Indian KitKat contest winners get the shaft, receive last year's Nexus 7 and not the 2013 edition

Indian KitKat contest winners get the shaft, receive last year's Nexus 7 and not the 2013 edition
Very few of us can say no to a tasty KitKat treat, which is precisely why we got super-excited when we first heard of a contest, organized by Nestle and Google, which would allow a 1000 lucky winners to get their hands on Google's latest Nexus 7. The 2013 edition. For free. So long as you have some mouth-watering confectionery.

Of course, seeing as both Nestle and Google have become pretty much synonymous with their respective field of work, “too good to be true” wasn't very high on our list of concerns at that point. And deservedly so, as we know for a fact that American participants, for example, consumed KitKat bars like crazy and a few lucky among them even got the Nexus 7 2013 soon after. As promised and advertised. Sadly, things are not quite so rosy over in India, for local contest winners have already taken to the web to cry foul, as they apparently only got the Nexus 7 2012.

Now, a chance for a free tablet as good as even the older Nexus 7 for the price of simply consuming ill-advised doses of sweet chocolaty goodness is still quite the deal, and if this was clearly advertised, the aforementioned duo could have avoided this PR mess. Unfortunately, all promo materials had both visual and written clues that, without a doubt, would lead every sane person to the same conclusion – you stand to win a free Nexus 7 2013. This includes both the Nexus 7 2013 wallpaper used in the promo renders of the tablet, not to mention that “Now thinner, lighter, and faster – the perfect mix of power and portability with the world's sharpest 7'' tablet screen” – a line that describes the grand prize – is wildly misleading to say the least.

The Indian arm of KitKat has already taken up to Twitter and has recognized that customers are unhappy, but appears ready to make a run for it by resting on technicalities to get out of the tricky predicament. Whether the cost of simply making this right will exceed the cumulative effect of such negativity remains to be seen.

What say you? Is this okay in your book? How long do you reckon it'll be until Microsoft uses such prime material in a future Scroogled ad?

Source: Tech2Yantra, ComboUpdates, Twitter via Android Police

Related phones

Nexus 7
  • Display 7.0 inches
    800 x 1280 pixels
  • Camera ()
    1.2 MP front
  • Hardware NVIDIA Tegra 3 T30L, 1GB RAM
  • Storage 8GB,
  • Battery 4325 mAh
  • OS Android 5.1 Lollipop
Nexus 7 (2013)
  • Display 7.0 inches
    1200 x 1920 pixels
  • Camera 5 MP (Single camera)
    1.2 MP front
  • Hardware Qualcomm Snapdragon S4 Pro, 2GB RAM
  • Storage 32GB,
  • Battery 3950 mAh
  • OS Android 5.0 Lollipop



18. vvpvijay

Posts: 2; Member since: Dec 09, 2013

Thanks all for your continuous support :) we achieved what we wanted. Nestle India is shipping the Nexus 7 2013 to Indian winners :)

15. manupillai87

Posts: 1; Member since: Dec 09, 2013

ONE BIG FACTOR that is driving Indian #AndroidKitkat Winners Crazy is that NEXUS 7 (2013) IS currently a "HUGE" HIT in INDIA ! THEY WANT IT BADLY ! and it's a PRIDE to have the NEXUS 7 (2013) right now ! So GOOGLE MUST REALIZE THIS IMMENSE popularity of the their NEXUS 7 (2013) and utilize this moment to turnover this SHAME into a much stronger PR event ! Google has lot of (INDIAN) brains ! I am sure they can figure it to do that in a cost effective manner !

12. rusticguy

Posts: 2828; Member since: Aug 11, 2012

MNC's love screwing up in India and they think it's their birth right to do so.

14. eisenbricher

Posts: 973; Member since: Aug 09, 2012


11. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

I dont respect Nestle for such a cheap move like this cheating people out of a promised prize like this. I can only hope that this is an isolated incident. I just about expect google to step in them selfs and right this wrong. SHAME NESTLIE INDIA SHAME!

10. samirsshah

Posts: 61; Member since: Mar 10, 2011

I will try to avoid Google and Nestle products as much as I can.

13. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Me too.. already shifting to MS-Nokia alliance.

17. samirsshah

Posts: 61; Member since: Mar 10, 2011

I said that in heat of the moment. I will NOT avoid Google and Nestle products.

8. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Someone there, pocketed the difference.

6. weedl

Posts: 50; Member since: Oct 05, 2012

is this racism ???different country different prize

7. Reluctant_Human

Posts: 914; Member since: Jun 28, 2012

Nah, just cheapism with some screwism.

9. samirsshah

Posts: 61; Member since: Mar 10, 2011

You do not realize racism unless you are at the receiving end. To put the things in perspective, the southerners in US could have said "different color, different bus seats" to blacks and you would have accepted it.

16. samirsshah

Posts: 61; Member since: Mar 10, 2011

I take back my words that this was racist. I was carried away by heat of the moment. For them to be racist there needs to be malicious intent which is not the case here.

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

I'll be fine with this because at the EOD, i'm getting a tablet which is one of the best in the industry.

3. Reluctant_Human

Posts: 914; Member since: Jun 28, 2012

Not only misleading but complete crap. It's not worth the price difference to shaft customers and get a bad reputation in a market as big as India or anywhere for that matter.

2. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

That's completely fine for me since i didn't won any. Ha ha ha ha ha.... "just kidding"

1. vvpvijay

Posts: 2; Member since: Dec 09, 2013

Yes definitely a scroogled campaign from Nestle and Google India. Worst part is that their international associates and top honchos dont even know about in. Been covering this on comboupdates since the start of the contest never so such shoddy organizers

4. rf1975

Posts: 264; Member since: Aug 01, 2011

Not a surprice from a company who do evil things, stealing and privacy breach. When they get caught, they will tell this not by us, some of our thirdparty contractor done. Like mocality case.

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