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Intel wants to be the mobile chip in Apple's future

Intel wants to be the mobile chip in Apple's future
During Intel's annual investor day on Thursday,  CEO Paul Otellini outlined his plans to have Intel Inside mobile devices including those manufactured by Apple. Thanks to tablet sales from the market leading Apple iPad, the PC market shrank by 6% during last year's Q4, giving Intel fewer boxes to put its chips into and none other than Apple CEO Tim Cook said that he predicts that the tablet market will eventually top the PC market. Otellini says that he needs to make Intel's silicon compelling enough by running the iPad better than Apple's chips. Apple's mobile devices are currently powered by Samsung-made ARM based chips.

Inside the new Apple iPad is the A5X

Inside the new Apple iPad is the A5X

Intel is about to power Motorola
and Lenovo products with its Medfield line of processors and other OEMs are taking a long look. According to Co-Manager of Intel's Mobile Communications Group Mike Bell, "What the process technology does is gives us better performance, at better power at better size. We think this is a fundamental advantage that we have." Apple's newer A5 and A5X processors are built using the 32nm and 45nm process respectively while Intel plans on using a 22nm process next year and a 14nm one in 2014.

Intel tried to grab some of Apple's "A" series silicon business last year in an attempt to reduce Samsung's large share in producing them. It is unsure if Intel's new found focus on the mobile business will result in any new orders for the company. Apple most likely won't want to stop its own production of mobile chips, which will be the world's largest later this year even though it is outsourced to Samsung.

source: AppleInsider

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posted on 12 May 2012, 12:19 11

1. Android2627 (Posts: 28; Member since: 03 Mar 2012)

Grow Up Intel!!!

posted on 12 May 2012, 12:26 8

3. Chronos (Posts: 258; Member since: 25 Feb 2012)

You should only post when you don't have a biased opinion on the article.

posted on 12 May 2012, 22:25 6

14. Android2627 (Posts: 28; Member since: 03 Mar 2012)

i Mean That IOS Dose Not Require More CPU Power as Android needs IOS is a Dumb Os so Powerful chipset are not at all needed!! For that IOS!

posted on 12 May 2012, 12:27 5

4. jove39 (Posts: 1976; Member since: 18 Oct 2011)

Apple has already been pushing Intel to make processors with in-built graphics chip...see hd4000 in ivy bridge is way better than hd3000

posted on 12 May 2012, 13:29 5

8. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

"grow up and refuse to offer your products to consumers who will pay money"-- great strategy…

posted on 13 May 2012, 03:34 3

19. thelegend6657 (unregistered)

Rude fandroid .
I have totally no respect to people like you , please learn from remixfa or any more polite people

posted on 13 May 2012, 03:35 2

20. thelegend6657 (unregistered)

Intel is a company they don't care who they sell their chips to .
As long as they sell their chips they make money .

posted on 13 May 2012, 08:52 3

21. JSern (Posts: 282; Member since: 22 May 2011)

Grow up Android2627

posted on 14 May 2012, 03:18

24. tahnik (Posts: 189; Member since: 17 Jul 2011)

Lol fandroid...Now intel is s**t because they are making chip for Apple....ignorant talkings....

posted on 12 May 2012, 12:23 3

2. jove39 (Posts: 1976; Member since: 18 Oct 2011)

May be when Intel starts manufacturing with 14nm next year...that'll be some real power saving!

posted on 12 May 2012, 12:39 4

5. darac (Posts: 2156; Member since: 17 Oct 2011)

I think that advantage in process is the only way x86 can be used in multi core designs. Otherwise they drain too much power compared to ARM.
Thats why Medfield for phones is single core solution.
In terms of processing power per core it is on pair or better than A15 already.

posted on 12 May 2012, 12:54 5

6. jove39 (Posts: 1976; Member since: 18 Oct 2011)

There is one more thing I read about atom chips...idle at 600mhz...compare it to arm chips that idle at 200mhz or we can even under clock to idle at 100mhz...anandtech says there is no power saving if atom is clocked to idle below 600mhz...strange! Intel need to fix something.

posted on 12 May 2012, 12:59 3

7. medicci37 (Posts: 1335; Member since: 19 Nov 2011)

If they want Apples business, Intel will have to improve their graphics big time. They're never taken graphics as seriously as ARM.The HD 4000 is still not capable of decent frame rates on most games, at 1280 ×720 resolution or higher.

posted on 12 May 2012, 14:54 1

9. dmn666 (Posts: 244; Member since: 19 Oct 2011)

