Huawei still aims for the U.S. smartphone market

Huawei still aims for the U.S. smartphone market
Huawei might be the world's third largest smartphone manufacturer by market share, but it has yet to really get a toe hold in the U.S. The large reason for this is the lack of a deal with a major U.S. carrier to sell Huawei's high end models. Huawei's Colin Giles said at MWC on Sunday that the manufacturer was looking to build better relationships with U.S. carriers, and deal directly with U.S. consumers using online stores. Giles is the executive vice president of Huawei's consumer business group.

Talking about T-Mobile's recent elimination of the two-year contract business model, Huawei sees this as an opportunity to try to get "in" with a major U.S. carrier, similar to how Sony now has a relationship with T-Mobile. Currently, Huawei has less than 10% of the U.S. smartphone market share owned by Apple or Samsung.

While the company is focusing its marketing in Europe on soccer clubs, and on rugby in New Zealand, in the U.S. it is sponsoring movies. Last month, Huawei revealed a dual pronged plan to get traction in the U.S. market for its 4G LTE phones. One part of the plan was to get its handsets inside U.S. carriers, while the second part involved gaining a presence in stores that sell unlocked models. Whether any of this will succeed, it is too early to know.

Still, at today's MWC unveiling of its new devices, the U.S. seems to remain a forgotten territory for the Chinese manufacturer

source: Reuters



1. SAO101789

Posts: 123; Member since: Feb 10, 2014

The more the merrier. I hope they come to T-mobile. I may not buy one but it's good to have more options(:

2. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

It would be nice to see Huawei push some more WP devices in the US, and Chinese markets.. I mean really push some WP devices...

3. Galen20K

Posts: 579; Member since: Dec 26, 2008

As much as I'm not a fan of Chinese companies, I must applaud Huawei in their use of Aluminum and recent build design in it's high end devices.

4. eman99

Posts: 410; Member since: Aug 03, 2010

Well if they bring their most powerful phones they would have a chance

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