Apple executive explains the best way to reserve an Apple Watch in video memo to Apple Store reps
A confidential video sent to Apple Store employees by Apple retail head Angela Ahrendts explained that online pre-orders for the Apple Watch will begin on April 10th at 8:01am U.K. time. If you're living in the U.S., that works out to 3:01am EDT or 12:01am PDT on the same date. If you live in the states and want to make sure that you get to pre-order the timepiece on the 10th, better set your alarm clock accordingly.
The video, named "Keep it confidential - a message from Angela," told Apple Store employees what to expect when the Apple Watch is ready to be pre-ordered. According to someone who viewed the top secret tape, Ahrendts said that pre-ordering the Apple Watch online is the best strategy. More precisely, the message that the Apple executive passed along is that going to the Apple Store on April 10th will not net you a reserved Apple Watch. The only thing you'll be able to walk away from the store with is an appointment to try on the wearable at a future date.
Even if you come out of an Apple Store without a pre-ordered Apple Watch, you will still get an eyeful of the new display for the device in the front of the store. A group of circles resembling the UI on the Apple Watch will spell out "Coming Soon." They will disappear when the Apple Watch launches on April 24th.
So are you going to tempt fate and head out to your nearby Apple Store on April 10th, walking away with nothing but an appointment for a fitting? Or will you do the right thing. That means waking up in the dark, still dressed in pajamas, to go online so that you can reserve your Apple Watch.
Finally, there is some speculation that the top-of-the-line Apple Watch Edition will be harder to find than expected. Only a few flagship stores will have the pricey wearable in stock. For example, only one store in Florida is expected to carry inventory of the Apple Watch Edition.The rose gold Edition models are going to be extremely hard to find as Apple continues to seek a solution to discoloration problems.