HTC does marketing the right way in new ad for Desire 816

HTC does marketing the right way in new ad for Desire 816
No dark rooms, no rainy evening, and no celebrity musings about abstract concepts that dance around the subject at hand. Indeed, HTC gives up a solid promotion for the recently released HTC Desire 816, a mid-range, Android powered phone that has a nice 5.5-inch screen, dual-front-facing speakers, and ironically, “more megapixels.”

At under $400, you will be hard pressed to find a better value for a large-screen, solid camera, and smooth performance, all while zipping along an LTE network.

The front-facing "BoomSound" speakers that HTC is adopting as a common form factor is a net benefit, albeit at the expense of size of the device. For a 5.5-inch screen, the HTC Desire 816 is larger than a lot of other phablets out there, like the Samsung Galaxy Note 3 and the Sony Xperia Z2, but at least you are not cupping your hands around the speakers to watch a YouTube video, or muffling the sound while playing a game.

The Desire 816 takes good pictures too, thanks to a 13 megapixel camera, a feature that HTC points out in its ad. In our review of the Desire 816, we liked the image quality and felt the camera performance was well above par for a device in this price range. The front facing sensor is a 5 megapixel wide-angle camera, great for selfies and video calling.

Of course, if this were an HTC One (M8) ad or promo, we would not be told any of this, and that is why this ad is so effective. Indeed, it takes a page out of Samsung’s book, but it is a really good book. The HTC Desire 816 is available now in Europe, and may make an appearance with an American carrier in the coming weeks. 



1. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Looks really sexy, but it's a midrange.

3. Super3310

Posts: 91; Member since: May 06, 2014

Yah ur right

4. networkdood

Posts: 6330; Member since: Mar 31, 2010

Price wise it is the same, approx, as my device - would be nice if the top of the line devices were 400.00....

2. networkdood

Posts: 6330; Member since: Mar 31, 2010

Smart and direct thus commercial is...I like the straight forward approach...

5. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

What happened to your old avatar with the skeleton

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

whoa, been a while since I have had that fellow - I bet you have had other accounts on this site to remember Jeff Dunham's puppet...

6. Killua

Posts: 270; Member since: Nov 25, 2013

It's pretty normal, but way better than their previous stupid ads. I bet it's cheaper too, it doesn't need RDJ or GO after all.

8. elisha.siegelman

Posts: 20; Member since: Feb 28, 2014

I still want the Oneplus One when it becomes available (will people stop complaining about invites already?? They're just OPlus's excuse that the phone just ISN'T READY YET).

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

June 6th - I can tell that I am getting an invite....just by reading this post in their forum - Our system will automatically allocate invites based on these three parameters: Your “forum age” - the earlier you joined our forums, the higher you will be ranked Your participation - you must have a minimum amount of posts (it’s less than what you think!) Recent activity - we want our members to still be with us!

12. networkdood

Posts: 6330; Member since: Mar 31, 2010

My rank is 'well-known'

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

Nice thing about this phone is that even as a mid ranger it is still better than some other company's flagship phone - not talking about Android or Windows, mind you...

10. baldilocks

Posts: 1543; Member since: Dec 14, 2008

PhoneArena, please get rid of your AdChoice keyword popups. They are really, really, annoying.

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

I block their ad junk using ABP on Chrome...

14. aayupanday

Posts: 582; Member since: Jun 28, 2012

More MegaPixels more Memories... Hmmm... I see a change coming for their flagship's camera.

15. Mrmark

Posts: 409; Member since: Jan 26, 2013

I caught that too!

16. refillable

Posts: 1071; Member since: Mar 10, 2014

Looks better than the M8 somehow.

17. jibraihimi

Posts: 816; Member since: Nov 29, 2011

Does this phone has nfc and wifi direct....??? Someone please reply, because i'm seeing conflicting specs on different sites, somewhere its mention as it's having both of these features, somewhere it's mentioned as its not having both of them, and somewhere only optional nfc is mentioned..... So guys please enlighten me....

18. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Not a bad deal, kudos HTC. Desire always was a decent line of models. Thankfully no chin.

19. InspectorGadget80 unregistered

For once i acutally like this ad. They don't have to wast millions of dollars to pay horrible actors excluded ( IRON MAN) for not showing the phone. and HTC needs to put their phones on PRE PAID as well.

20. fenixsama

Posts: 32; Member since: Oct 26, 2011

Which is better? This one or samsung galaxy note 3 neo dual sim?

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