Google Pixel release date is today: how and where to buy the phones (US, UK, Germany prices)

The new Pixel and Pixel XL phones are now on sale through all the available channels that Google announced during their introduction. The Pixels can be had in the US, U.K., Canada, Germany and Australia, starting from $649, while in the all-important Indian market, where the Pixel start from.. wait for it... $855 equivalent, they will launch October 24.

In the US, the Pixel phones have a bigger chance for success than Google's last few Nexus efforts, as they will be available exclusively on Verizon, the largest carrier, and if you want to use them on the big two GSM networks of AT&T and T-Mobile, you can simply buy them unlocked from the Play Store, and a few other places. The blue version is exclusive for US customers, to sweeten the deal in the worlds most visible smartphone market. Here's the scoop where and how you can snatch the Pixels at the prices below.

Google Store

Prices start from $649, or Google is offering you an interest-free loan to pay on monthly installments from $27, how about that? Of course, Pixel is offered unlocked on the Google Store, and it also works with Google's Project Fi network. The Pixel with 128 GB of onboard storage is $749, while the most expensive XL with 128 GB is $869. Google will have a pop-up store in New York on launch day to tout the Pixels. 

Phone32 GB128 GB
Google Pixel$649$749
Google Pixel XL$769$869


Google, now being a consumer electronics company, has a lot of marketing brainiacs working for it who have grasped that if you want to be a successful phone maker in the US, the world's most visible market, you will have to wiggle your gear into a carrier portfolio. What other carrier is more visible than Verizon, though, so that's exactly where the Pixel phones have landed exclusively. Verizon is offering the phones at the same prices as Google, and the same installment plans.

Phone32 GB128 GB
Google Pixel$649 or $27/month$749 or $31/month
Google Pixel XL$769 or $32/month$869 or $36/month


Pre-ordering, receiving, and then activating a Pixel or Pixel XL on Verizon through Best Buy will net you a $100 gift card for the same store, and you will get a free Chromecast to boot. On the downside, the prices are a bit higher than at the Play Store.

Phone32 GB128 GB
Google Pixel$699 or $199 with 2-year contractn/a
Google Pixel XL$799 or $299 with 2-year contractn/a

Global pricing

Your best bet to obtain a Pixel phone abroad is from the Google Store in UK, Germany, Australia, and so on. The prices, however, are not for the faint of heart, due to import duties and currency valuations. A shining example is the UK store, where the Pixel phone starts off from £599 ($763). Here, the phone will be available from Google, Carphone Warehouse, and the EE carrier. 

Germany is even worse at abominal pricing, though, with the 32 GB Pixel jetting off with € 759 ($850), as much as Indians would have to pay come October 24 in the local Google Store.

Phone prices UK32 GB128 GB
Google Pixel£599£719
Google Pixel XL£699£819
Phone prices Germany32 GB128 GB
Google Pixel€ 759€ 899
Google Pixel XL € 869   € 1009

Related phones

  • Display 5.0" 1080 x 1920 pixels
  • Camera 12.3 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB
  • Battery 2770 mAh(26h talk time)
Pixel XL
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12.3 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB
  • Battery 3450 mAh(32h talk time)



1. Feanor

Posts: 1421; Member since: Jun 20, 2012

So, it looks like Google has some way to go until it matches their hardware business to Apple. The phone starts with a very limited global distribution and with ridiculously high prices for non-US customers. The blue colour limitation to the US market as well as the Project Fi support and the outrageous overseas pricing policy pretty much mean that this whole venture is for the moment a North American affair.

2. fancollo

Posts: 130; Member since: Dec 30, 2015

absolutely agreed.

6. TerryTerius unregistered

I'm not necessarily sure that's a bad thing since google really needs to figure out their approach to hardware and exactly what their role will be in the market, but I definitely agree with your assessment. It's difficult to see this being competitive on the world stage.

8. vincelongman

Posts: 5761; Member since: Feb 10, 2013

Yep, Google is still young in terms of design their own hardware I'm really excited for the Pixel 2 since it will be Google's first phone with a 2 year design cyle Nexus phones have had ~6-9 month design cyles The Pixel's design cyle hasn't been comfirmed, but its at most ~1 year Will be interesting to see what extra features and hardware they add

14. IosDroid

Posts: 117; Member since: Dec 03, 2015

I'm not really excited about any upcoming Pixel phone because Google's focus is clearly on software and not on hardware. From a hardware point of view this phone is a disappointment. I do love the Google Assistant though. I've been using the voice control of Google Now lately and find it quite clumsy. So there's definitely room for improvement. The level of interaction shown in the key note is quite exciting.

15. vincelongman

Posts: 5761; Member since: Feb 10, 2013

"When Osterloh, 44, came on board in mid-April, he brought Google’s hardware groups into one division, shuttering projects he didn’t see contributing to Google’s future. Now the engineers and designers from Google Glass, Chromecast and Pixel all work together." "Burke says the company will eventually be able to ship its own custom “silicon,” a buzzword for customized processors that make devices work better." Hardware is still very much a focus But Google is new at design hardware Hence why we aren't seeing much results yet

20. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

When the iPhone started out, it was only on one carrier in the US, and limited global release. Comparing the 2, Google has availability for more areas than the iPhone did in its first launch.

28. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Hundred percent agree! Looks like Google does not want people in Europe buy their phones. Pity because Europe in General is a bigger market for Android than the US. And that is coming from a Nexus fan, I bought already two. Next phone will not come from Google though, probably froma chineese brand.

3. Brapi

Posts: 15; Member since: Sep 06, 2016

Hope it reaches PH carriers as well. Kinda bummer since we're stuck w either iphone 7 or note 7. Moto z never reached us. Damn third world problems.

