HTC's Jeff Gordon: "It would be fun if we had the marketing dollars that Samsung has" (interview)

During CTIA 2013, which took place last week, our own John V. got the chance to meet up with HTC's Jeff Gordon, who's the company's Senior Global Online Communications Manager. We spoke with Jeff about a bunch of interesting topics, including the company's latest products and the current position of HTC with regards to its competitors. He shared many intriguing details with us, so be sure to hit that Play button and enjoy the interview!



1. EXkurogane

Posts: 863; Member since: Mar 07, 2013

That's so true. At my place here, you see Samsung ads everywhere; newspapers, TV channels, cinemas, etc. Other brands, not just HTC, you dont see them much.

8. MCrapp

Posts: 318; Member since: Apr 07, 2013

At my place I can see plenty Htc ads(I don't watch tv) and some websites try show HTC One almost every day.

16. SleepingOz unregistered

Same here! HtC One ads are on every satellite tv channel.

22. chocolaking

Posts: 495; Member since: May 22, 2012

here in canada, i see one little flyer with HTC ads. and the rest of the store is filled with samsung crap. telus, rogers, bell, wind, virgin, you name it. samsung spend all consumer's money on making more ads and seel you cheap product. why the fcuk doesn't ppl realize that. Samsung = fake = lie

26. MCrapp

Posts: 318; Member since: Apr 07, 2013

Samsung=Note2= Happy Users Chocolaking=fake=lie=Troll

34. donfem

Posts: 708; Member since: Mar 30, 2011

Attention seeking

37. SleepingOz unregistered

Hahaha relax dude. It's just business, you know. Being mad at Samsung won't affect their sales at all. You're just making your life a lil bitter.

38. Stuntman

Posts: 843; Member since: Aug 01, 2011

When HTC was the biggest Android manufacturer in Canada a couple of years ago, I saw a lot of HTC ads on TV. Now, it's Samsung that's the biggest and I see Samsung ads everywhere. There's definitely a corelation here.

39. doejon

Posts: 411; Member since: Jul 31, 2012

yes even in the europe champions league is sponsored by HTC

20. NickPeters

Posts: 74; Member since: Oct 24, 2012

UEFA Champions League and Euro League, anybody?

2. MCrapp

Posts: 318; Member since: Apr 07, 2013

It would be fun if HTC can update phones like Samsung!!!!!

3. _Bone_

Posts: 2155; Member since: Oct 29, 2012


5. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Have to agree with this one. The One X. =/

7. MCrapp

Posts: 318; Member since: Apr 07, 2013

Look at the Htc Sensation (no more iHTC for me)

9. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Sensation? I believed the problem with that one was battery life?

11. Jonathan41

Posts: 532; Member since: Mar 22, 2012

I have a unlocked HTC One X and still I get updates all the time. Plus HTC One has already had some updates.

15. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

The One X is on 4.1 Jellybean with 4.2 scheduled to be released next month...

31. hypergreatthing

Posts: 44; Member since: Jun 13, 2012

Or didn't have a history of locked bootloaders? I mean that alone is a huge reason to stay away from HTC. It's gotten better, but having to submit keys through a website and getting a custom unlock program just to put root? No thanks,

4. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

One x was a terrible product. Sure it looked beautiful but mine was buggy. Constant dropouts, lockups, launcher reloads etc. Unfortunately this has put me off trusting htc and buying another one of their devices

24. chocolaking

Posts: 495; Member since: May 22, 2012

Dude, you would experience worse if you had the highly promoted with exploded battery phone. the drop out calls and laggy UI is so terrible. even their new phone this year with 4+4 core still lags..

32. tedkord

Posts: 17456; Member since: Jun 17, 2009

No it doesn't. My current dual core GS3 doesn't lag. I tried the GS4 in store this past week - zero lag. If you have to lie to support your position, your position is weak

36. E.N.

Posts: 2610; Member since: Jan 25, 2009

The S4 does lag. About half of the reviews in YouTube mention lag.'s Samsung fanboy Aaron Baker even made a video blog of how lag on a top notch phone like the S4 is completely unacceptable, which I agree

48. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

I actually have the s4 now. Im very happy with it. So glad I ditched my one x. Im not a fanboy of any brand or platform. But I am speaking from experience. I also owned the s3 which I also hated. But the s4 for me is an alround better device imho.

6. Andrew10301

Posts: 14; Member since: Aug 30, 2012

I liked my one x so much I got a one x plus. Other than the at&t update delays and poor battery life I'd say its the best of 2012. But I do think if HTC were to market as well and much as Samsung they'd be much better off

10. donjunior

Posts: 50; Member since: May 28, 2013

HTC = Shrinking Company. Samsung will always be the King.

18. rgxVOiD

Posts: 440; Member since: Aug 30, 2012

"Viva la Vida"

12. FlushGordon unregistered

Too bad they don't have the Moolah and the resources HTC is a stingy company in shambles All they could just do is post idiotic envy-ridden tweets like ''The Next Big Flop''

25. chocolaking

Posts: 495; Member since: May 22, 2012

posting tweets is better than telling lies isn't it?

27. MCrapp

Posts: 318; Member since: Apr 07, 2013

Telling lies? What lies?

44. ncarlosmiguel

Posts: 206; Member since: May 14, 2013

10M units sold within the 1st month isn't a flop is it? Sadly, your beloved company lied to you.

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