Here is how many Apple Watches have been sold to date

Just recently, Apple chief executive Tim Cook and CFO Luca Maestri both said that the Apple Watch is doing incredibly well.

"Sales of Apple Watch were up over 50 percent in the June quarter, and it's the number one selling smartwatch in the world by a very wide margin," Tim Cook said in the conference call after Apple announced its quarterly results.

But what does that mean in terms of actual numbers? We don't know. Apple has not officially released anything.

That, however, does not mean that we cannot make good guesses. Researchers from Strategy Analytics took on the task and estimated that to date, Apple has shipped a whopping 31.5 million watches.

This is an interesting number: Strategy Analytics' own data for the quarter estimates Apple Watch sales of 2.8 million units, up from 1.8 million in the same quarter last year. And this only ranks Apple at the third place on the list of most prolific wearables sellers. In fact, both Xiaomi (climbing to number one) and Fitbit (at number two) sell more wearables than Apple. But here is the catch: the majority of those wearables are much, much more affordable. You simply cannot compare a $20 band from Xiaomi to a full-fledged Apple Watch that costs more than $300.

As in the smartphone world, Apple is not number one in terms of unit sales in wearables, but it absolutely dominates the charts for average selling price and certainly profits.

What does the future hold for the Apple Watch?

Well, here is what we know from Apple itself: "Apple Watch will become more intelligent than ever this fall with watchOS 4, featuring a proactive Siri watch face, personalized Activity coaching, and an entirely new Music experience. watchOS 4 also introduces GymKit, a groundbreaking technology platform to connect workouts with cardio equipment," said Tim Cook. Sounds interesting!



19. mudcat626

Posts: 232; Member since: Jul 13, 2016

Apple is number one by a wide margin in smart watches. Only Rolex sells more watches than Apple. FitBit and Xiaomi sell cheap fitness bands that aren't watches. They lump Apple in with the cheap bands so it support the narrative that Apple Watch is a flop. Apple Watch DOMINATES the Watch category, you don't even hear a peep anymore of Android Wear and Samsung in the smartwatch category even though both were there before Apple.

18. cnpthe3rd

Posts: 103; Member since: Feb 01, 2009

Xiaomi and Fitbit both "shipped more units than apple so in what world is apple "number one by a wide margin?"

17. darkkjedii

Posts: 31816; Member since: Feb 05, 2011

Apple Watch needs LTE, and it's end game. It's a great watch, but just think if it was a standalone man. It's nice looking, and has a ton of apps, just make it standalone.

15. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Don't care if Apple has the best selling smart watch. My smart enough watch does just fine. Decent battery life too. Let's see, about 6 years.

8. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

When it comes to food, stores have sell by dates on products, so that they have the most fresh supply of goods. Products they can't sell, that are still sellable are repackaged into bulk items and are sold to retailers like Costco and Sam's Club to sell as bulk items. But in this process the manufacturer is constantly cransking out more of the same goods month after month. So if a compnay like this produces 1M of something, what is their rate of sale vs their rate of return on unsold goods? If Apple sells ATT 14M iPhone's and ATT sells only 10M of them, what happens to the rest? Well ATT runs deal to try to get rid of access stock. Now lets say they are left with 5M of the 10. what happens to that. Well ATT may offload some to eBay resellers or online retailers like QVC of HSN, who offers monthly payment dealstot get them sold. Unlike food, I assume Apple does not buy back unsold goods its already sold to a carrier o retailer. So then when it does sell, what happens to what is left? No company in the world sells 100% of their stock on retail. It is purely impossible. Its the the same as Apple paying Samsung to make 100M displays, where Samsung is gonna get 100% sales. On retail, no product is every sold 100%. So how are analyst counting sells? They are saying well Apple shipped 31M watches. Pk lets say they did. That means retailers and many end users bought those items. But how many of them actually sold to an end user? Since Target and Best Buy, QVC and HSN all have series original and 1 on their shelves even at discount costs, they are not selling fast or at all and now the series 2 is on sale too. The FCC should require that is sales numbers are to be announced, all companies should give a break down of who is buying. Microsoft use to point to the fact, that when they sell Windows, 35% of those sales were retail consumer based and the other 65% includes businesses and OEM's sales for product that is gonna be preinstalled on PC's. Apple makes one phone. Last year they sold 220M phones. Why can't Apple give a breakdown of how many were the 6S or 5S or SE or whatever? I mean they do know. We should have to guess. Samsung shipped 325M phones last year. OK how many was the Note 7, how many was the S7's, how many was the A or J? They know how much they sell directly to end users, or carriers and retailers. So share that info so we can understand where all the sales are on retail side.

