HTC Endeavor, HTC Ville get christened with official names

HTC Endeavor, HTC Ville get christened with official names
After a less-than-sterling fourth quarter, HTC is hoping it can start to turn things around with their new smartphone lineup in 2012, which will officially start to get unveiled at MWC. And the two phones that have been getting a lot of rumor-love were code-named the Endeavor and the Ville. The Endeavor had already been rumored to be launching as either the HTC Edge or the HTC Supreme, but it appears that all past names have been flushed in favor of a new branding strategy, the HTC One.

The phablet-sized 4.7” quad-core Endeavor will launch as the HTC OneX, while the dual-core 4.3” Ville will launch as the HTC OneS. And yes, both the “X” and the “S” are reportedly presented as superscript, emphasizing the HTC One brand, while simultaneously making it harder to write an email or blog post about how cool the new phones are.

The above names were confirmed independently by sources for SlashGear and Pocketnow, so it would seem that these names are likely to make it to market. SlashGear also reports that HTC will be announcing one more phone, and a tablet at MWC. Perhaps that third phone will be the mystery Verizon-branded ICS phone we revealed last week?

What do you guys think of the HTC One branding? Home run? Whiff? Somewhere in between? Sound off about it in our comments section.

sources: SlashGear, Pocketnow via Android Central

Related phones

One X AT&T
  • Display 4.7" 720 x 1280 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 1800 mAh(8.50h talk time)
One S
  • Display 4.3" 540 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 1650 mAh(7.00h talk time)



1. kcelsius

Posts: 2; Member since: Feb 15, 2012

Seems like HTC is trying to start a line of phones like Motorola did with the "Droid" line and Samsung with the "Galaxy" line.

2. bayhuy

Posts: 320; Member since: Jun 23, 2011

Agree with that. HTC One-X sounds good - reminds me of Nexus One days.

30. moosa.mahsoom

Posts: 22; Member since: Nov 19, 2011

i get the feeling HTC Ville and Edge will be similar. But, i highly doubt the fact which will perform better. Tegra 3 is quad-core. but, ville has a brand new, super-powerful core architecture, even gives cortex a15 a touch run for the money.

33. kcelsius

Posts: 2; Member since: Feb 15, 2012

I think that the new S4 Snapdragon processors should be noticeably better than the S3 ones which seemed sorta choppy and sluggish on some phones. As for quad core, I'm really starting to wonder....what exactly do you even need quad core for on a smartphone for? I feel like there's an extent to what you can do but in the future I could see our cell phones becoming our laptops that we just plug into a dock. I just feel like at this moment quad core may not be fully optimized for ICS and we may not be able to fully use the power of the processor.

3. rockstarlive

Posts: 307; Member since: Oct 19, 2011

I guess its the start of a Series of phones.

4. maxkobi

Posts: 30; Member since: Jun 17, 2011

i do think that starting a series like the galaxy or droid line can help a company. it does also scare me though because its a better way to brand s**tty phones. once a line is known as dominate they can sneak in a junk phone and it can be sold more mainstream to users unlike us tech junkies that don't know the difference between motoblur and sense... which we all know are useless haha main point being HTC put out a lot of phones last year... i hope they are able to keep this "one" series in its respected place and not start adding a lot to it like the galaxy line is starting to do. the droid line... well... i would say they plateaued about 86 phone generations back... that's how many generations they have created since the droid X right?

5. -box-

Posts: 3991; Member since: Jan 04, 2012

Meh. It's already been done: Acer's Aspire One are a series of netbooks, and One^x and One^s are too similar in sound for me to differentiate them in a conversation

6. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

eh, One is okay I guess. I like the idea anyway. (:

7. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

ughhhh that sounds so stupid, i like the concept but the One S? I feel an Apple lawsuit coming

8. haydenb

Posts: 136; Member since: Nov 24, 2011

Sense is one of the few good custom UI's but that being said the One X isn't that bad of name for their new phone although i did the sound of Edge

14. Lucasonic

Posts: 6; Member since: Oct 08, 2011

Just like we got the "Rezound" instead of "Vigor". I'd have to agree Edge would be a classy name for a phone.

16. Scott_H

Posts: 167; Member since: Oct 28, 2011

I wonder if they thought "Edge" might be too conceptually similar to RAZR for some people?

