Asus Zenfone 4, Zenfone 5, Zenfone 6 are official - all powered by Intel Atom

Asus ZenFone
Now that's a pleasant surprise from the guys at Asus! At its CES 2014 media event, the Taiwanese company announced a brand new smartphone series – the Asus Zenfone. The lineup's debut brings a trio of "high-value" smartphones called the Asus Zenfone 6, Zenfone 5, and the Zenfone 4. 

We'll introduce you to the Asus Zenfone 6 first since it is shaping up as the most promising smartphone of the bunch. As the name implies, it is a handset with a 6-inch IPS touchscreen, the resolution of which is a rather disappointing 720 by 1280 pixels. But it is nice that the display can be operated through gloves. An Intel Atom processor is taking care of all the heavy computations – a 2GHz Z2580 CPU with Quad-Thread Hyper-Threading technology. That's not the fastest mobile processor out there, but it is a decently performing chip overall. There's also 1GB of RAM, a microSD card slot, and a pretty large, 3230mAh battery. The 13MP camera on the device features the so-called ASUS PixelMaster technology, but we aren't exactly sure how that's supposed to make its photos look better. Color options include Charcoal Black, Pearl White, Cherry Red, and Champagne Gold.

The Asus Zenfone 5 is in many ways similar to its 6-inch sibling. Most importantly, it has the same 2GHz Intel Atom chip tucked inside along with 1GB of RAM. Its 5-inch IPS display has a resolution of 1280 by 720 pixels and can be also operated while the user is wearing gloves. The phone's main camera can snap photos at 8MP and the same PixelMaster tech is present along with optical image stabilization. There will be several colors to pick from – Charcoal Black, Pearl White, Cherry Red, and Champagne Gold.

Last on the list we have the Asus Zenfone 4, which is a rather modest Android offering. Its 4-inch display has an okay resolution of 480 by 800 pixels and its Intel Atom Z2520 processor runs at 1.2GHz. You also get 1GB of RAM, a 5MP main camera, and an embarrassingly small 1170mAh battery. Color options include Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow.

All of Asus's Zenfone smartphones will ship with Android 4.3 pre-installed. They will all, however, receive an update to Android 4.4 KitKat at a later time. Naturally, the user interface will be far from stock. ZenUI is the custom interface that Asus has come up with and it appears to be centered around rendering the phone easier to use without limiting its functionality. Asus has thrown in a free messaging platform powered by Omlet Chat. Those who do a lot of reading on their device will be pleased to know that a Smart Reader Mode has been implemented, adjusting the screen tone automatically, thus reducing eye strain.

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Availability information for the Asus Zenfone series has not been disclosed. Pricing, however, has been announced - $99 for the Zenfone 4, $149 for the Zenfone 5, and $199 for the Zenfone 6.

source: Asus

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