4. BlackhawkFlys

Posts: 930; Member since: May 07, 2014

$855 price in India... This is a big fail as the phone does not offer anything special... And looking at the camera comparisons with the iPhone 7, the camera performance is not that great to secure such a high score at DXOMARK. I am starting to wonder whether it is a paid score.

7. vincelongman

Posts: 5761; Member since: Feb 10, 2013

The 6P already takes better photos than the iPhone 7 By big margins in lowlight or high dynamic range Videos is where its closer The 6P's lack of OIS and worse EIS, means the image quality of videos iPhone 7 is better But the 6P has better mics, so the sound quality of videos is better

18. BlackhawkFlys

Posts: 930; Member since: May 07, 2014

I also looked at some photo comparisons done by The Verge. While Pixel has the excellent dynamic range... In low light, I noticed it has a lot of noise as compared to the iPhone 7 and Galaxy S7.

5. Zylam

Posts: 1823; Member since: Oct 20, 2010

Way too expensive. The last year Ms had the Lumia 950 in Aus for $1100, thinking they had the brand value of the iPhone. No one touched it, and now a year later the phone is 450 straight from the MS store. The Pixel is exactly what I want, but not for the ridiculous $1079 google want for the phone in Aus. When you buy an iPhone, it maintains it resale value, Apple provide post sales services that are second to no one. None of those things are provided by Google for the Pixel, there is no Google store you can just walk into and get things sorted out. Also with iPhones you have no choice, want the latest iOS phone, gotta get the iPhone. Android on the other hand has plenty of price points, and if you paid more than 500 for an Android flagship, than you got ripped off. I highly doubt marketing will keep this phone at its ridiculous price right now, within a few months the 5X and 6P received price cuts because they didn't sell anywhere near as much as Google thought, and everyone loved them (for the most part). The smart thing to do with the Pixel is too wait.

9. Zeeya

Posts: 331; Member since: Mar 17, 2013

850$ (32GB, GER/AUT) ... bad joke from Google. I'll pass.

10. iushnt

Posts: 3160; Member since: Feb 06, 2013

"if you paid more than 500 for an Android flagship, than you got ripped off.".. This is so not true and totally subjective. I feel Note 7 is priced nicely for how it is.


Posts: 1168; Member since: Oct 05, 2015

Military grade explosives usually do carry a premium. Jokes aside, he's right. You can either get something amazing outright like the OnePlus, or you can wait 6 months and buy a flagship from one of the big names for close to the price he mentioned.

11. mahima

Posts: 744; Member since: Nov 20, 2014

i wonder who would buy in India for that price (almost twice what used to be nexus price)...well there are billions of a few hunred to thousand who are die hard stock android fans???

12. Shubham1221

Posts: 153; Member since: Jul 29, 2015

I dont like the designing and pricing of these phones.By this kind of pricing Google kills its own idea of introducing nexus phones i.e affordability.Also google dont have wide range of phones,so people dont wants to spend so much on phones have no option left.Google still sticks to Apple approach of not giving micro sd slots which I dont understands.Google clearly tells everybody by killing Nexus branding- we were killing affordability factor too.Its the first time I am criticizing google phones.Atlest Google pixel should be affordable so that majority of people enjoy pure android,frequent updates and great cameras in a affordable price.

16. kerginaldo17 unregistered

Google may think in all, but forgot one : the consumers.

19. isprobi

Posts: 797; Member since: May 30, 2011

I keep looking at these phones and their features and I cannot see what makes anyone want to buy them. They are boring/ugly and have no special features. There is Android 7 but eventually most phones will probably get that. Besides most of what I do on a phone like streaming video, Facebook, email, texting and web browsing has been around since Android 2.x. And the price is ridiculous. I expect high prices from BlackBerry or Sony but the first Google phone?

21. mcdonsco

Posts: 20; Member since: Feb 07, 2012

I already have one on order, I'm more interested in where I can SEE IT today??? Best Buy? Verizon? Neither yet?

25. xocomaox

Posts: 202; Member since: Dec 14, 2015

They are in every Verizon Corporate store. Go play with one today, I did!

22. Takeharu

Posts: 288; Member since: Oct 28, 2013

You know they messed up when it's cheaper to fly to the U.S. and buy the phone than to buy it in your own country.

23. Sakeem

Posts: 865; Member since: Sep 05, 2012

Just came back from one and played with a Pixel XL Quite Black. To me, it looks much better in person. It's a very cool and snappy device. I did a quick video and shook the phone and the results were very good and the reviews have been saying. The single speaker on the bottom is pretty loud as well. I didn't preorder anywhere so I have to wait a bit, but I have finally decided this will be my next device.

26. xocomaox

Posts: 202; Member since: Dec 14, 2015

I agree, they look much better in person. And feel great in your hand. Very comfortable. I can't wait for mine to ship in November.

24. roldefol

Posts: 4745; Member since: Jan 28, 2011

Checked out the Pixels at a Verizon store today. They are quite sleek and feel great in hand. The blue is an interesting option, but in person it's more indigo. Black was where it's at for me. What surprised me is that the Pixel felt so much more comfortable to hold than the XL. Google may have designed it, but the Pixel and HTC 10 do feel similar to me. As a sidenote, this particular store had completely replaced their Samsung Galaxy display with the Pixel. No Samsung flagships anywhere in the store. That really says something. It will be interesting to see now if Samsung's loss is Google's gain.

27. natypes

Posts: 1110; Member since: Feb 02, 2015

The 128 gb Pixel XL will be the replacement for my beloved Note 7. I'm ONLY getting rid of the Note b/c I fly for work often and I can't take it on a plane. I ordered it last week I hope it doesn't take forever to come in.

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