IDEA mobile winners: Nokia Lumia, HTC 8X/8S, and Paper; loser: Apple

IDEA mobile winners: Nokia Lumia, HTC 8X/8S, and Paper; loser: Apple
The Industrial Designers Society of America (IDSA) is an organization that has taken it upon itself to be the standard bearer of excellent industrial design. Every year, the organization accepts nominations for it International Design Excellence Awards (IDEA) in a range of categories, and the big winners this year in mobile were the Nokia Lumia series, the HTC 8X and 8S Windows Phones, and Paper. And, the big loser this year was Apple, which failed to even garner a nomination for its highly marketed industrial design.

First, it should be noted that these are the awards for products released in 2012, so the HTC One was not eligible for nomination, though we certainly expect it to be on next year's list. The nominees were gathered from December 2012 until February 2013, with the finalists announced in March. In the Communication Tool category there was a pretty solid number of nominations including Samsung's ATIV product group, the Motorola RAZR HD, RAZR HD MAXX, and RAZR 'M' Mini, the Nexus 4, the LG Optimus G and Optimus G Pro, the BlackBerry Z10, and Asus Padfone Infinity

But, despite all of the Android competition (and BB10 device), Windows Phone swept the awards. The Nokia Lumia range (920, 820 and 620) took home the gold medal for device range due to its "commitment to purity and... attention to every detail" which resulted in "products that are simply built better, ensuring a deep collaboration between engineering and design; and making certain that the products are always human and feel natural." On the individual device awards, the HTC 8X Windows Phone took gold, while the HTC 8S took silver, because of their "simple design that works in harmony with the user interface." It seems that the use of color, and the Windows Phone OS design were big hits with the IDEA judges.

In the Digital Design category, the sole OS nomination was BlackBerry 10, and it faced a number of apps including the Obama for America mobile campaign strategy, Smart Home app, LUNATIK REWARDS App, Smart Whisen App, Mr. Note app, the Aura multiuser multitouch interface, MyFord Mobile app, the OUYA, GE Energy MyFleet application suite, WeMo iOS App, larklife, and Sunder app. 

But, the big winner was not really a surprise, Paper by FiftyThree got the gold. Paper is a beautifully designed app for the iPad, and it won the award for good reason. The idea behind the app is to give iPad users a way to capture all of the ideas that would have traditionally begun life on paper, and the result is an app that is, according to the IDSA, "simplest and most beautiful way to create on the iPad." Nabbing the silver in the category was the Teemo travel app. 

What do you guys think? Did the right products win? Were the right products even nominated to begin with? Let us know in the comments.

FEATURED VIDEO

17 Comments

1. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

No complains...but since it's 2012's...i don't really feel excited.

2. TarunV

Posts: 28; Member since: Jul 21, 2012

This is some utter bulls**t. Even though I own a Nexus 4 (and will continue to invest only in Nexus series), the only thing I like about my wife's iPhone 5 is the design and the attention to detail... It just looks so great and polished; even though their software sucks. I don't know what's the deal with these guys, but Lumia? Seriously? I know it looks pretty and all, but it does not even feel premium in hands, and feels so bulky. iPhone is made up of much better material and feels so great in hand. Well, these guys are experts, so they must be knowing better than me. But still this feels like some crazy awards with stupid jury/judges/experts.

4. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Of course, it's really all a matter of opinion. What you say is "bulky" someone else might describe as "solid" or "not flimsy". It's definitely subjective, but I certainly prefer the design of my Nexus 4 to the Lumia series. Although, it would be nice if my Nexus didn't slide off a desk, and came in multiple colors.

