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Intel deciding whether to exit the smartphone market in 2015?

Posted: , by Alan F.

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Intel deciding whether to exit the smartphone market in 2015?
A rumor has started spreading amongst the upstream supply chain in Taiwan, that silicon slinger Intel will be exiting the smartphone market. No, the company that made Intel Inside a mantra for big box PC buyers has not found the same success on intelligent handsets as it did on the desktop. Considering that the speculation has Intel leaving the business in 2015, the company is still giving itself a year to try to make some inroads. But with Qualcomm and Samsung covering mid-to-high end chips and MediaTek the choice for entry level models, it has been hard for Intel to grab any large piece of the smartphone market.

The sources say that Intel has started to internally look at its smartphone business, one in which the company has not seen any strong improvement. One thing Intel needs is new partners. Its deal with Lenovo to supply the Chinese manufacturer with chips for its smartphones has now ended. The company does have a relationship with Asus. The latter just released the Intel powered Asus Zenfone series, which was unveiled at CES.The line features 4 inch, 5 inch and 6 inch models priced at $99, $149 and $199 respectively. Powered by the Intel Atom processor, these handsets are expected to be launched in March, aimed at the Chinese and Southeast Asia markets. Asus is expected to introduce three more Intel powered smartphones in the second half of 2014.

At next month's MWC in Barcelona, Intel will show off the Merrifield based dual-core 2.13GHz Atom SoC, made using using the 22nm process. The SoC will ship in March and includes silicon for LTE and NFC connectivity.

source: DigiTimes

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posted on 28 Jan 2014, 01:50

1. ScottSchneider (Posts: 336; Member since: 06 Dec 2011)

Such a short time u think to acquire market share and u are not even into Quad-Core...Shame...Throw in some +30K benchmark silicons and u will have ur door open...

posted on 28 Jan 2014, 01:52 4

2. DEATHSTROKE9 (Posts: 399; Member since: 09 Nov 2013)

Never trust benchmarks.

posted on 28 Jan 2014, 01:54 2

3. eisenbricher (Posts: 973; Member since: 09 Aug 2012)

Benchmarks weren't created for nothing. Yeah sometimes they do not line up very good with real world use but they give a fair idea. Like you can never say that a phone with AnTuTu score 5000 performs better in real world than a 13000 score device. Such thing never happens.

posted on 28 Jan 2014, 14:25 1

17. AppleHateBoy (unregistered)

Gee. Thanks Intel. Leave the Smartphone Market and Android. I want Android to permanently switch to 'ARM v8 only' to ensure proper optimization. Android (especially recent variants) is starting to become quite buggy.

Wanna gain marketshare Intel?? Don't let ARM enter server and desktop markets. But leave Android alone.

posted on 28 Jan 2014, 01:59 1

4. Finalflash (Posts: 3485; Member since: 23 Jul 2013)

Because x86 is ridiculously inefficient. Years of monopoly have made then stagnant and to change everything now would be hugely painful. They can't take the same step ARM took with v8 because of their decades of laziness. Yea their hardware is good but the instruction set is too bloated and power hungry offsetting most hardware gains.

posted on 28 Jan 2014, 10:12 2

12. night_elf (Posts: 51; Member since: 02 Apr 2013)

x86 inefficient? I hope you wanted to say "inefficient for Mobile use", because there is nothing today that can be compared to the power of these beasts: Intel Core i7-4960X, Intel Xeon E5-2670 v2!

posted on 28 Jan 2014, 10:48

14. Augustine (Posts: 1043; Member since: 28 Sep 2013)

x86 is inefficient because a third of the core is used by the instruction decoder that converts x86 instructions in RISC-like instructions in order to perform well. The decoder uses gobbles of power not directly related to performance, ergo x86 is inefficient. ARM on the other hand is a RISC processor and can leverage performance from its instructions directly.

posted on 30 Jan 2014, 06:35

22. night_elf (Posts: 51; Member since: 02 Apr 2013)

Implying that RISC>CISC processors? Than your implication is wrong! As is said it will be true only if take power consumption into account which i mentioned in my previous post. You just interpreted my "inefficient for mobile use" to "uses gobbles of power not directly related to performance" which was nothing new. So once again i repeat myself, powerefficiency ≠ efficiency.

