Huawei still aims for the U.S. smartphone market
Talking about T-Mobile's recent elimination of the two-year contract business model, Huawei sees this as an opportunity to try to get "in" with a major U.S. carrier, similar to how Sony now has a relationship with T-Mobile. Currently, Huawei has less than 10% of the U.S. smartphone market share owned by Apple or Samsung.
While the company is focusing its marketing in Europe on soccer clubs, and on rugby in New Zealand, in the U.S. it is sponsoring movies. Last month, Huawei revealed a dual pronged plan to get traction in the U.S. market for its 4G LTE phones. One part of the plan was to get its handsets inside U.S. carriers, while the second part involved gaining a presence in stores that sell unlocked models. Whether any of this will succeed, it is too early to know.
Still, at today's MWC unveiling of its new devices, the U.S. seems to remain a forgotten territory for the Chinese manufacturer