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Google: we'll reimburse those who got the overpriced Pixel 2/XL at our pop-up stores

By Daniel Petrov

Updated: Oct 20, 2017, 3:28 AM

5comments

Clearly white, clearly expensive

Along with the Pixel 2 and 2 XL announcement, Google said that it will set pop up stores in high-visibility and high-traffic areas as Manhattan to showcase and sell the new gear. Apple has its Town Squares Stores, Samsung has its Experience pop-ups in Best Buy, and Microsoft used to set temporary exhibits when it was high on Lumia, too.

Needless to say, Google delivered on that promise, and had the Manhattan store up and running yesterday for the official Pixel 2 launch date. Shop patrons, however, quickly noticed that the prices of the Pixel 2 and Pixel 2 XL are all jacked up $30 more than the official MSRP that Google has listed online in the Play Store. The lowest price was $680 for a 64 GB Pixel 2, the 128 GB one goes for $780, and the most expensive Pixel 2 XL did hit a $980 tag, placing it just shy of the upcoming iPhone X, for instance, and more expensive than a Note 8.

Google, however, was fast to notice and correct the "error," and has said in the following statement that it will cover the difference for those who bought Pixels form the pop-up stores yesterday:

There you have it. Being a vertically integrated hardware maker that Google inevitably is right now, after the purchase of HTC's Pixel-making unit, comes with its own set of challenges, some of which are new for the search giant, and mistakes are bound to happen on the way, so we wouldn't hold such marketing missteps against Google, especially is they are remedied quickly.

source: Verge

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.