Here's the story behind Apple's 2014 Holiday ad, "The Song"

Here's the story behind Apple's 2014 Holiday ad,
Last week, we showed you Apple's 2014 holiday ad called "The Song". The 90 second commercial told the story of a young woman who happened to come across an old vinyl recording that her grandmother made for her grandfather (who had apparently passed away a few years back). Using a variety of Apple devices, the woman adds her voice to the recording, in effect creating a duet. In addition, she overdubs some of her own guitar work on the song. Of course, the tears flow when the grandmother is listening to the re-mixed recording as it plays over earphones connected to an Apple iPad mini 3

Apple has now released a video that reveals the story behind its holiday ad. The video has brief interviews with the actresses involved in the commercial, and discusses the old recording booth where some of the vocals were recorded. Even the behind the scenes video takes some time to plug Apple products; in this case, we hear a few words about GarageBand. 

We've decided to embed the original ad along with the behind the scenes video. You can check them both out by clicking on the video slideshow below.

source: Apple (1), (2)

Related phones

iPad mini 3
  • Display 7.9" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 128 GB
  • Battery 6350 mAh



1. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Very touching, losing a life long loved one has got to be tough man.

2. Commentator

Posts: 3723; Member since: Aug 16, 2011

The Voice-O-Graph part was pretty neat and informative. However, I feel like the actress who played the granddaughter kind of got in the way. All she does is explain exactly what we see her do in the commercial, then pitch for GarageBand. I feel like Apple betrayed their intentions a little too much, and a purely educational "behind other scenes" would have been a lot more effective marketing-wise than what ended up seeming more like a platform for gratuitous product placement. It is a touching commercial though.

3. androiphone20

Posts: 1654; Member since: Jul 10, 2013

You're right, it is subjective. Like how anyone who knows Apple and loves their products sees everything being called as it is, how anyone who dislikes Apple wants nothing in the ad to have anything to do with placing any Apple product, and how anyone who's objective sees the whole ad as a normal company trying to spread the word about their products and services. Yup, pretty much what happens.

7. Commentator

Posts: 3723; Member since: Aug 16, 2011

I don't know, it just seems like a "making of" video for an advertisement shouldn't be an advertisement in itself. And (soapbox alert) isn't it just classic Apple to really pat itself on the back for a commercial well-done? If anyone is going to release a behind the scenes for a freaking commercial, it's Apple.

4. WillieFDiaz

Posts: 127; Member since: Dec 22, 2010

I gotta admit, this one didnt get me like the one last year, that one was WAY better!

5. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

That is NOT an iPhone 6 plus! It's an iPad Mini

6. Wulfgardr

Posts: 73; Member since: Oct 29, 2014

Lol that's iPad Mini Retina 3

8. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

F**k Apple and their endless lifestyle pornography. What's next? Schiller's List?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.