Is this the actual retail packaging for the Apple Watch?

Is this the actual retail packaging for the Apple Watch?
An Instagram user by the name of Jeremy Gan snapped a picture showing the retail packaging of the Apple Watch along with the actual device. It appears to be the 42mm stainless steel version of the timepiece with the Milanese Loop band. Another picture shows the packaging for a brown band sold separately from the timepiece. Apple Watch pre-orders start this coming Friday April 10th at 3:01 am EDT and 12:01 am PDT. The Apple Watch will launch on April 24th.

The pictures, which have since been removed from Instagram, were apparently snapped at the offices of the Daily Mail in the Big Apple, of course. The address is 51 Astor Place in New York City and we can guess that the paper had received a review unit of the smartwatch. Or did they? There are plenty of fake Apple Watch units that have been circulating and in New York you are bound to find plenty of phoney Apple Watches being pushed to unsuspecting residents and tourists. Even the boxes we see in the slideshow could be a fake.

Remember the words of Apple retail chief Angela Ahrendts who says that the best way to reserve your Apple Watch starting Friday, is to go online and pre-order it. Just because someone who owns an electronics store in Manhattan swears that the device on display is a genuine Apple Watch doesn't mean that it is so, even if it looks like the real thing.

source: MacRumors via SlashGear



1. timukh

Posts: 295; Member since: Feb 04, 2013

Paid publicity.

2. arch_angel

Posts: 1651; Member since: Feb 20, 2015

Looks legit

3. LittleGaGaKiller

Posts: 290; Member since: Jan 19, 2015

not a phone of smartwatches, but the packaging is sooooooo ELEGANT as always from Apple!

4. Gulliver

Posts: 49; Member since: Sep 18, 2013

(regardless it is apple!) This device has been like Chimera .... OMG .... I am sick of it even before it is on the market. How many months (years) we are listening for it. By the time they release this watch it will be out dated.

5. AlikMalix unregistered

How many months (years) do I have read apple hater comments regarding anything Apple is doing? ....OMG.... I'm sick of these comments even before it is on the market... Dude by seriously, Apple never said anything about any watch up until recently - years and years of anything about iWatch or Apple watch was from speculators and tech sites - you're hearing about them because Apple knows how to make just about anything - relevant. Whether they're first or last - Apple is the one to watch (see what I did there?)

8. vergil9

Posts: 517; Member since: Apr 06, 2015

It doesn't take an Apple hater to hate the Apple Watch, even some Apple lovers hate it.

6. Gulliver

Posts: 49; Member since: Sep 18, 2013

AlikMalix, despite the fact that maybe "hater" is the most used word lately when we see Apple or Samsung my opinion has nothing to do with apple hate. It will not change the fact I have been reading rumors for this device since 2012 if not earlier. It cause the feeling of having enough of it even before you actually have it. And let me tell you, such company as subscribed for always number 1 place will never exist not Apple nor Samsung or any other.

9. AlikMalix unregistered

to be honest Gulliver, I use the word Apple Hater, because I'm trying to offend any Android Fans that are just that - Android Fans (nothing wrong with that). But there's is a specific group of people that literally Hate Apple, it's Products, and it's Customers. My position on Apple Watch is "not interested much". It will allow my iPhone 5s (non NFC device) to accept Apple Pay and that's the most interesting part of the gadget. I find the LG watch R (more so the Audi designed version) to be better looking than the Apple Watch. I dislike 360 and all samsung versions because they look boinkers, but that's my opinion, but I wouldn't hate these companies and their customers just because I dont like their design or application of the concept, especially before I seen or tried the product in real life - in your comment you hated it before it came out - seem unnecessary diverted hate toward something you havent even tried, touched, or experienced. To someone who doesn't care about most of Android and Windows gadgets - it always seems like all you read and see is about those products and not enough of what I like - iOS devices. I'm guessing from your post you're annoyed by the coverage, but most of it (specifically the years prior to official announcement) wasnt coming from Apple but tech sites - so if you want to channel your agitation it should be the speculators. Anyways, thanks for taking the time to clarify, and your last sentence in post #6 does make sense to me...

7. jacko1977

Posts: 428; Member since: Feb 11, 2012

most expensive toy anyone can buy

10. megathaszrul89

Posts: 203; Member since: Jan 08, 2015

Omg. Shocking.

11. RandomUsername

Posts: 808; Member since: Oct 29, 2013

Surprise! It's a box!

13. cnour

Posts: 2305; Member since: Sep 11, 2014

Can't wait!!!!!

14. darkkjedii

Posts: 31364; Member since: Feb 05, 2011

Bring it on.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.