Last we heard from HTC's financials, things were on the uptick: both month-over-month and year-over-year revenue was rising, mostly thanks to the newly-released flagship U11. But getting slightly better sales than a year ago does not at all mean the company's troubles have magically gone away.
Bloomberg report from a couple of days ago indicated the Taiwanese phone maker is currently considering several strategies for saving the company, including spinning off or selling its Vive business, or even put the entire company to sale.Quite the opposite, in fact: a
And further stoking the flames is a new report from DigiTimes, claiming HTC has now fallen to the fifth position in last month's smartphone vendor rankings in its own home country of Taiwan. And the company that overtook it is none other than Oppo, the Chinese phone maker most well-known for its camera-centric devices, as well as being OnePlus' parent company.
And to put things in perspective, the third place in the list is occupied by Asus — so even in a country where Asus can one of the market leaders, HTC is still falling behind its competitors. Though in the company's defense, this shift is a direct result of the recent launch of the Oppo R11 flagship, which was the top-selling Android smartphone in the country last month.
But as DigiTimes mentions, slowing sales of the U11 also contributed to the problem: July saw a 10 percent decrease in worldwide revenue over June, and with the only new handset set to hit the market being the Edge Sense-equipped mid-ranger known as the U Life 11, this trend is most probably set to continue in the near future.
But despite doing slightly better than HTC, Taiwan-based Asus is also reported to be having financial difficulties — apparently, its shares had hit a seven-year low this spring, which forced the company to delay the ZenFone 4 series by four months, overhaul its internal management, and also reduce its device shipment expectations by 25 percent.