Huawei signs up Superman and Scarlett Johansson to promote the P9

Huawei signs up Superman and Scarlett Johansson to promote the P9
Yesterday, Huawei officially unveiled the metal-made P9 and P9 Plus, two brand new Android handsets that promise to "reinvent smartphone photography" - thanks to a dual lens rear camera co-engineered with German optics and camera maker Leica.

Most relevant gadget manufacturers tend to promote their newest devices with the help of famous people, so Huawei is doing it, too. To market the P9, Huawei signed up... Superman. More exactly, we're talking about British actor Henry Cavill, who portrays Superman in Man of Steel (2013) and the follow-up movie Batman v Superman: Dawn of Justice (2016). Appearing next to Henry Cavill in the first Huawei P9 commercial - embedded below - is Scarlett Johansson, known for her roles in movies like Lost in Translation, or The Avengers.

The Huawei P9 will be available this month in various markets around the world, for prices starting at around $599 (or €599 in Europe). Its larger brother, the Huawei P9 Plus, should be released sometime later. It remains to be seen if Scarlett Johansson and Henry Cavill will help Huawei selling tons of these.

Until we get the chance to review the two new smartphones, you can find out more about them by checking out our Huawei P9 specs page and Huawei P9 Plus specs page.


sources: Huawei, Instagram

Related phones

P9
  • Display 5.2" 1080 x 1920 pixels
  • Camera 12 MP / 8 MP front
  • Processor HiSilicon Kirin, Octa-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(20h 3G talk time)
P9 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 8 MP front
  • Processor HiSilicon Kirin, Octa-core, 2500 MHz
  • Storage 64 GB + microSDXC
  • Battery 3400 mAh

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31 Comments

1. MSi_GS70 unregistered

Scarlet used to be mine platonic love.. not anymore .. she was so sexy in film The Island .. Nice long hair

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I like how she looked in IronMan as well, but not as an Avenger. She's still very hot though.

21. MSi_GS70 unregistered

Naah I liked her blond ..

2. Odeira

Posts: 300; Member since: Jun 29, 2012

IDK why they're doing this. Tesla spends ZERO DOLLARS on advertising, but everyone on Hollywood drives their cars, why won't Huawei just learn from them...?

9. TerryTerius unregistered

Tesla is unbelievably rare. They get a ton of free advertisement in the form of thorough news coverage, car reviews by every major outlet (even non auto journalists), and endless videos of model S owners racing their cars against vehicles they have no business driving against. But the reason for that is because Tesla represents something of a monumental shift in the direction of the automotive industry in terms of focus on sustainability. At least that's what people would like for Tesla to be. Not only that, but they made the first truly practical electric car. Much like Apple when the iPhone debuted, they took a lot of concepts and technologies that had been around for quite some time and repackaged them alongside their own in innovations. They made electric cars sexy. There wasn't and still isn't any car like the model S on the market, or the model x. Add the fact that they have a very strong chance of being the first new American manufacturer to succeed in 100 years, and there are a bunch of other factors behind the hype and hopes pinned on the company. 0h, and they are led by Elon go**amn Musk. Huawei doesn't have anything even close to that going for them. Apples & Oranges.

11. Odeira

Posts: 300; Member since: Jun 29, 2012

That's why I'm saying Huawei SHOULD learn from Tesla, in that with blowing minds and creating a phone so new, so shocking, and so revolutionary that they won't have to BEG celebrities to help sell them, celebrities will beg Huawei to let them sell. Kinda like how Apple blew the mind of the world with the iPhone 4 back then. Instead, they ended up with a derivative phone that's so nondescript it stands out only because ScarJo is "using" it.

