In half a day, Xiaomi unloads $163 million worth of handsets

In half a day, Xiaomi unloads $163 million worth of handsets
November 11th, or 11/11, is called Singles' Day in China where it is celebrated as a holiday. To be more precise, it is a shopping holiday in the country. Taking advantage of what has been described as "Black Friday on steroids," handset manufacturer Xiaomi announced that it has sold 720,000 phones in 12 hours today.

Former Google executive Hugo Barra, now a Xiaomi VP, posted on his Google+ page that those 720,000 phones represented sales of $163 million for the manufacturer. Last year, the company sold $90 million worth of handsets for the entire day. Xiaomi has nearly doubled that total, and still has a half a day remaining.

Xiaomi has managed to sell 250,000 units of its flagship Xiaomi Mi 4, which is priced at $300 USD. 460,000 Xiaomi Redmi 1S handsets, priced at $150 USD, have also been snapped up. And while $163 million in sales over a 12-hour period is nothing to sneeze at, online retailer Alibaba raked in $2 billion worth of sales during the first two hours of Singles' Day today.


source: +HugoBarra via TechCrunch

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14 Comments

1. Tziggy14

Posts: 624; Member since: Sep 02, 2014

And yet Xiaomi will never release in a Western market without having Apple's army of lawsuits ready to go at em. You can't be successful in China forever, even Lenovo said the market hypergrowth is nearly over.

2. draconic1991

Posts: 200; Member since: Apr 27, 2012

They are expanding...but in Asian markets

4. imnotascammer

Posts: 160; Member since: Aug 22, 2012

You can't be successful in anywhere (yeah, even in US) forever anyway.. Unless you are consistently providing the best option. Anyway, this goes to show that China is indeed rich.

10. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Personally, I will love to see how Apple take on a Chinese Company and still remain in business in China. Apple production, and a large chuck of their supplier are Chinese Companies. They even have a large customer base in China.

12. dimas

Posts: 3383; Member since: Jul 22, 2014

Why bother exploring new soils if they're making money on their own territory? Look at Samsung, getting slumped Q3 profit sales for being too ambitious. Lenovo have crappy phones, of course it will say bad things about their competitor. Having worldwide release doesn't always mean great things.

3. realjjj

Posts: 375; Member since: Jan 28, 2014

The Redmi 1S 4G is 98$ and it's not the version you are linking to, it's Mediatek based with discrete LTE.And you could have followed Xiaomi and Alibaba yourself and provide up to date info. http://weibo.com/xiaomikeji#_rnd1415682054793http://weibo.com/xiaomishouji#_rnd1415675258890http://www.alibabagroup.com/en/double11/detail

13. dimas

Posts: 3383; Member since: Jul 22, 2014

Already sporting a qualcomm chipset.

5. roobs

Posts: 96; Member since: Mar 18, 2013

Haters gonna hate.

7. Arte.8800

Posts: 48; Member since: Nov 10, 2014

Good, great for them..

9. Bondurant

Posts: 784; Member since: Jun 04, 2014

More like resellers stocking it to sell it internationally. Xiaomi hoax.

11. afraaa

Posts: 138; Member since: Oct 23, 2014

how much profit ? 50 dollar for each phone ? thats awesomeeeeeeeeeeeeeeeeeeee

14. dimas

Posts: 3383; Member since: Jul 22, 2014

And do you have a company that can make $50 for every phone you sell? Small profit but they're making money out of it and that's good news to sustain their employee's income and have stable financial structure.

15. laughmi

Posts: 283; Member since: Oct 28, 2014

This news will give sweats to Samsung and Sony/HTC would reconsider being into smartphone business. But now worry for Cook as long as Patriotism is there and sheeps are alive he would be happy ripping them off with substandard products.

16. NightSurfer

Posts: 101; Member since: Sep 06, 2014

The phone that I cant buy. Being rare is somehow a good strategy, making their phones in demand, downside is it is profitering only those online resellers with their skyrocketing price on top of the actual price.

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