HTC's 2018 sales nosedive as April revenue drops over 55%

HTC's 2018 sales nosedive as April revenue drops over 55%
HTC’s revenue saw yet another steep decrease in April. The Taiwan-based company has been on a downward spiral for a number of years now, with 2017 being HTC’s worst financial year on record with a loss of $580 million. And now, with the fourth month of 2018 over, the company is clearly in for yet another rough year.

According to the company's latest financial disclosure, HTC’s 2018 revenue so far has totaled $365 million, down 43.4% compared to the same period in 2017. Additionally, the company’s April 2018 revenue saw an even bigger hit, reaching just $70.71 million. This equates to a drop of 55.4% versus April 2017.

It’s worth noting that HTC is yet to release any major smartphones this year, hence the low revenue. So far the company has only released its mid-range Desire 12 line, but this doesn’t appear to have impacted the company’s sales significantly. Fortunately, HTC has confirmed that it will be announcing its next flagship smartphone, the HTC U12+, on May 23, with shipments expected to commence in June. This should positively impact the company’s finances once released. In addition to its new flagship smartphone, the company began shipments of the new Vive Pro VR headset last month, although most reports don't expect any financial gain from the device to kick in by June. 

Ultimately, the company’s finances look set to increase significantly come next month. But with the brand’s revenues down significantly so far this year and rumors floating around that HTC is looking to further streamline its product portfolio, it’ll remain to be seen if its latest products will finally stop its year-on-year declines.

source: HTC via: AndroidHeadlines



1. haruken

Posts: 309; Member since: Nov 06, 2013

How does one keep nosediving like that?

8. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Idk. According to all the Apple lovers (/s), Apple has been doing it for years yet they're still the #1 smartphone company. Might want to ask them.

11. BuffaloSouce unregistered

Lol Apple must be making good use of the dried up plot of land called your brain if that’s your answer to a question that has nothing to do about them.

30. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Girls must love you. Your sense of sarcasm and lack of humor are saddening. I will pray for you.

2. Humanoid

Posts: 1226; Member since: Dec 11, 2017

U11 > OP5 U11 > Mi 6 U11 > G6 U11 > i8+ Why cant few tech sites admit that? Ppl read reviews , then recomend or not devices to family and friends. Bad reviews make ppl think device is not good. Not fair U11 is rated below these 4.

5. umaru-chan

Posts: 377; Member since: Apr 27, 2017

You need to get a life.

6. Clars123

Posts: 1079; Member since: Mar 16, 2015

Say what you want about tech sites.. the fact is people just dont get care about Htc anymore. When you read this and get mad, read their earnings report and be quiet.

15. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Ppl do not have to care about HTC. Just write the reviews according to reality. If A does everything better than B, why B has better score? OP5 has just cpu/gpu and lots of ram. All sites still give more than 8.5. While other devices with better screen, audio, camera, faster updates, better built score between 7 - 8.3.

20. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Oneplus is also a lot cheaper.

27. IT-Engineer

Posts: 584; Member since: Feb 26, 2015

Faster? OP are vanilla android, while HTC has their crappy SENSE UI. You clearly haven't tried a OP phone yet. OP is better in almost every way, and almost half the price, so it's no brainer..

18. Trex95

Posts: 2383; Member since: Mar 03, 2013

U11 better than iPhone 8 Plus you wish Lol.

21. kemraj

Posts: 5; Member since: Mar 20, 2018

htc u11 beats the ip8+ in almost every department...have a seat young gun...u aint seen what that beast really do

25. Trex95

Posts: 2383; Member since: Mar 03, 2013

I used both U11 and U11 plus FYI and non of these phones beats iPhone 8 Plus.

28. perfectnine

Posts: 201; Member since: Mar 11, 2016

Using it at the store for a few minutes doesn't count.

29. Trex95

Posts: 2383; Member since: Mar 03, 2013

Used both in real life not at store store duh. By the way U11 has an screen issue and U11 plus screen to dim for an IPS LCD and desgin aren’t that good.

22. tiara6918

Posts: 2263; Member since: Apr 26, 2012

oneplus only gets recognized because of their marketing. They directly target the tech community but in all honesty one plus is just mostly hype. The u11 was definitely the most underrated phone last year

24. tangbunna

Posts: 494; Member since: Sep 29, 2016

because even you, did not buy htc u11.

26. IT-Engineer

Posts: 584; Member since: Feb 26, 2015

Well tech sites don't agree with you Normal consumers are not buying them. This means either HTC phones are priced too high in comparison to what you get for your money, or they are just bad.

3. umaru-chan

Posts: 377; Member since: Apr 27, 2017

This company is almost dead. I wonder how long will they stay alive?

4. Nimbus

Posts: 442; Member since: Apr 02, 2018

Htc need to wake up,they need to bussiness like one+ or xiaomi one flagship and one good specs midrange with cheap price,there desire 12 was Doa.

7. ramdroid

Posts: 138; Member since: May 21, 2016

I wonder how the makers of u11plus is a big loser like this! It has the best battery period, best sound fantastic camera screen and awesome built and design etc ..... And it is fast AF with zero Samsung lag Yet ....people even buy the OnePlus 5t and xiaomis

9. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Why do people associate lag with Samsung still? They can open and close apps faster than the iPhone! /s.

12. BuffaloSouce unregistered

I’m guessing Apple had hurt you in the past...ALL phones have issues

14. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

His username says that all.

16. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Because S and Note are slower than other android flagships.

10. Joosty

Posts: 491; Member since: Mar 14, 2013

Damn, HTC, this might be this last straw. I've owned countless HTC. I will miss you guys a ton. First in many applications.

13. Firenze91

Posts: 206; Member since: Nov 19, 2014

Not surprising at all... these ugly designs cannot go unpunished

17. PenTiltoKet

Posts: 552; Member since: May 18, 2016

HTC need to learn from asus/xiaomi. Premium midrange with big battery.

19. kevin007in

Posts: 327; Member since: Oct 28, 2015

Not a related topic though, I was a smartphone tech for 3 years and damn HTC phone are the hardest to rapair. They look good though. Good company but just unlucky I guess.

23. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Stubborn top management. Whoever is running htc now would be like Stephen Elop. Hard like a rock a trojan horse of the company. Still too overpriced and underspeced handsets, no marketing, poor after sales service, no brand recognition. If they just follow what huawei is doing they might save themselves

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