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Infinity Blade is Epic's most profitable game ever

Posted: , by Victor H.

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Infinity Blade is Epic's most profitable game ever
Epic Games is the studio behind such gaming classics as Gears of War and the Unreal Tournament, but surprisingly even those titles weren’t as profitable for the company as its biggest iOS release - Infinity Blade.

"The most profitable game we've ever made, in terms of man years invested versus revenue, is actually Infinity Blade. It's more profitable than Gears of War." co-founders of Epic, Tim Sweeney and Mark Rein, explained.

The company has been “very, very surprised to see how fast smartphones and tablet devices” are advancing in gaming, and we have to say that Epic is key by contributing great visual titles like Infinity Blade. The iPad 3 for example is nearing console-like graphical performance and DirectX technology is expected to become available on mobile devices in the next couple of years.

Epic also said that it sees the freemium model as the inevitable future, and in supporting freemium it joins other companies like EA. That’s not good news for most gamers, but for game makers obviously that’s the more profitable way to distribute games.

Good news is that we’re likely to see more visually stunning games from Epic with its Unreal Everywhere strategy for games to get the engine on all platforms. Check out the full interview below and don't hesitate to let us know how  you feel about Epic joining the freemium push.

source: Gamasutra

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posted on 28 Jun 2012, 07:38 2

1. CellularNinja (Posts: 306; Member since: 27 Sep 2011)

That does make sense because huge games like Gears of War take at least two years (usually more) and a ton of money to produce. So I can see how an easier game to make that ends up being the top game on iOS could really bring in some money.

posted on 28 Jun 2012, 07:58

2. Evil_SaNz (Posts: 259; Member since: 20 Oct 2011)

Interesting article.

posted on 28 Jun 2012, 10:47 3

3. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

They could probably double that profit they've earned so far if they port to Android.

posted on 28 Jun 2012, 16:15

5. DigitalBoy05 (Posts: 234; Member since: 04 Jun 2011)

agreed. now that HD displays and multi-core is becoming the new standard for android it should run pretty smoothly.

posted on 28 Jun 2012, 12:54

4. Icestalker (Posts: 8; Member since: 19 Jun 2012)

Freemium! >:0

posted on 29 Jun 2012, 09:15

6. roscuthiii (Posts: 2233; Member since: 18 Jul 2010)

Man hours invested? So are we talking proportionately profitable or actual net profit?

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