HTC may be losing interest in Windows Phone

HTC may be losing interest in Windows Phone
In the U.S., Windows Phone numbers may not be all that impressive, but globally the platform is still growing at a very respectable clip. In the recent numbers that showed Android with 80% of the global market, it also showed Windows Phone with about 9%, which was a solid increase from last year when the platform had 5.6%. Still, a new report says that HTC may not want to keep going with WP.

According to the usual "industry sources" that are quoted in most DigiTimes articles, HTC may not see much room for it in the WP ecosystem. Nokia controls about 80% of the WP ecosystem, and Samsung has a fair amount of the rest, and HTC doesn't see the value in putting more effort into regaining that lost share. HTC had been the top Windows Phone maker before Microsoft bought partnered with Nokia.

Sources say that HTC would rather focus on getting back the share it has lost in the Android world, where it recently fell out of the top-5 Android manufacturers. 

source: DigiTimes

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48 Comments

1. jameshoe unregistered

I knew that. HTC actually looks great in design

9. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Ya their designs are great and windows phone with HTC One's design bundled with some of HTC's new features like blinkfeed,zoe etc will be awesome not a fan of ultra pixel though...

19. Altair

Posts: 367; Member since: Feb 02, 2012

Looks great in design? Dude, if you research this subject a bit more, you can find out that ALL HTC designs have been almost direct copycats. HTC doesn't design anything. It copies other "hit" devices and then modify it a bit and claim it orignal design. HTC One is a good example of that. It is iPhone copy with slight modifications. HTC Windows phones have strong influence from Nokia devices. HTC - Silently stealing

22. StreetNerd

Posts: 870; Member since: Dec 08, 2010

im a nokia fan, but i dont HTC WP's are copies from Nokia. i actually rly like the 8X design

23. Shatter

Posts: 2036; Member since: May 29, 2013

HTC is a group of thieves. http://i.imgur.com/ACcGgZ7.gif

26. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So the Lumias like the 920 are completely fresh designs? Try an oversized ipod nano. That the first thing most said when they were unveiled, and I agreed the first time I picked one up.

27. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

I heard somewhere that it was Microsoft who is actually forced to design 8X similar to other WP's. I think they want all windows phone to look identical. and by the way i am tired of this whole copy thing right iPhones back side may look identical to HTC one's front and blackberry z10 also may looks identical to htc one (but z10 & one announced almost same time,according to gsmarena htc one announced -2013 feb and z10 announced -2013 Jan) But who cares?? Average people wont recognize and they doesn't care. Anybody can identify HTC One if it put side by side to z10 & iPhone. even if HTC did inspired/copied from iPhone, still they put it into good use and in my opinion HTC One looks,way better than iPhone 5 .(i like iPhone 4 design language better). nowadays copying/inspiring is common thing so its no big deal at all.

43. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I saw a forum the other day that was discussing if the creator of The Walking Dead plagiarized Romero's Dawn of the Dead. They were asserting that he had created the Zombie Apocalypse genre. Now if that really is the case, and whoever came up with a story concept or genre first owned the rights and no one else could do anything with it, we'd have 1/1000th of the TV, movies, songs, and books that we currently have. Unless they do a direct copy they really need to drop this copying thing. Inspiration for the iphone, z10, lumia, and on & on, most likely came from outside sources as well. With the new Impala looking close enough to the Taurus that I need to look for badging to tell them apart, and no lawsuits are brought, other industries need to follow suit.

36. amats69

Posts: 1527; Member since: Nov 12, 2012

Oh a Nokia fanboy..

47. Dastrix unregistered

That makes sense to me. When I first heard of the 8X, I could've sworn that it was a Lumia device. The resemblance is more than meets the eye.

35. akki20892

Posts: 3902; Member since: Feb 04, 2013

why anyone want to come in WP if there King is siting.

48. Dastrix unregistered

+1 Nokia is King of WP. FTW!!!

39. jdoee100

Posts: 334; Member since: Jun 04, 2013

Hey Micheal H, check your units in the referenced chart. It's not 5.6% or 9%, it's millions shipped.