posted on 28 Jan 2014, 02:06 2

5. Vanster (Posts: 124; Member since: 15 Jan 2014)

benchmarking is only to test your hardware, not your software, thats why iphone 5s scored a half of sgs4 but both run every apps smoothly

posted on 28 Jan 2014, 05:15 1

11. TylerGrunter (Posts: 1543; Member since: 16 Feb 2012)

Can I ask in which benchmark the iphone 5s scored half of a sgs4?
In fact is scored higher in all the ones I know!
I'm just curious if you know some or were just yapping

posted on 28 Jan 2014, 02:19

6. bugsbunny00 (Posts: 2195; Member since: 07 Jun 2013)

what is Intel?never know it was in a smartphone,..

posted on 28 Jan 2014, 02:32 2

7. WindowsiDroid (Posts: 138; Member since: 22 Jul 2013)

I wish Intel will not exit because they could beat ARM someday. Intel should improve battery life and more connectivity. Their Processors are powerful and they are just using ATOM which is only used in notebooks, what if they use Core i series?

posted on 28 Jan 2014, 04:25 2

10. MySchizoBuddy (Posts: 157; Member since: 23 Aug 2011)

you want core i series in a smartphone. you do know the mobile market requires less power hungry devices not more.

posted on 28 Jan 2014, 02:32

8. renz4 (Posts: 319; Member since: 10 Aug 2013)

so is this good or bad? no doubt competition is good but personally i hope intel to stay away from mobile space since they already have pc pretty much for themselves lol. anyway i do heard about some of their partner (on the pc side) requesting intel to forget about this mobile soc thing and help them to battle the decline in pc market since majority of their revenue still based on pc or bigger product.

posted on 28 Jan 2014, 03:10 2

9. livyatan (Posts: 867; Member since: 19 Jun 2013)

And folks out there will still say stuff like Intel Bay Trail bring superior to Snapdragon 800 ..If it is superior WHY it isn't in smartphones?
Because it's too big and power hungry.
Intel knows the dual core variant would just be eaten alive by ARM competition so there you have it .

posted on 28 Jan 2014, 10:21

13. jove39 (Posts: 1965; Member since: 18 Oct 2011)

lol...intel giving up so early!

posted on 28 Jan 2014, 10:59 1

15. Augustine (Posts: 1043; Member since: 28 Sep 2013)

The only way that Intel can be a player in mobile devices, which, by the way, outsell personal computers, is if it embraces ARM.

Android uses Java and iOS uses ObjectiveC, two interpreted languages whose apps don't require specific hardware, whether it's ARM or x86. However, Android allows for native ARM apps that cannot be run directly on x86. Moreover, supporting several architectures requires a lot of resources that surely Intel could provide, but that OEMs would not be so interested in.

The fact is that Intel will go the way of the processor makers that it overtook in the 80s. Then, there was a shift in how computers were used and all the capital investment in mini-computers were irrelevant, because the apps running on them mattered much less, if at all. The new manner in which micro-computers were used required new apps which broke the reliance, the legacy with mini-computers.

Nowadays, the way in which mobile devices are used is quite different from laptops or desktops. The apps in the PC environment do not translate well to the mobile environment, which requires new apps to meet its own needs. So today, just like thirty years ago, whichever company failed to jump in the new bandwagon early enough, will be left behind.

The mini-computer companies survived for a few more years, but it was a slow death, even after little and late attempts at making micro-computers. Intel will probably live on for a while, thanks to the server market, but it's quite a smaller market than the PC market.

posted on 28 Jan 2014, 12:53

16. livyatan (Posts: 867; Member since: 19 Jun 2013)

Post of the month

posted on 28 Jan 2014, 15:21

18. alexelsewhere (Posts: 2; Member since: 28 Jan 2014)

Definitly a hoax.

The computer and laptop business is declining massively and the golden future is set for smartphones and tablets. And guess who knows this? Exactly, Intel. So why should they exit the smartphone market? This makes no sense...

Even AMD is afoot to release ARM-based chips.

And Intel is preparing to produce 22nm and even 14nm chips in the near future, which will not be as power-hungry as the old x86-chips. Intel is catching up in the mobile business.

posted on 28 Jan 2014, 15:49 1

19. Augustine (Posts: 1043; Member since: 28 Sep 2013)

AMD is releasing an ARM chip aimed at servers, not smartphones.

posted on 29 Jan 2014, 14:48

20. alexelsewhere (Posts: 2; Member since: 28 Jan 2014)

I know, but do you really think that AMD doesn't want a piece of the pie and will stuck with computer- and server processors?

posted on 29 Jan 2014, 15:00

21. Augustine (Posts: 1043; Member since: 28 Sep 2013)

It may want that money grew on trees, it doesn't mean that it'll get what it wants or that it has the capital to achieve that. As a matter of fact, it doesn't.

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