HTC U Ultra or U Play - which one would you pick?

HTC stirred our fantasies today by unveiling not one, but two gorgeous-looking phones, finally getting around to crafting a glass chassis, instead of its signature metal unibody design. The U Ultra and U Play are using the latest Gorilla Glass 5 iteration slapped on a sturdy metal frame with molded "3D' effect at the edges for an "organic symmetrical" chassis, while the U Ultra will also come in an even sturdier sapphire glass version down the road.

While the phones are undoubtedly beautiful to look at and feel premium in the hand, their specs are nothing to sniff at, either, especially in the case of the U Ultra. The "ultra" part of the naming comes from the use of a high-res Quad HD panel, secondary ticker for your AI needs, fast Snapdragon 821 chipset, UltraPixel camera with OIS tech, and plenty of built-in storage. 

The U Play is trying to wiggle itself in the crowded value-for-money category with a more midrange chipset, smaller 1080p display, and a camera with larger pixels, but it does have rather premium looks for that extra boost that every midranger needs these days. That is why we wanted to ask you which one of the two would you pick if you had the chance and the need, the U Ultra ($749) or the U Play (~$440)?

HTC U Ultra or U Play - which one would you pick?

HTC U Ultra
HTC U Play

Related phones

U Ultra
  • Display 5.7 inches
    2560 x 1440 pixels
  • Camera 12 MP (Single camera)
    16 MP front
  • Hardware Qualcomm Snapdragon 821, 4GB RAM
  • Storage 64GB, microSDXC
  • Battery 3000 mAh
  • OS Android 8.0 Oreo
U Play
  • Display 5.2 inches
    1920 x 1080 pixels
  • Camera 16 MP (Single camera)
    16 MP front
  • Hardware MediaTek Helio P10, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 2500 mAh
  • OS Android 7.0 Nougat
    HTC Sense UI



31. shafayatsohail

Posts: 55; Member since: Jan 14, 2016

add a NEITHER/NOR button, then I'll vote

30. shafayatsohail

Posts: 55; Member since: Jan 14, 2016


21. kamen

Posts: 103; Member since: Jul 18, 2011

NONE! Ever! No 3.5 = no purchase

27. marorun

Posts: 5029; Member since: Mar 30, 2015

Thats the best argument i saw in all the comment we had on this news. I agree no 3.5 mm jack no deal.

19. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Hard To Consider a dying breed of phones.

18. ibend

Posts: 6747; Member since: Sep 30, 2014

entry level processor for $440 and last year's flagship processor for $749?? no thanks... just save that $440 for oneplus 4 or that $749 for Galazy S8

26. marorun

Posts: 5029; Member since: Mar 30, 2015

Good idea for oneplus bad idea for samsung S8...

17. salami1980

Posts: 80; Member since: Dec 27, 2016

No Sorry HTC, the HTC 10 was disappointed, so no more HTC smartphones with close to stock UI, they killed the soul of Sense UI. Sony is doing better job ............. happy with my Xperia XZ

15. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

I'll my HTC 10. Hope there will be an HTC 11 with SD 835.

16. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014


13. kkmkk

Posts: 699; Member since: May 06, 2013

it is a good smartphone but not a good competitor to the samsung galaxy s8 or lg g6

12. Back_from_beyond

Posts: 1489; Member since: Sep 04, 2015

HTC just doesnt have a clue what to do to make a successful phone. Make a ridiculously large high end phone and then a mid range phone with a very poor performing Mediatek SoC. You can get an in all regards better performing Moto G4 for half the price. What kind of morons do they have working at HTC?

11. isproab

Posts: 20; Member since: May 27, 2010

I think I may have to say no as well. I don't understand why there seem to be no high end spec phones that are of "normal size." Besides the upcoming Galaxy S8 (not sure if I trust Samsung any more), which high end android phone will AT&T carry that has a screen 5.5 inches or smaller? Not everyone wants a phablet.

20. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Not sure of you trust Samsung? Samsung makes 50 phone models and they an issue with kne, and so that blew your trust? You must not be married or have a girlfriend. Stop jacking to.whatever you use and grow up. As much as OEMs like Apple, HTC and even Sony have phucked up, you can't trust Samsung? You guys are such hypocrites.

22. isproab

Posts: 20; Member since: May 27, 2010

I have an LG V20. The wife hates changing phones and having to go from LG G3, to Note 7, to Note 7 again and back to LG G3 was more headache than she wanted. Especially since she was on a plane so much. What are you, 12. How about you realize that not everybody thinks like you. Manufacturers are rushing products to be 1st and it's not working out so well.

25. marorun

Posts: 5029; Member since: Mar 30, 2015

Samsung phone all have issues. S3 to S5 had terrible charging port thats broke easily. S6 had lots of freezing issues. S7 overheat like crazy even burn pixel of the screen and its also has a tendency to freeze. i sell 10 samsung phone 3 come back same years with issues. Insulting ppl like a moron wont make your point more valid btw. I trust brand with low return rate. HTC is one of the best on thats regard i can sell 20 of them and maybe 1 will come back. LG is not bad ( depending on model ) not a single return yet for G5. there was some but very few came back on G4 and G3. Sony is amazing maybe 1 out of 30. i could go on.. only OEM thats almost as worst as samsung is apple easily 2 out of 10 sold come back with issues. so no thanks.

29. keithtae

Posts: 564; Member since: Mar 25, 2015

Lol. Good try with all these nonsense especially when samsung phones and products are still scoring so high in customer satisfactions. But good try in spreading your hate towards samsung. Lmao. Its almost pathetic.

10. libra89

Posts: 2356; Member since: Apr 15, 2016

They are both overpriced, but if I had to pick one, it would be the play. The Ultra is too big for me.

9. Pabliell

Posts: 190; Member since: Mar 22, 2016

None. For U Ultra there's V20, with bigger and removable batery. And for U Play there are much better Galaxy A smartphones. And the alternatives have headphone jack, which HTC U doesn't have. Hope HTC 11 (or whatever the name will be) will be much better, with no compromises. If not, then HTC is dead to me.

8. Ticklemyfancy

Posts: 214; Member since: Oct 09, 2016


7. marchulya

Posts: 56; Member since: Nov 18, 2014

another useless try to get out of underworld to the light.

5. nate358

Posts: 63; Member since: Dec 24, 2013

Neither... DOA

3. nebula

Posts: 1009; Member since: Feb 20, 2015

Not telling you. Cha cha cha

2. Acdc1a

Posts: 478; Member since: Jan 21, 2016

Neither. HTC still doesn't realize they're not Samsung or Apple.

23. LionStone

Posts: 1048; Member since: Dec 10, 2010

Guess you don't realize they aren't them either.

24. marorun

Posts: 5029; Member since: Mar 30, 2015

You are right HTC has much better quality control than both those..

1. RajRicardo

Posts: 505; Member since: Feb 28, 2014


4. drifter77

Posts: 402; Member since: Jun 12, 2015

Same here.

6. civicsr2cool

Posts: 286; Member since: Oct 19, 2016

This should have been an option. These phone are huge.

14. Sealblaighter

Posts: 443; Member since: Jan 26, 2014

The bigger one is really big, but it has 2 screen you know. What I hate is that if you choose any color, the front will be black. There are people who hates black color, so HTC will lose some fans.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless