Handset makers urging Microsoft to let them pimp out the Windows Phone interface more

Handset makers urging Microsoft to let them pimp out the Windows Phone interface more
Faced with sideways demand for their Windows Phone handsets, manufacturers want to take the matter in their own hands. 

Samsung, HTC, ZTE, LG and Nokia Windows Phones are yet to break the 5% barrier in major markets, and sources say Taiwanese manufacturers blame this stagnation partially on Microsoft's strict requirements about the interface.

They are allegedly pressing the software giant from Redmond to give them more leeway in designing custom interfaces that will allow differentiating their Windows Phone portfolio in the eyes of consumers, different from simply the branded Live Tile possibility or the occasional company app they have now. 

It will be interesting whether such request will jibe with Microsoft, which conceived Windows Phone with the idea for uniform experience across the board.

source: Digitimes



1. awin217

Posts: 18; Member since: Sep 23, 2011

I hope micrOsoft doesn't allow that..

21. andro.

Posts: 1999; Member since: Sep 16, 2011

They really need them to allow it,windows phones are selling extremely poorly mainly due to the awful ugly ui interface and manufacturers have seen this and want change as the platform is dying fast

22. jeck77

Posts: 25; Member since: Dec 09, 2010

What??? LOL wow. First you state your opinion as if its fact, and secondly you say the platform is dying fast? Is that why Nokia Lumia handsets are doing so well all over the world? Is that why AT&T is going to have the biggest marketing launch in their history for the Lumia 900? Wow.

2. jubbing

Posts: 150; Member since: Aug 20, 2008

If they do allow it, it has to be allowed the same across the board. It's meant to be the same dammit

3. Chakra

Posts: 136; Member since: Dec 02, 2009

Yeah, the stagnation has nothing to do with marketing, or lack of true viable choices (1 windows phone on Verizon.. c'mon). Sure they put their own little crap on Android devices, but most people try to root it and take it off anyways.

4. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Some people don't even want Android skins, and they want to try to skin WP?

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

what stagnation? WP7 had the largest year % increase last year of all the OS's. It may not have equated to huge numbers yet, but it will soon.

6. evolutionqy7

Posts: 38; Member since: May 27, 2011

Tbh if this happens it will turn into the same mess Android is. I don't like Android. Only one stable platform to go from there if this happens. Apple...

7. TrainFromUkraine

Posts: 95; Member since: Mar 26, 2012

Isn't Nokia already allowed to "tweak" WP7? If so, I think MS should allow other OEM's to do the same, but under one condition - users must be able to easily switch to default WP7 interface if they wish to do so.

8. remixfa

Posts: 14605; Member since: Dec 19, 2008

nokias tweaks so far have been better map navigation, and soon better camera tech. they havent touched the interface at all.

9. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

There's no way they should be allowed to modify the interface. All the limitations set for Windows Phone has it own benefits.

10. snowgator

Posts: 3621; Member since: Jan 19, 2011

Microsoft sees WP 2-5 years down the road and where they want to be in the whole ecosystem- tablets, PCs, and smartphones, not so much just this year and next. The manufacturers see this quarter and this holiday season and the sales they need, too much pressure right now to settle for future rewards. Does kinda put them at odds. Microsoft needs them. There may have to be the Mobile version of the Great Comprimise.

11. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

MS don't do it!!! Just look at Android, it takes over six months just to get an update. Stagnation, is due to the lack of devices available for purchase. As of this writing, Vzw only offers one, old windows device. Oem just want to load the devices with their own bloat ware; imagine if all oems sold vanilla flavor Android devices?

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

umm, you do realize that its manufactures and then the carriers that slow the updates right? No matter how good the update, it has to get carrier approval first which takes weeks/months.

14. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

Really true remix. US carriers in particular cause a lot of the delays because they load their software with a lot of junk and "bloatware".

12. cdgoin

Posts: 614; Member since: Jul 28, 2010

I think they should allow it.. At least let them change the tiles colors and looks, etc.. They are too boring as they are and I have seen some stuff that HTC could do with WP and it looks great !

19. lubba

Posts: 1313; Member since: Jan 17, 2011

Take a look at wpcentral app. Nothing short of boring. Good developers who take full advantage of mango can make their app look really nice. Its not the color, its the implementation. Remember, its live tiles.

15. jove39

Posts: 2147; Member since: Oct 18, 2011

Hard to believe that custom interfaces on WP will revive sales...main issue with WP is it runs on year old specs when compared to Android/iOS devices...MS need to make sure atleast WP has comparable specs compared to competition. Now some may say...WP doesn't need dual-core cpu...and blah...well...let me give a example...windows7...runs fine on intel atom...but we don't buy notebook with intel atom...we buy one with fire breathing i7 and best Nvidia graphics chip...even if I have never utilized my notebook to its potential...but I like having a device with some big fat specs.

16. rsiders

Posts: 1972; Member since: Nov 17, 2011

Another "specs" person. Let's not get caught up in the idea of specs. Dual-cores and quad-cores and single core phones that still consistently run smoother or as smooth as all these Android superphones. The only need for dual-core maybe is in the gaming area and higher screen resolutions, but I'm no expert in all that stuff. Just saying.

17. Karan_Malhotra

Posts: 27; Member since: Feb 17, 2012

I hope microsoft does not allow this...instead it can allow manufacturers to allow putting their own wallpapers or custom backgroung...or something like that....but please don't change the core metro ui experience...

18. rsiders

Posts: 1972; Member since: Nov 17, 2011

Microsoft needs to continue in the direction they're going with a unified experience. Have you seen some of the ICS updates with Touchwiz or Sense or whatever overlay? Not anything nearly as beautiful as what is offered on the Galaxy Nexus, and they don't even look much different than before the update. What the manufacturers need to do is take more advantage of securing exclusive apps like what Nokia is doing and expand on their own personal hub experiences like the HTC Hub. There's so much more they could do with that and still keep in line with the OS.

20. Stuntman

Posts: 843; Member since: Aug 01, 2011

Allow handset makers to make the home screen centred.

23. Jyakotu

Posts: 867; Member since: Dec 12, 2008

How about manufacturers think of some new form factors OR how about they create exclusive apps for their Windows Phones.? Face it, manufacturers are just lazy. Look at the PC and laptop market: Windows 7 functions pretty much the same all across, however, many laptops come in different sizes, colors, specs, etc. The same could be done with Windows Phones.

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