2. sri_tech

Posts: 188; Member since: May 21, 2013

Well, they are losing both android and Windows phone markets. In Q2 they had only 5% of Windows phone market. Its clear that people are not buying HTC phones whether its android or WP. Too bad, they made very good devices like HTC ONE and 8x. The past mistakes are haunting them very badly. They did not try to create brand image when they were making record profits every quarter in 2010 and 2011. Even the HTC ONE is not saving them. All the best HTC.

3. mariosuneo4

Posts: 75; Member since: Aug 07, 2013

HTC already got replaced by SAMSUNG as No. 2 windows phone manufacturer as now samsung captures 11.5% market share in windows phone segment..

21. ihatesmartphone unregistered

And this make me wonder because as we all already know that Samsung is not releasing too many WP phones but still can capture more market than HTC have..

4. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

yep..

5. clevername

Posts: 1436; Member since: Jul 11, 2008

They should have been more aggressive in there push. Only reasons Nokia and windows phone are thriving are because Nokia keeps launching devices. They support it heavily. Low end and high end. And they spend wads of cash on marketing. HTC has not. They have released 3 different models on windows phone 8, and while they are good phones, they don't market, they leave that to me and the carrier. Sprint won't advertise their model at all, Verizon won't, and the 8x is too old for att to keep putting in commercials because Nokia released the 1020. idk why HTC expects returns if they don't put in the effort.

7. clevername

Posts: 1436; Member since: Jul 11, 2008

damnit. meant MS and the carrier, not me

10. Bilpocalypse

Posts: 301; Member since: Oct 13, 2012

I would relate it more to "bang for your buck". Since launch, people on AT&T have been able to get a 32GB Lumia 920 for the same price as the 8GB HTC 8x. When you take into account that it has 4x the storage, a better camera, a better selection of apps (manufacturer specific apps), wireless charging, and it's built like a brick s***house... Why would you even get the 8x? That's the real reason they haven't been selling.

11. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

And people prefer nokia when it comes to WP HTC does make great stunning looking devices but nokia with their superior camera tech,Lumia exclusives,Nokia's marketing and their support makes HTC and others tough to compete nokia rule wp market

6. trickster_qc

Posts: 107; Member since: Jun 18, 2013

HTC is losing interest in Windows Phone. Well it looks like everybody is losing interest in HTC these days..... But HTC will spend a billion $ to try to catch us up. They should take that money and invest it in an MicroSD slot for the HTC One and maybe bigger batteries.

20. Altair

Posts: 367; Member since: Feb 02, 2012

Everybody? How can you say that, while WP is gaining market share everywhere? HTC is just a copycat and runs after easy money. Such a cheap follower.

25. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

He said absolutley nothing about people losing interest in WP, he said HTC was losing interest in WP, and the public was losing interest in HTC. I take it there are no reading comprehension apps on WP yet.

37. amats69

Posts: 1527; Member since: Nov 12, 2012

LOL just shut up....youre just making yourself stup!d with post 20.

46. luxzy801

Posts: 140; Member since: Jun 16, 2010

Yo Altair; How is HTC a copycat when HTC introduced SMARTPHONES bro!!! If anything, everyone is copying HTC since they were coming out with smartphones years before your precious Apple and Samsung. Check facts, then talk.

8. mariosuneo4

Posts: 75; Member since: Aug 07, 2013

PA there is some correction "it also showed windows phone with about 9%" in the previous charts, its Mentioned 3.9% in Q2 2013

12. freebee269

Posts: 542; Member since: Aug 10, 2012

you should read the whole sentence. it says globally. so yes it's 9% globally. 3.9% in the u.s.

38. jdoee100

Posts: 334; Member since: Jun 04, 2013

This article is wrong!! I checked the referenced article and its chart. It's not 9%, but it's 9 millions MS phones shipped!! Nokia's Q2 2013 marketshare is less than 4%.

13. mariosuneo4

Posts: 75; Member since: Aug 07, 2013

Global smartphone Market share its clearly written in that chart please can u see that chart again?? and android refers to 80% and windows os refers 3.9%

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