HTC's 2018 sales nosedive as April revenue drops over 55%

HTC's 2018 sales nosedive as April revenue drops over 55%
HTC’s revenue saw yet another steep decrease in April. The Taiwan-based company has been on a downward spiral for a number of years now, with 2017 being HTC’s worst financial year on record with a loss of $580 million. And now, with the fourth month of 2018 over, the company is clearly in for yet another rough year.

According to the company's latest financial disclosure, HTC’s 2018 revenue so far has totaled $365 million, down 43.4% compared to the same period in 2017. Additionally, the company’s April 2018 revenue saw an even bigger hit, reaching just $70.71 million. This equates to a drop of 55.4% versus April 2017.

It’s worth noting that HTC is yet to release any major smartphones this year, hence the low revenue. So far the company has only released its mid-range Desire 12 line, but this doesn’t appear to have impacted the company’s sales significantly. Fortunately, HTC has confirmed that it will be announcing its next flagship smartphone, the HTC U12+, on May 23, with shipments expected to commence in June. This should positively impact the company’s finances once released. In addition to its new flagship smartphone, the company began shipments of the new Vive Pro VR headset last month, although most reports don't expect any financial gain from the device to kick in by June. 

Ultimately, the company’s finances look set to increase significantly come next month. But with the brand’s revenues down significantly so far this year and rumors floating around that HTC is looking to further streamline its product portfolio, it’ll remain to be seen if its latest products will finally stop its year-on-year declines.

source: HTC via: AndroidHeadlines

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