HTC will release a 2018 flagship phone, even after Google deal


It's official: Google is buying a big part of HTC's phone team talent for $1.1 billion to further help it with its Pixel phones and who knows what else.

Does this mean it's over for HTC as a phone maker?

Not really. In fact, HTC is getting ready at least one more new flagship for 2018.


The key words here are "streamlined portfolio", meaning that HTC will focus on its best and most profitable devices, which are traditionally the flagships.

But does HTC really have a plan to survive as a phone maker after 2018? That is one way more complicated question the answer to which we are yet to hear.

source: HTC/Google

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23 Comments

1. ibend2

Posts: 159; Member since: Mar 16, 2016

Google already take all the good guy from HTC's team.. I guess HTC 2018 flagship will be a phone with a huge screen, fat bezels, small battery, not so great camera, super fragile, no 3.5mm jack, and starting at $999 (at least it will be a shiny glass with pretty color)

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Maybe you are right or maybe HTC would get lucky with their new hire. We will see. The problem with HTC is they like to follow Apple footsteps, first to do non-removable battery, first to remove headphone jack. Android users have many OEM to choose from so the resistance would be much stronger compared to Apple users.

20. LionStone

Posts: 1048; Member since: Dec 10, 2010

"...HTC is they like to follow Apple footsteps,"!?!? Uh...no...

13. Hyperreal

Posts: 361; Member since: Oct 08, 2013

I wouldn't be so sure. Personally I like U11 more than Pixel, which besides camera and software is sort of ...meh.

19. LionStone

Posts: 1048; Member since: Dec 10, 2010

That comment is all kinds of dumb...

2. sip1995

Posts: 1771; Member since: Feb 07, 2014

Another overpriced phone from HTC like the others.

14. Hyperreal

Posts: 361; Member since: Oct 08, 2013

599$ at launch for U11 (with discount) was the best deal you could make this year. Second half of the year phones reaching 1000$? Yeah, thats a bargain, lol.

3. Plasticsh1t

Posts: 3106; Member since: Sep 01, 2014

Great engineers, bad management. Kick the f**kers and sure they will get back on track.

5. pixel_ftw

Posts: 84; Member since: Jun 19, 2017

Great news for pixel lover like me. Although I can understand why it would infuriate htc fans. HTC had good run but it's simply can't compete with Samsung huge marketing monkey or Chinese cheap phones onslaught in this hyper competitive mobile market. Rest assure Google will surely make good use of these great engineers.

11. Plasticsh1t

Posts: 3106; Member since: Sep 01, 2014

Indeed. As long as they take control over the assholes who ruined the company all is well.

18. sgodsell

Posts: 7368; Member since: Mar 16, 2013

You do realize HTC can still make smartphones as well? You should read up what Google actually purchased and what HTC still maintains.

4. Hallyu

Posts: 790; Member since: Jul 21, 2015

You crocodile Google want to challenge Samsung? You serpent, just come to your sense who the get you to where you're today? If it wasn't Samsung's Galaxy presence, Android would have been eaten alive by the demon Apple because other oems are purely weak. Now you turn your back to Samsung, no wonder why you stop cooperating with Samsung since the Galaxy Nexus. It's a war now and we arnt not letting it slide anymore. FakeTC won't help you much, just saying.

6. pixel_ftw

Posts: 84; Member since: Jun 19, 2017

LMAO, for a racist dumb F**K you sure post comments that are hilarious. I'll give you points for posting entertaining comments.

10. Zylam

Posts: 1817; Member since: Oct 20, 2010

LOLOLOL Hahahahaha. Boy Samsung should get on its knees if Google asks it too. Samsung is nothing without Android, why don't you tell us of the mega successful Bada Os, or perhaps the "most hackable" Tizen Os? You think Google would take a hit if it lost Samsung as an Oem? Boy Samsung would die faster than Nokia if Google took away it's OS and eco system from Samsung. Samsung is cancer for Android, lag proned, ultra bloatware, ugly and outdated are signatures of TrashWiz. They have great hardware but they aren't the only ones. Android would be far better without your Samsung infestation.

16. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

Android would be 5 years behind if not for Samsung. Samsung and Apple are industry bohemoths pushing innovation forward.

21. LionStone

Posts: 1048; Member since: Dec 10, 2010

HAHAHAHAHAHAHA...that's hilarious!!!!!!

23. izim1

Posts: 1599; Member since: Feb 04, 2013

But true...

17. Hallyu

Posts: 790; Member since: Jul 21, 2015

You evil-Apple-possessed demon! Who has the biggest market share in Android now? If it wasn't Samsung's effort to maintain its power in Android, Apple would have beat Android 10-1.

7. izeKK

Posts: 9; Member since: Apr 08, 2016

I'm so looking forward to seeing what happens now

8. Abdbaas

Posts: 141; Member since: Apr 05, 2016

Another rubbish phone with specs and design which will belong to the previous year? Great!

12. det_bradlee

Posts: 162; Member since: Jun 08, 2015

Nothing said about a 2018 flagship. HTC does have 3 new phones coming out before the end of 2017.

15. Eclectech

Posts: 350; Member since: May 01, 2013

I just want another M7, except make it slightly bigger with less bezel, the latest processor and removable SD card slot.

22. LionStone

Posts: 1048; Member since: Dec 10, 2010

the 10 would be a nice upgrade from the m7

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