 11, 2012

This study is biased (says myxtyxpyx)

10. applesucker

Posts: 81; Member since: Oct 29, 2013

it's not biased it is based on individual consumer surveys and not by some paid patronizers

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Good to see someone else take the title. Congrats Samsung.

4. AstronautJones

Posts: 305; Member since: Aug 01, 2012

Competition is a good thing.(just like Sauce says) As long as all these companies try to improve the end user experience, we all win!

5. dratomic

Posts: 483; Member since: Oct 09, 2013

finally. it was about time that someone trumped that bigger ipod touch they call ipad

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I like my tablet with call handling feature only Samsung provide that wish more oem would install phone app into their tablet. Paired with a stereo bluetooth headset such as plantronic BackBeat go!

7. shy2papa

Posts: 336; Member since: Jan 23, 2010

Nice my next tab is going to be the samsung galaxy note 10.1 2014 edition

8. donfem

Posts: 708; Member since: Mar 30, 2011

Congrats Samsung.

9. DukeX

Posts: 327; Member since: Aug 28, 2013

No ifans on this article. GOOD.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.