9. victo410

Posts: 16; Member since: Jan 20, 2012

Good for you HTC, never is too late to start using good component ( Amoled rather than Super-LCD , Tegra 3 rather than slow-crapdragon. only thing they need start improving is Camera sensor, after that will be able to compete with any superphone coming on aka Samsung SIII, Apple Iphone 5 and so on.

31. moosa.mahsoom

Posts: 22; Member since: Nov 19, 2011

htc at present has one of the best cameras in the market for now. Snapdragon was crappydragon for 2011. alrite. that is because they sticked with the out dated Scorpion architecture. the krait architecture is much more advanced and is smaller than tegra 3. The hexagon HPU is one of the best for low power tasks. Adreno 225 has processing power equal to the gpu on the apple a5 when at the same frequency. P.S Adreno 225 is clocked at 400 Mhz whereas PowerVR SGX543 on the apple a5 i believe is clocked at 200 Mhz. Adreno 225 can process 125 million triangles(compare than the sgx543's 35 M triangles). Note: Geforce on tegra has not beaten powervr.

10. Sniggly

Posts: 7305; Member since: Dec 05, 2009

It's certainly way f**king better than XOOM or Xyboard. Seriously, someone hand me a battle axe. I have a date with the Motorola naming department's computers.

11. squallz506

Posts: 1075; Member since: Oct 19, 2011

is anyone else sick of the "x", "s", and "1,2,..." naming policies? i like the edge/endeavor and even the ville better.

12. BioTek

Posts: 53; Member since: Jan 23, 2012

HTC One Supreme HTC One Edge HTC One Endeavor Well, those names do sound better with the brand than One X and One S.

32. moosa.mahsoom

Posts: 22; Member since: Nov 19, 2011

it should have been something like Omega. baah!!not Omega. Tesla...naah!!! Hero X, Desire X. those sound better/

19. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i liked the Supreme. i would've liked Droid Supreme even more. the Droid Bionic rules all machines? lol j/k here comes the Droid Supreme. ;D

13. BioTek

Posts: 53; Member since: Jan 23, 2012

It's about time HTC decided on a smartphone brand.

15. torr310

Posts: 1676; Member since: Oct 27, 2011

let's focus on products instead of naming

17. OhSo3D

Posts: 39; Member since: Feb 22, 2011

Wonder how they'll follow up with a sequel name, "HTC One-Two-S (or X)" lolol. They can do better.

20. Nathan

Posts: 85; Member since: Jul 14, 2011

More like the HTC One S2 and the HTC One X2 or they could try the HTC One 2S and the HTC One 2X, its going to be interesting how they are going to name the sequels. :)

18. lubba

Posts: 1313; Member since: Jan 17, 2011

Rumors has it there'll be two more models in between each. The one-E and one-Y. So one-S, one-E, one-X, and one-Y all together. Kidding, not funny. Lolz!

21. willsully1221

Posts: 4; Member since: Feb 15, 2012

(I love htc and do not like apple) I think HTC has started to try to control the smartphone world. They might be using the "One" series like (how most people said this earlier) the "Droid" series, "Galaxy" series, "Nexus" series, and (possibly) the "Apple Iphone". With them loading up with heavy ammunition like the HTC Speak, Beats Audio, and the new music service with Beats, HTC may be trying to become just like every other Android (and somewhat Apple) manufacturer and create that line/series of smartphones. I am really looking forward to this and can't wait for HTC to unveil all of this stuff a MWC.

22. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

They already have the EVO series (sorta) why they need "The One" I have no idea

23. parkwaydr

Posts: 572; Member since: Sep 07, 2011

Speaking of the EVO series, it will be interesting to see if they have a version of these phones released on Sprint and if they will change the names to continue the EVO line

24. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

yeah, watch it continue the "first" marketing that the rest have. first 4G phone, first 3D phone and now first Quad-Core phone. o:

26. parkwaydr

Posts: 572; Member since: Sep 07, 2011

Don't know why you got thumbed down? Anyways that would follow the EVO trend and the HTC trend for that matter, release the same phone with 2,000 different names

29. willsully1221

Posts: 4; Member since: Feb 15, 2012

I get your point. They might feel need (which they could be right) to enhance and make a bigger reputation with its series using bigger more improved features. And in my opinion, the One series sounds nice

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