12. cnour

Posts: 2305; Member since: Sep 11, 2014

As usual, all your informations and numbers are fake. Stop lying and go and find a good job for your life. Two pages to explain the difference between selling and shipping!!!! Go and see Apple profit and then shut your trap.

7. TBomb

Posts: 1792; Member since: Dec 28, 2012

you also have to factor in all of the headphones that apple sells into their wearables too, right? And of all Apple products, their earbuds are the best product imo. They actually fit my ears comfortably.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes. But no also. Apple - 70% of its money is made on the iPhone. The money they make from iPhone is not just the hardware sales, but also money gain from licensing accessories for the iPhone and apps made for the iPhone too. Shipped does mean sold. A company does not ship anything that isn't paid for, or isn't gonna get paid for by some type of means. Apple shipped 220M iPhone's last year. That means whoever bought them, whether they be direct end users via or Apple Store, carriers, retailers, eBay resellers or whatever; they all made a purchase. So Apple sold that amount of stock to someone. But after that initial sale, how many of those items actually went to an end users. Anytime you can continue to find a product being sold brand new, even though the product is old, it means its never sold 100% and retail items never sell 100% with one exception. Item is only made, when it is sold first. Which is what Tesla does.

11. Ninetysix

Posts: 2967; Member since: Oct 08, 2012

Shouldn't you be posting your long essays in Samsung's "shipped S8" article?

16. TBomb

Posts: 1792; Member since: Dec 28, 2012

I'm following along with what you said, but if the article is only tlakign about apple watch adn all wearables are incldued in the statistics/estimations in the article, wouldnt that mean it's technically less apple watches than what the image is showing? maybe i misunderstood your post....

4. Atrixboyyy

Posts: 628; Member since: Nov 03, 2011

The full page ads are ridiculous. You guys wonder why the ad blockers are killing you, make them less intrusive! Can't even read them damn articles.

13. zeppo

Posts: 200; Member since: Jul 21, 2015

I'm planning to buy a decent small window tablet. All you need is desktop browser, it cover most of the things you would normally do with mobile apps. Mobile app are infested with ads everywhere even email.

14. zeppo

Posts: 200; Member since: Jul 21, 2015

PA need to learn now to make a website like theverge, gsmarena .... It run smooth and less intrusive ads without ad blocker.

3. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

31M as a guess? lol Show us hard number. Because I can guess they've actually sold half that amount and the rest are just sitting in boxes on shelves. After all Target's and Best Buy actually are still selling older models and not the newer ones. So if I see older models on the shelves, then the newer ones aren't selling either. Apple may have shipped them, but retailers aren't selling If they were selling like it is claimed, then no one would still be selling the Apple Watch 1. Everyone would be on the 2 now. Shipping for Apple means sold. Sold for me, is I want to know how many people actually own one. Apple knows how many owners by product registration from purchase. Apple isn't telling because they have sold 31M. They may have shipped assuming that since its been on sales for a couple years or so, Apple can make 1M of these per month. So in 30 months it is being assume they shipped that many.

5. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The apple watch is 40 months old. Assuming roughly 785,000 Appel Watches have been produced per month for the 40 months its been on sale would give you this guess of 21.5M. Now, out of 785,000 in a month, how many were actually put in a bag or box and sent to an address of a person who is the owner, not a seller? Smasung shipped 300M phones l;ast year or 80M per quarter. How many were actually bagged or shipped an sent to a person who activated and is using. Not talking about carriers, retailers, or resellers. I want to see an actual number of how many end users bought the product. Samsung and Apple both for years have shipped tons of product that simply sat on shelves and were not selling.

6. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

typo ***40 X 785,000 = 31.5M****

10. Ninetysix

Posts: 2967; Member since: Oct 08, 2012

More random numbers from your bumhole broseph.Did your random number generator give you "40 months" this time? Pre-orders for the Apple Watch began on April 10, 2015, with the official release on April 24.[27]

2. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Nor will I as long a sits not standalone. Shipping means many retailers may have bought them, doesn't mean people are buying much of them. Which si why they are always on sale. When I go to Target's to buy supplies, when I have my iPhone, and I walk past the Apple Watches, the sales person always sees me an tries to gget me to buy one. I tell him they cost to much. He teases and says the one you are wearing costs more. Then I argue yep it does far more too. All these OEM's already charge far and away to much. But if I am gonna pay the price to play, I have to be able to perceive that it is worth the cost. The Apple Watch is not. If it was $150 or less, I would buy to go with my phone. Not for $300+ though.

1. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Researchers from Strategy Analytics took on the task and estimated that to date, Apple has shipped a whopping 31.5 million watches." If these estimates are accurate, then it seems like Apple has got another winner in it's product line-up! Still, as long as the Apple watch doesn't get to operate as a standalone smartwatch, I won't ever consider it.

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