HTC teases its "all new One" smartphone with funny video, says it will "One Up" the competition

HTC teases its
HTC today posted a teaser video which confirms something that we already knew: its next-generation flagship smartphone will have BoomSound speakers. The upcoming high-end handset, codenamed M8, will be officially introduced on March 25 - we knew that, too.

The teaser video presents a "sound engineer" who talks about the sound quality of the current One, as well as about the improved sound quality of the “all new One.” We don’t know if this is a confirmation of the new handset’s name, but we did hear that it could be called exactly “the All New One”. 

The video also refers to the device as “the new HTC One” - sans the all part.  The smartphone itself makes an appearance, but it’s censored.

Another possible name for the upcoming HTC flagship is “One Up”, since the company keeps on mentioning that the device will “One Up” the competition.

In case you didn’t know, the alleged HTC M8 / All New One appeared in leaked photos several times until now, here, here and here. Until we hear more about it, check out the teaser video below:



source: HTC

Related phones

One (M8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 4 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 32 GB + microSDXC
  • Battery 2600 mAh(20h 3G talk time)

FEATURED VIDEO

40 Comments

1. Gothbeard

Posts: 54; Member since: Jun 28, 2010

They need a new marketing department.

4. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I agree. It is pretty lame haha

10. surethom

Posts: 1664; Member since: Mar 04, 2009

I find this is very good marketing and cant wait for the next 1. But HTC need a new advertising agency for there general adverts they are TERRIBLE

27. akki20892

Posts: 3902; Member since: Feb 04, 2013

1+1=? Guess the name One+.

36. Bioload25

Posts: 213; Member since: Nov 12, 2012

Oneplus One?

2. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

So I have to wait for another month to see the announcement!! I want to see it now!!

11. igorb81

Posts: 77; Member since: Feb 27, 2012

Probably not much to see... I think we already seen everything there is to see about HTC One. I am not impressed until I see something about SD card until then no interest from me and I don't care about speakers at all for me it's just huge bezels. That's why I am just pretty happy with my S4

13. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Yeah, we are pretty much know what the new HTC One is going to be. Refresh the spec and that's pretty much it. But I think I am going to go with the Z2 and I can finally retire my Nexus 4 :D

19. Astoni

Posts: 649; Member since: Sep 28, 2013

I'm going from z1 to the new HTC :p. The only thing that actually held me back was the camera and Snapdragon 600 CPU.

31. Taters

Posts: 6474; Member since: Jan 28, 2013

You are going to be unpleasantly surprised about how poorly designed and made HTC phones are. Get ready for dead pixels, dust, screen lift, uneven USB ports, poor button placement etc. the works..

37. Astoni

Posts: 649; Member since: Sep 28, 2013

Haha, last HTC device i had was 3-4 years back and it Was HTC dersire. I loved it :p and i've held and played with HTC one more than one time and its an extremely nice device... HTC was sh*t around sensation Era..

3. Kishin

Posts: 706; Member since: May 30, 2013

Nice this video will be clear on the release day cant wait, even if i am not getting one.

5. Killua

Posts: 270; Member since: Nov 25, 2013

Let's just hope the new one redeeming features are not only the boomsound, since z2 stepped up their speaker too.

6. power_x

Posts: 264; Member since: Aug 28, 2013

I am pretty sure that the next One will be called One Up

7. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

Wow HTC what innovation do you have? Nothing just a nice design phone that u are going to recopy and trick these guppies its new when you and I know the truth , you HTC are done,

12. brar.arsh

Posts: 202; Member since: Sep 12, 2012

Really?? And the guys like you don't shut up there mouth while praising something like S5 and iPhone 5S.

29. johnehms09

Posts: 50; Member since: Jan 17, 2014

Well thats an innovation to put emergency kit band aid to your phine..

8. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

worst teaser everrr,...

9. newbey123

Posts: 700; Member since: Mar 19, 2012

Decent video, but Im just glad they are advertising more. Will be the best smartphone this year, but doesn't matter if people don't know about it! Advertise more HTC, good job so far.

14. ausnote2

Posts: 84; Member since: Dec 07, 2012

please htc do not compromise on any features such as -sd card -removable battery -top current spec

35. fireblade

Posts: 717; Member since: Dec 27, 2013

how often do you remove the battery? 3 times a day?

15. nzagorec

Posts: 16; Member since: Jan 27, 2014

Why do you need removable battery? You carry around 2 of them in the pocket just in case the one in the phone drains out? I don't get it, I never touch the battery. I just hope for 3 things: better camera, bigger battery and microSD slot.

21. toink unregistered

Same goes with the MicroSD slot. I don't recall ever removing it from my phone to swap files or what not. Apart from bigger battery & better camera, I wish they can make it more compact and light.

24. ausnote2

Posts: 84; Member since: Dec 07, 2012

that is the problem since htc don't put in a bigger battery beside the htc max. Seal it if >3500 mah or make it removable since i have a choice to use the monster mugen battery >5000 mah sd card is a must for audio and video files

26. wolfsaviorzx unregistered

Batteries eventually go bad, it's nice to have the freedom to buy extras instead of getting a new phone. I'm still using my Original Droid because of replaceable batteries. Don't knock something just because it's not for you.

32. crazymonkey05

Posts: 188; Member since: Nov 20, 2012

Hahaha rock on bro. I'm still using my OG Droid also....I really love the nexus line but the non removable battery is a killer for me...

16. lucid.brat unregistered

HTC plz play safe...last time u ppl really did huge marketing of ultrapixel camera and it proved to be pathetic and this time u r doing for Sound so.......bt I really hope u will not disappoint us this time

17. tedkord

Posts: 17312; Member since: Jun 17, 2009

If this has expandable storage and a replaceable battery, I just might go for it.

18. banglazbless

Posts: 114; Member since: Feb 05, 2014

What a damn shame when the feature your touting is boomsound, so now we going to walk around with the phone on our shoulders playing music? This is so lame, how does this make the everyday experience better?

20. terabyteRouser

Posts: 457; Member since: Oct 18, 2011

it's a preview. they didn't say this is the only feature.

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