8. muhsen

Posts: 281; Member since: Jun 07, 2012

I think in my opinion the lumia series deserves this prize... I have an iphone 5....but its design became really boring to me after few months specially when I had 4s and 4..also I got fed up with black and white phones (my i5 is black)...lumia series r so appealing and colourful and I see from my friends lumia 920, the construction is rock solid..also it retains its exterior finish very well (from what I see from myfriend's 5 month old 920) unlike my i5 which almost looks like a two year used phone with scratch and dents all over the aluminium back and sides and I had many friends with i5 having this issue...apple quality went down with the i5... I will definitely switch to the 1080p lumia when it comes I actually like the nexus 4 (and like it, the back of the optimus g pro ) back very much but the front is so dull

14. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Let's not forget that the Lumia 920/720/520 are recycled designs from the 800/900, which were recycled from the N9, which was recycled from the iPod Nano.

7. cornerofthemoon

Posts: 616; Member since: Apr 20, 2010

The iPhone may be perceived to be made of better materials but the soft Aluminum becomes a scuff and nick fest after a couple of months. Even with a case the black iPhone in particular has scuff marks. The Lumia is both pretty and will also stand the test of time.

9. muhsen

Posts: 281; Member since: Jun 07, 2012

tell me about it... I have an i5 and the aluminium back is so soft and very scratchable... mine is full of scratches and dents and looks like a two year old phone while its only six month old....apple should have gone with the glass cover like 4s and 4..this ends my apple journey... I am switching to lumia when they make a 1080p one

11. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I have never owned a Lumia 920 for more than two weeks (Black and red), but both were scratch and scuff magnets. The gloss ones pick up scratches like the Galaxy line.

13. SingDaFire

Posts: 74; Member since: Jun 21, 2013

You make me laugh bro.. Have you seen or even touched the Lumia 920 or the Lumia 720?.. "Grow up" that's all I can say to a blind isheep

15. ardent1

Posts: 2000; Member since: Apr 16, 2011

You have understand that Apple can't win every year. The mindset is jejune. Apple makes great products and wins industrial design awards from time to time, but to win every year would be simply unreasonable. While the iPhone does breaks new ground with slimness and weight savings, it is sill very similar to the previous iPhone designs. On that basis, it's easy to see why Apple evolutionary approach on the iPhone lacks the revolutionary elements to win an industrial design award. For example, the first iPhone was clearly revolutionary -- practically everyone will agree that iPhone set the standard for all future smartphones.

17. -box-

Posts: 3991; Member since: Jan 04, 2012

I don't understand the appeal of iphones/pods/pads. They feel unpleasant in-hand, unbalanced, and the edges dig into one's palm and fingers, which wasn't so bad for the prior ipods and first three iphones which felt and were cheap with a harsh edge where the bezel met the back, but is inexcusable for the iphone4 and up and all ipads with the harsh squared edge (like the Lumia 928 but so infinitely worse especially because of the metal and glass construction). Even with the bumpers they're too squared-off, and the larger Otterbox and Ballistic cases make the design and functionality of the device irrelevant (and negate the efforts of slimming down the stupid things).

3. jsdechavez

Posts: 783; Member since: Jul 20, 2012

Respect.

5. DerryAhmad

Posts: 296; Member since: May 05, 2012

Well deserved!! I always thought the Lumia range and HTC 8S/X have great designs. Kudos Nokia and HTC!!

6. volcano

Posts: 348; Member since: Jan 25, 2013

windows phone wins again with nokia and htc help :)

10. mr.techdude

Posts: 571; Member since: Nov 19, 2012

This is a sign that windows mobile os is going to be successful in the upcominging years and pose a big threat to IOS then with another few more years Android. Welldone, kidous to Nokia and HTC.

12. amats69

Posts: 1527; Member since: Nov 12, 2012

Congrats Nokia and HTC! i do love the design of the lumia's (minus the bulkiness) and the design of HTC 8x/8s but my winner for IDEA last year should be the HTC ONE X...that is the best in terms of design last year IMO.

18. FISTFLY

Posts: 27; Member since: Jul 03, 2013

Is it that important to add "loser : Apple" in the tittle?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.