15. TerryTerius unregistered

You kinda make it sound as if they're simply choosing to not come up with revolutionary ideas. In no way is it that simple. Tesla adressed a fundamental need. It would take another breakthrough in communications or form factors for there to be an event like the iPhone, or something like what Tesla has. A fundamental shift, likely completely different from what smartphones already are. Those are few and far between, and companies don't really have a way of knowing what ideas will and won't catch fire. It isn't as simple as just deciding to come up with something world changing. We are getting back into another experimental period with IOT, holograms, augmented reality, wearables & VR. But it will be some time before any of those mature and become mainstream. Let alone another breakout product like the iPhone, which may or may not happen. Could be tomorrow, could be 10 years from now. And the next major product like that may not have anything to do with communications tech at all. Like I said, there are completely different factors at play. The iPhone represented a new form factor entirely being sold to the masses. The model s represents the age of reducing our carbon footprint and switching to sustainable transport. It would take something more than a better version of what Apple already popularized for Huawei to have that same kind of impact. I get what you're saying, but even if they made the greatest smartphone in the world I'm not convinced it would make much of a difference. Apple and Samsung essentially own the high-end market completely. Once that mindset has set in, it becomes really difficult to change. Brand cache is supremely powerful.

16. tunewar123

Posts: 17; Member since: Mar 17, 2016

How can you even compare a Tesla/Huawei... Telsa is clearly a unique product which created a electric vehicle in a affordable price range while Huawei is placed at a very competitive market where you can only do so much to a rectangular shape... Likewise, Apple was unique only from its iOS away from Android. The design nowaday are more or less the same... The only way for Huawei to be truly unique is if they make their own OS, but I doubt anyone want to move away from Android/iOS to any other OS right now...

26. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right tesla still didnt have any real competitor, yet.. other electric cars still cant compete with tesla's engine power.. the competition will start when chinese join the game.. LeTV and Xiaomi already developing their own electric car, and maybe theyll mass produce it after 1-2 year.. and cheap electric car will dominate the market, just like android, lol

29. TerryTerius unregistered

I kind of doubt that. It isn't just making the car itself. You need the infrastructure. Tesla's proprietary supercharger network is pretty much the only one of its kind in the world. Not just that, but the model S alone already eats up half the world's lithium ion batteries. A car that has only sold around 100,000 units. That's why they had to build the multibillion-dollar giga factory for a mass market car to be feasible. That, and to drive down cost. The model S's battery pack costs about $45,000. That is a huge part of the reason there has never been (until VERY recently) an affordable mass-market electric car with 200 miles+ range. Of course competition will come, but they have a few more years before that happens at any significant level. And even when it does, that's what they want. That's literally the entire reason Tesla was created. Elon Musk has said this multiple times quite clearly. There is an extremely good reason uncountable companies have tried and failed to make it in the auto industry. It has an extremely high cost to get started in, which is a large part of the reason it's notoriously tough to get into. That is particularly true for mass-market cars, which have very slim profit margins. Making phones and cars aren't even close to being comparable, and the car industry is 100 times more complex. I'm not saying it can't happen, but it won't be nearly as easy as you seem to think.

17. justrt

Posts: 446; Member since: Jul 10, 2014

Distribution and advertising are nothing if you don't have a good product. That's right. However, you can't just make that "shocking" phone. The cell phone industry has become uniform like the PC one. Having said that, I think a software innovation could make a change. Something like Cyanogen, MIUI or Windows 10. As for hardware, I wanna see a monster battery on a flagship. Something Huawei to some extent did with the Nexus 6P.

31. Shocky unregistered

Huawei need to advertise because their phones are s**t.

3. IliyaBeshkov

Posts: 261; Member since: Jul 09, 2012

You mean Superman and Black Widow!

4. PhoneCritic

Posts: 1337; Member since: Oct 05, 2011

Fact is that most of these Stars don't really uses these products. They will either get caught using an iPhone or a BlackBerry of screen or by their marketing people agents who want to stage things as a normal day in their lives. I would hope people would not make their decisions base on what actors or so called famous people are promoting on television or the Theater. As they are employing their main talent, that is, what they are all doing acting. Base your decisions on what bests suits you and what features are important to you. However best to Huawei and their P9.

6. Dre1300

Posts: 60; Member since: Jan 29, 2016

IPhone? Lol uh no, maybe blackberrys but i think he would glady use the Huawei P9, its a fantastic phone.

27. ibend

Posts: 6747; Member since: Sep 30, 2014

balckberry will fit for black widow.. but superman didnt need smarphone, all he need is phonebox

12. Odeira

Posts: 300; Member since: Jun 29, 2012

Trust me, literally EVERYONE on Hollywood uses an iPhone without the cameras rolling, maybe they also have a Galaxy or a Good Android and/or Windows device lying around, but they all use iPhones. It's the next most ubiquitous tool for an A-lister as makeup. Or a Tesla Model S.

