HTC is doing so badly it just got outsold by Oppo in its own home country

Last we heard from HTC's financials, things were on the uptick: both month-over-month and year-over-year revenue was rising, mostly thanks to the newly-released flagship U11. But getting slightly better sales than a year ago does not at all mean the company's troubles have magically gone away.

Quite the opposite, in fact: a Bloomberg report from a couple of days ago indicated the Taiwanese phone maker is currently considering several strategies for saving the company, including spinning off or selling its Vive business, or even put the entire company to sale.

And further stoking the flames is a new report from DigiTimes, claiming HTC has now fallen to the fifth position in last month's smartphone vendor rankings in its own home country of Taiwan. And the company that overtook it is none other than Oppo, the Chinese phone maker most well-known for its camera-centric devices, as well as being OnePlus' parent company.

And to put things in perspective, the third place in the list is occupied by Asus — so even in a country where Asus can one of the market leaders, HTC is still falling behind its competitors. Though in the company's defense, this shift is a direct result of the recent launch of the Oppo R11 flagship, which was the top-selling Android smartphone in the country last month.

But as DigiTimes mentions, slowing sales of the U11 also contributed to the problem: July saw a 10 percent decrease in worldwide revenue over June, and with the only new handset set to hit the market being the Edge Sense-equipped mid-ranger known as the U Life 11, this trend is most probably set to continue in the near future.

But despite doing slightly better than HTC, Taiwan-based Asus is also reported to be having financial difficulties — apparently, its shares had hit a seven-year low this spring, which forced the company to delay the ZenFone 4 series by four months, overhaul its internal management, and also reduce its device shipment expectations by 25 percent.



34. ijuanp03

Posts: 701; Member since: Dec 30, 2014

From someone who is a solid HTC fan owning basically all highend HTC One series until the HTC 10, I pity them but they are STILL pricing their phones like they are king of the Android world. In some ways, they deserve it.

31. domfonusr

Posts: 1106; Member since: Jan 17, 2014

Perhaps it is time to consider a sale of HTC to another OEM (or maybe Google could buy them)... hopefully they will be able to pay every employee one more time and pay off their debts... I vote "no" to a golden parachute for the management, though.

29. andrewc31394

Posts: 313; Member since: Jun 23, 2012

Not surprised. The last truly innovative phone they made was the M7 with Boomsound speakers and amazing design. Everything after seemed like lazy attempts to just refresh hardware.

28. Luuthian

Posts: 332; Member since: Sep 09, 2011

HTC needs to some serious vision at the helm. They're all over the place. Nothing about their designs or naming conventions is ever consistent. It's a complete mess of a company.

33. KingSam

Posts: 1539; Member since: Mar 13, 2016

They need to take a Oneplus approach. Streamlined product. Build hype!

26. pecapello

Posts: 108; Member since: Feb 19, 2015

Well, if it's still not clear enough, these people represent less than 2% of those who buy smartphones. Therefore, HTC should drop those clients and make a profit instead.

21. cmdacos

Posts: 4410; Member since: Nov 01, 2016

Pull the plug HTC. You're done.

20. cmdacos

Posts: 4410; Member since: Nov 01, 2016

Pull the plug HTC. You're done.

17. Tondern

Posts: 164; Member since: Feb 23, 2015

I always consider HTC phones. To me it's not the brand but the phones and the reviews that matter and the U11 falls short on too many points. Small batteries and 4gb RAM in flagships needs to die.

16. rebretz

Posts: 117; Member since: Dec 26, 2011

HTC needs a serious redesign. For the most part I really like the software they offer but the HTC 11 is has to much forehead and chin bezels. They need to ditch capivate buttons and move the fingerprint sensor to the back. Having the physical home button/fingerprint sensor on the front is a more outdated design the the Google Pixel 1 or Google Pixel 2.

14. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

The management should be ashamed of themselves and resign for the future of the company. #takethemdown

11. epdm2be

Posts: 836; Member since: Apr 20, 2012

Companies are just too big these days. They have too many bosses and managers not doing anything useful. How is it even possible to sell MILLIONS of products and STILL not keeping the boat afloat? This only means that money is leaking away at an alarming rate and somebody is, plain and simple, stealing! I suspect a too greedy upper-management.

10. deewinc

Posts: 455; Member since: Feb 21, 2013

Price matters especially when your sales are tumbling.

