HTC to eliminate parenthesis with HTC One M9, use "One Life" slogan for promos

HTC to eliminate parenthesis with HTC One M9, use
A report published late Friday revealed a couple of interesting tidbits about HTC's new flagship phone, expected to be unveiled on March 1st at MWC. Apparently, HTC is going to be removing the parenthesis that has driven us writers crazy for two years. The name of the phone will be the HTC One M9, not the HTC One (M9). That saves us two keystrokes each time the phone gets mentioned in a story. Hey, it adds up!

The second piece of news has already been confirmed by a tweet from HTC. When promoting the phone, HTC will use the slogan "One Life." Hours after this report was published, HTC sent out a promo for the phone which included the hashtag #OneLife. The manufacturer is asking you to draw one of three shapes, no doubt parts of the HTC One M9. There is a rounded corner, a dual flash cutout and one of the lines from the back of the phone. The one who recreates the design to HTC's desire might find it used at the media event on March 1st.

HTC has told us that they have beefed up social media for the HTC One M9, most likely to prevent the Samsung Galaxy S6 from stealing its thunder. Last year, the HTC One (M8) was one of the most hyped phones ever, prior to its unveiling. This year, the manufacturer has been more tight-lipped about its new flagship, going as far as having decoys made to fool the media. Assuming the rumors are right and HTC has eliminated the Duo camera on back, the camera can't be used as an excuse not to buy the phone.

Still, it all comes down to marketing which is an area where HTC has been weak. Sure, you can blame that if you want to on the company's early days when it was turning out devices for others. But it has been quite a few years since the Nexus One and the T-Mobile G1 rolled off the assembly line. HTC has been pushing its own models for years and needs to do better than having a B-list actor say "Blah, Blah, Blah," and call it marketing. The company has upped its game with its flagship phones (think of the progression from the HTC One X to the HTC One (M7), HTC One (M8) and now the HTC One M9) and now it needs to do the same with its ads.

source: JackMarch, @htc

Related phones

One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)



1. TournaFlyer

Posts: 27; Member since: Sep 20, 2014

Gary Oldman and Robert Downey Jr. are 2 of the MOST talented actors of their generation. Just watch Downey as "Chaplin" or Gary in ANYTHING he's done... "B" Lister, BAH!

3. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I agree that they are no where near b-list, but the marketing has kinda been bad. Really bad. They really need to show off their phones, because they are really good.

8. Dumbledora

Posts: 15; Member since: Aug 06, 2014

RDJ in The Judge... Amazing!

12. RebelwithoutaClue unregistered

Many so called B-list actors/actrices are very good, but you rarely see them in the main role of a blockbuster movie. Which usually is a requirement for A-list actors. A lot of B ones are a lot better actors than the ones on the A-list.

2. 90ninjas unregistered

"M-any number" is just a poor naming scheme in general; they should honestly just drop it all together.

4. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Like other companies dont use the "poor naming scheme", "S any number", "Z any number", "G any number", "Mi any number", "iPhone any number"...

14. 90ninjas unregistered

It's not any number. It's sequential to what generation phone it is. Is this the 9th generation of the HTC One? Nope. Is the phone even called the HTC One M? Nope. The point blew right over your head, but ok.

15. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Because you work at HTC and know how many generations of phones they have made. Your point also blew right over the head of 6 other people.

18. 90ninjas unregistered

I never claimed to have worked at HTC. *shrug* Even so starting their --HTC One-- phone line at "7"? Would you do that? Also do note that I never excluded other companies. I was merely pointing out the "M" is quite silly. Just because 6 people liked your post doesn't make me anymore wrong and you anymore right. Have a good one.

19. mauwt

Posts: 1; Member since: Feb 15, 2015

The "M" stands for Mark as in Mark 7 or the seventh version of something. It's not even close to being silly. Also do note that the HTC One m7 was in fact the 7th version in the One line of phones. Just because you don't know about the others doesn't mean they don't exist. The fact that you're a moron is what makes you more wrong.

20. brandonbaskin

Posts: 1; Member since: Feb 15, 2015

It is the 7 and 8th flagship device made by the company and the M stands for model. Any more questions?

5. Dude2014

Posts: 448; Member since: Feb 12, 2014

HTC One Life? Next year, HTC Two Lives or HTC One Life 2? :)

6. ShaikhJGI

Posts: 361; Member since: Jan 10, 2014

How about HTC Two lives with free Half Life (Game).. LOL

10. phljcnth

Posts: 565; Member since: Apr 30, 2012

No. Because YOLO.

17. Stuntman

Posts: 843; Member since: Aug 01, 2011

I'm waiting for Nine Lives. :-)

7. vuyonc

Posts: 1091; Member since: Feb 24, 2014

Half Life 3 confirmed?

9. youlookfoolish

Posts: 193; Member since: Dec 14, 2012

Alan is easily the worst contributor on Phone Arena. It's not even close. B list? Really? The only thing B List is Alan. Or the carrier he loves bending over for, T-Mobile.

16. g2a5b0e unregistered

I love that after all this time, you continue to bring up T-Mobile's name in articles that have absolutely nothing to do with them. Shows how fixated & mad you are about their success. Keep on trolling.

11. kira_s unregistered

I actually wanted htc naming to go like htc one htc one2 htc one 3 small corner number I thought this would've been quite cool

13. cGmC11

Posts: 152; Member since: Apr 02, 2012

Case maker unveil the final design in a print photo? @cGmC11:

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