HP to reportedly focus on high-end tablets priced in "Apple iPad range"

HP to reportedly focus on high-end tablets priced in
Ever since it launched the low-priced HP Slate 7 in 2013, HP has been running a high-volume, low margin Android tablet business. Hoping that low prices would generate heavy sales and profits, the manufacturer has apparently decided to change its tactics. It ran what amounted to a liquidation sale during Cyber Monday in an effort to pare inventory of its low-priced slates. That includes the HP7 G2, the successor to the Slate 7 that is powered with a two-year old Android build (4.4).

HP has recently split itself into two companies, one for consumers and the other for the enterprise. It is taking this opportunity to build tablets for the "business mobility" market. David Coughlin, HP's president of Personal Systems, says HP's tablets will be built for field service, education, retail and healthcare. Coughlin's group has a margin of just 3%, and hopes to build that up by offering more expensive devices for the enterprise market..

While HP has basically sold out of its low-priced slabs, the tablets still available on its website are now priced in iPad territory. For example, two consumer tablets available are the HP Envy 8 Note, featuring an Intel Atom chipset, and powered by Windows 10. This slate uses a stylus controlled interface. Two versions of this tablet are offered at $329 and $429. The lowest priced Android flavored models are two variants of the HP Slate 8. These are 8-inch units with the Snapdragon 801 under the hood, and Android 5.0 pre-installed. The prices for the pair are $469 and $499.


Combining both PCs and tablets, HP is the number three manufacturer in the world after Lenovo and Apple based on figures published by Canalys. That puts it ahead of Dell and Samsung. All five companies have seen shipments decline year-over-year in the second quarter of the year.


source: AppleInsider

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22 Comments

1. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

interesting

15. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

The world has enough $500 tablets

16. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Competition is always healthy for us consumers.

2. appleilluminati

Posts: 17; Member since: Dec 02, 2015

Indeed

3. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

No where did I read them mention they're manufacturing tablets in "iPad" range. I hate it when people compare it to Apple stuff. Granted they're good but there's no mention of it whatsoever by their executive. And to do so would be foolish... PA, please stop mentioning Apple everywhere..."enterprise" level is quite enough and understandable.

5. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

It is mandatory to mention Apple in any article.

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

That's what happens when something is successful. All luxury cars are compared to Benz, RR and Tesla no? All laptops are compared to the MacBook Pro right? All Android models are compared to the Galaxy S series correct? All search engines are compared to Google am I right? Point proven.

11. shahrooz

Posts: 792; Member since: Sep 17, 2013

you lost me on "All laptops are compared to the MacBook Pro"

12. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I don't see notebookcheck.net comparing everything to the MacBook Pro, I also don't see Top Gear comparing everything to Benz. I won't deny that the iPad is successful, but they don't have to compare everything to it.

14. bur60

Posts: 981; Member since: Jul 07, 2014

Also hp high end products > everything else

4. nctx77

Posts: 2540; Member since: Sep 03, 2013

And they will be on fire sale in no time. HP, the company with the original fire tablet!

21. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

With the best mobile OS nobody ever knew about.

6. Martineverest

Posts: 521; Member since: Oct 27, 2015

Nobody makes money from Android

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Except Microsoft and Samsung.

10. ninja_master

Posts: 306; Member since: Feb 27, 2015

And Google

13. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

troll got rekt

19. Heisenberg

Posts: 374; Member since: Feb 11, 2015

f**k off Microsoft biggot. Ur beloved MS would trade winking windows phone for android

9. pongkie

Posts: 663; Member since: Aug 20, 2011

the bloatware

17. Rock_Hardwood

Posts: 117; Member since: May 11, 2015

I dont think hp has the name anymore to sell at that price. Hp has been known for crap for awhile now

18. Tuxedo

Posts: 356; Member since: Mar 19, 2013

LMAO.... I would not mind more fire sales!

20. nebula

Posts: 1009; Member since: Feb 20, 2015

Good luck is the best choice of words.

22. ssanders2k7

Posts: 40; Member since: Feb 25, 2010

5 years behind everyone else, typical HP. This is why they are in position they are.

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