8. maherk

Posts: 7082; Member since: Feb 10, 2012

They knew it's the year of bezeless and OLED phones, yet they took another path that everyone knew it will take them nowhere. Add to that the camera issues under lowlight situations, and going with glass back but offering no wireless charging. People on this site might defend their decisions, but it's evident that consumers out there want more features and a futuristic design.

12. epdm2be

Posts: 836; Member since: Apr 20, 2012

Not everybody has the knowledge or technology (or can buy them) to implement bezeless screens in their new models. Nokia, Sony and Huawei also have delivered classic designs this year. Besides it's not because YOU are influential by advertisements that I fall for the same crap. I WANT bezels so that I can hold my phone while taking a picture or play a game. Which is more important to me then be fashionable this year. Besides they make these screen longer 18:9 to consume media better while all the media out there is 16:9? Not to mention that most people don't even watch movies on their phones. How stupid is that?

19. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Besides it's not because YOU are influential by advertisements that I fall for the same crap" That's fine. But reality is that most buyers are influenced by ads and marketing.

22. chocowii

Posts: 478; Member since: Jan 30, 2014

There are still people who prefers function over form though. Cant beat them at that. Different people, different needs.

24. maherk

Posts: 7082; Member since: Feb 10, 2012

Where did you see me say that ALL people want bezeless phones? Fact is majority of people seems to love the bezeless approach OEMs are going for, and for HTC to make a profit, they need to go with the flow. They have been always late to bring what others brought years before, and they need to get back to being the pionee they once were.

27. pecapello

Posts: 108; Member since: Feb 19, 2015

Well, if it's still not clear enough, you and few 20 of these people represent less than 2% of those who buy smartphones. Therefore, HTC should drop those clients and make a profit instead. It's not just because YOU want or YOU need or because bezels are important to YOU that a OEM should stop making a profit to attend YOUR needs. What THEY need is to get some money or they will die.

7. erdilmeet unregistered

Sad times for another OEM! Too late for revival looks like. Maybe a Nokia like back from dead someday?

5. Povea

Posts: 53; Member since: Jul 03, 2015

How about those guys at HTC toe the paths of Xiaomi? Make some well speced phones and price it right

4. haruken

Posts: 311; Member since: Nov 06, 2013

Why are they still trying? No one wants an HTC.

13. epdm2be

Posts: 836; Member since: Apr 20, 2012

Because HTC should listing and look better better. If I see HTC phones amongst the least durable on Youtube e.g. Jerry bends everything :-), being declared the worst to repair on other websites (e.g. Ifixit) and lots of other negative comments and reviews then obviously I'm not going to buy a HTC Phone. And if I'm not buying a HTC phone then I'm not going to recommend it to friends and family... hence they will not buy a HTC Phone either. HTC should takes these comments at heart and act upon them. Actually improve the products and not just make a new model and hope everybody forgets last years crap. It doesn't work like that. It took years to build a positive reputation with e.g. the Touch Diamond and HD2, which they have ruined with mistakes from recent years. For now, I'd say ditch as much as possible from the expensive upper-management, slim the company down. Keep a solid design team that actually uses common sense and whom look around and listen to comments and actually use that input to improve products. And just (try to) keep on. Eventually their reputation will improve and people might want a HTC device again. Or you could sell out to Microsoft and hope for the better.... Ask any ex-Nokia employee how that turns out. I'm sure, they're "happy" to tell ya'

15. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

They have great engineers and design teams but the upper management are screwing the company over. The upper management must be kicked out and let a better team take over.

30. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

Agreed. This is a management problem, So many blunders. 1. The owner ( Ms Wang i believe )gets caught sporting an iPhone 2. Peter Cho- obsession with 4 megapixels 3. Use of the SD 810 instead of biting the bullet and getting the Exynos SoC from a competitor 4. Abandoning Boom sound 5. Reducing the bezels ( move the htc logo to the back of the device) etc...

32. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

I hope that HTC get bought by another company like Amazon and kick the management and start fresh and make other products other than smartphones. VR technology is a good start. That way, maybe they can get back on their feet again.

3. theunspoken

Posts: 310; Member since: Jul 06, 2017

Maybe afterall, it isn't so exciting as "SQUEEZING" a B***

2. Settings

Posts: 2943; Member since: Jul 02, 2014

At least in Japan, Sony is numbe... Ooops

6. w1000i

Posts: 251; Member since: Jul 22, 2015

In Japan most people buying iphone or sony

1. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

They got "Squeezed"

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