13. TerryTerius unregistered

It depends on who is celebrity is what stage of their career they are in, and how well the commercial is done, but there is an absolute f*** ton of research on this. Bottom line is it can be extremely effective. Perfect example would be the significant surge in sales Lincoln got after the Matthew McConaughey ads. It works, and yes; celebrities can drastically raise awareness of a brand and drive sales.

5. Trakker

Posts: 283; Member since: Feb 11, 2016

Does Henry Cavill have more than 1 facial expression? He got through 2 Superman movies looking like his face is glued in that 1 look.

7. Tziggy14

Posts: 618; Member since: Sep 02, 2014

So now Huawei is doing the similar level campaigns Sammy was doing during the S3 and S4 days. It still won't make a difference using celebrity endorsements if Americans will associate the brand name with Chinese government spies and cheap quality products.

8. Dre1300

Posts: 60; Member since: Jan 29, 2016

Let them do their thing, they are climbing up the ladder closer and closer to Sams**t.

10. bassembm

Posts: 143; Member since: Dec 27, 2015

Did you forgot to mention Lionel Messi ? just take a look on his facebook page

14. ryq24

Posts: 872; Member since: Oct 17, 2011

Is this for Asian market only? Lenovo used Kobe Bryant for its ad campaign for international market but he recently said in an interview he is an iPhone guy.

19. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Off topic. How many of you here like this new Superman? Of course for me, Christopher Reeves is still the best Superman as Keaton was the best Batman. But the guy who was Superman before this one, who is now on this DC Universe show which sucks, I liked him as Superman better. The name Harry and Superman just doesn't fit well for me. I think Harry would have made a better Bruce Wayne, especially over Jennifer's husband. Sad, I just saw the Batman vs Superman movie and I cant even think of the DareDevil's name...Dang-it...!

22. meanestgenius

Posts: 21178; Member since: May 28, 2014

His name is "Henry", not Harry. And he plays a great Superman. "Ben Affleck", the current actor to play Batman is the best Batman, IMO. He played a BEAST of a Batman in (now playing) Batman vs Superman: Dawn of Justice, which is a fantastic movie, IMO.

25. TerryTerius unregistered

I don't understand some of the hate it's getting. I do think it was kind of rushed and it should have been two separate movies, but the actors did really well playing their roles. I had no problems with the casting choices. Ben Affleck was physically dominating and brutal in a way Christian Bale never was, but then again they're playing two fundamentally different versions of Batman evidenced by this Bat's willingness to use lethal force. That warehouse scene was ridiculously awesome. Damn.

28. meanestgenius

Posts: 21178; Member since: May 28, 2014

Totally agree! I labsolutely loved the warehouse scene. One of the best scenes in the movie! I thought the actors played their parts well, also. I even liked how Lex Luthor was based off of Alexander Luthor of earth 3, hence he was a little psychotic.

30. TerryTerius unregistered

I like the fact that he actually had depth as a character. His resentment of the divinity that Superman represented, his questioning of the nature of God, and his jealousy. His beef with Superman was more about his own demons and worldview than anything Clark had actually done. Clark was a living breathing manifestation of everything he was convinced an almighty figure simply couldn't be, and that inherit tension could have been brilliant. Especially when contrasted against the way Superman was being worshiped as a divine figure, and all of the really well-done imagery of him descending from the heavens wreathed in light. That scene with him nearly euphoric at bringing Superman to heel and defeating "God" was a powerful moment. You could practically feel the loathing in his eyes when he gave Clark the order to fight batman. That's part of the reason I wish it was split into two movies, to give more of a sense of the depth of his hatred for Superman rather than a few lines about him being abused as a child. His character and psychopathy needed more room to shine. That, and I feel like his machinations would've had more impact if they were given more time.

32. darkkjedii

Posts: 30698; Member since: Feb 05, 2011

Harry lol???

20. Plasticsh1t

Posts: 3088; Member since: Sep 01, 2014

I love Scarlett.

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