Indian smartphone market jumps 48% in 2012

Indian smartphone market jumps 48% in 2012
According to the latest information from IDC, the Indian smartphone market expanded 48% in 2012 to 16.3 million units. That compares with the 16% gain in the overall mobile phone market in the country for 2012 to 218 million units. Even though the growth in smartphones for the year was three times higher than the growth in the overall market for 2012, in India featurephones still command nearly 91% of the country's mobile phone market. Smartphones are closing the gap as featurephones held a 92.8% share at the beginning of last year. For the fourth quarter, smartphones rose 38% sequentially vs.a 5% drop for featurephones.

While Samsung is the top smartphone manufacturer in India based on shipments, local brands pricing models for less than $100 were serious competitors. That sector and the $100-$200 smartphones made by global producers, were the two fastest growing niches in India. Units with screens larger than 4 inches and with dual-core processors were becoming popular in the area.

Apple had the second highest revenue of any smartphone manufacturer in the country during the quarter, thanks to the release of the Apple iPhone 5 during the period. Despite that, Android remains the dominant OS with iOS and Windows Phone 8 expected to close the gap in the future. According to William Stofega, IDC’s program director for mobile device, Windows Phone 8 units accounted for 289,000 of the 5.4 million smartphones sold in the fourth quarter for a 5.4% market share, putting it ahead of iOS in the country.

After Samsung, Micromax was the second largest smartphone vendor in the fourth quarter based on shipments. Sony was third thanks to huge sales of its mid-tier ($150-$300) handsets. Nokia's Lumia phones also did well in the mid-tier segment, allowing the Finnish manufacturer to claim the spot behind Sony as the fourth largest smartphone OEM in India during Q4. Rounding out the top 5 was Karbonn, a local company making its first appearance in the top 5.

source: IDC via WMPoweruser


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15 Comments

1. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Great growth for a great country .

2. AamirSIII

Posts: 187; Member since: Oct 04, 2012

wow thats a great survey! one can really start a successful business in these developing countries like India, Pakistan and others in the region

12. techspace

Posts: 1037; Member since: Sep 03, 2012

the other countries in the region could take much more time...india and china will rise faster than the other countries because of the huge population and developing trillion dollar economies, increasing opportunities and with over 800 and 900 million mobile subscriptions respectively, even if 25% of them decide to switch to smartphones, they would surpass USA

13. techspace

Posts: 1037; Member since: Sep 03, 2012

infact, china has already surpassed usa, india is expected to do the same, in near future...the manufacturers will love india and china...but the carriers will earn more in USA because of the ridiculously expensive call rates and data charges

3. awin217

Posts: 18; Member since: Sep 23, 2011

the map's wrong..!

5. JohnnyBravo

Posts: 105; Member since: Dec 02, 2012

The map is right my dude

15. RohanM

Posts: 141; Member since: Jan 15, 2013

It's a wrong map. the old one. don't post anything if u don't know.

7. rusticguy

Posts: 2828; Member since: Aug 11, 2012

US always had a wrong version of Indian map from days of Nixon ... it's only recently that they are waking up to new global realities with China staring back at them :)

14. techspace

Posts: 1037; Member since: Sep 03, 2012

they just wanted to show india, a full map is not necessary

4. RohanM

Posts: 141; Member since: Jan 15, 2013

Yup the map is wrong. well sad for nokia to have 4th place. ones nokia was king in india!! LG is nowhere. I like LG & still having my old Optimus Net. Current phone - SGS3. superb growth....& gr8 survey. :)

11. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Nokia has only just started shipping it's newer 520, 620, and 720 Lumia smartphones in India, and pre-orders have been mostly sold. Check back again in a year, and I think you'll find Nokia will be in either second or first place...

6. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Companies like Micromax, Karbon et al will always rule because everyone wants a quad cores 5 inch hd phone and they provide that in ~$250 range. All combined i guess local operators control more than 40% market share and it's really difficult to knock them off ...

8. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Micromax should've release their phones globally, I really wish to get my hands on it, Micromax will be a big hit if they do that, cuz they make affordable smartphones.

9. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Now they have forayed into LCD TV's. So really trying to be Local SAMSUNG ... currently concentrating more on subcontinent and Africa and Brazil also i guess. Their market share for tablets in India is greater than that of SAMSUNG ... http://blogs.ft.com/beyond-brics/2012/11/09/corporate-watch-micromax-aiming-to-be-something-for-somebody/

10. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Good news! 55" TV from Micromax? I cannot believe it! But they also need to concentrate on some countries near India, like : China, Thailand, Malaysia, Myanmar etc.

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