That's an old news. Intel's been trying to score a design win with Apple's mobile chips for a quite a long time. Since Apple is already designing their own SoCs, the best Intel can hope for is getting their foundry contract. Again that's not a high profit business. And why would Intel offer their leading process to ARM SoCs over their own X86 designs? And then why would Apple care about Intel if they don't bring anything new to the table. They even didn't bother to deal with other leading foundries like TSMC, UMC, just because they want strict control over their suppliers. That's why Samsung is their fab partner. I understand it was addressed to the investors but Intel needs to focus on getting other customers instead of Apple.

posted on 12 May 2012, 17:42 2

10. tedkord (Posts: 14133; Member since: 17 Jun 2009)

It could come down to performance. If Intel cores up with performance leading cpus, Apple may be forced to go with them. Don't forget, it happened with desktops, Apple was forced to go Intel x86 because they were getting creamed in both the MHz race, but raw performance, too.

posted on 13 May 2012, 11:00

22. TimTebow (Posts: 70; Member since: 14 Feb 2012)

Single core Intel's are already beating quad-core Exynos in a lot of benchmarks.

posted on 12 May 2012, 19:37 1

11. dmn666 (Posts: 244; Member since: 19 Oct 2011)

Hmm...But now Apple is far more actively involved in Ax development than it was in PowerPC development with IBM. It'd be really hard for them to switch to X86 after putting all these efforts on in-house solutions unless Intel pulls a miracle. Atoms were never nearly as impressive as PC/Notebook cpus. Well, with modified design and process advantage Intel can make that happen. We're gonna have to wait and see!

posted on 12 May 2012, 20:54

12. tedkord (Posts: 14133; Member since: 17 Jun 2009)

Perhaps, but really ARM does most of the design work, Apple (and Samsung, etc...) make some mods, pair it with a GPU and slap it on a PCB. It's not all that different from the PPC A4 days.

posted on 12 May 2012, 21:46 3

13. remixfa (Posts: 14605; Member since: 19 Dec 2008)

In order for Intel to become Apple's primary designed chip maker a few things need to happen

1) Intel needs to produce an ARM compatible chipset and prove its worth by comparisons of the whole spectrum from GPU to battery use.
2) Intel would have to dedicate a line or a new factory to building Apple chips as specified which makes them nothing more than another vendor
3) OR Apple would have to convert iOS to x86 which is what Medfield and other Intel designs are.. which may alienate all previous iOS devices and if not it will cause a ton of short-long term compatibility issues.
4) Apple would have to pull an MS with its next OS and do a desktop/mobile hybrid.. again x86 based.. which would again alienate/cause problems for all current iOS devices

So the only real solution I see is #1 or maybe #2. But I dont see any ARM chips coming out of intel's camps. So unless they got a secret up their sleeve or they dont mind being an order taker/vendor, i dont see it happening any time soon.

posted on 12 May 2012, 22:27

15. Glim12808 (Posts: 394; Member since: 26 Oct 2011)

I can see #1 and #2 happening. But presently, I can't see #3 and #4 happening at all.

But never say never. If and when iOS starts getting old, and sales trajectory starts going south, I can see Apple rationalizing their Operating Systems and doing, to use an MS term, a "re-imagine" or a refresh, much like what MS is doing with W8 and WP8.

If the "re-imagine" happens for Apple, then maybe they might go Intel, predicated of course on Intel producing really, really good mobile chips. Contrary to most people, I personally see Medfield as a good beginning for them.

posted on 12 May 2012, 23:36 2

16. tedkord (Posts: 14133; Member since: 17 Jun 2009)

Don't forget, Apple had an x86 version if OSX for years before making the actual switch. Also, going x86 for iOS might actually streamline operations, as iOS is supposedly a lighter version of OSX.

I think it comes down to power, as it did with desktops/laptops. If Intel puts out dominating mobile CPUs, either in processing power or power savings (ideally both), and competitors put out killer product with these CPUs, Apple will have to either go x86, or find an ARM alternative that can compete.

Don't sell Intel short. Other than a few years when the Athlon from AMD was new, Intel has dominated the desktop CPU market in performance (and sales). They've mostly stayed out of the mobile market until recently, but now that they realize the growth potential, they could come out swinging. And they do have the knowledge and facilities and resources to make a big splash.

posted on 13 May 2012, 00:02 1

17. Glim12808 (Posts: 394; Member since: 26 Oct 2011)

^This too.

posted on 13 May 2012, 02:14 1

18. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

Apple will only chose Intel, if only Intel agrees to give Apple a design exclusive processor. Like Apple did with A5X which belong to Apple only. But I doubt Intel will do that, since they make chipset for all businesses.

posted on 13 May 2012, 14:10 1

23. mrochester (unregistered)

The A5X is Apple's in-house design. What Intel may have to do to tempt Apple is to allow them to have a say-so in the chip design so that it meets whatever requirements Apple has. Intel have been ameniable to this in the past as the original MacBook Air SOC was made specifically for Apple.

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