Google: we'll reimburse those who got the overpriced Pixel 2/XL at our pop-up stores

Clearly white, clearly expensive

Clearly white, clearly expensive


Along with the Pixel 2 and 2 XL announcement, Google said that it will set pop up stores in high-visibility and high-traffic areas as Manhattan to showcase and sell the new gear. Apple has its Town Squares Stores, Samsung has its Experience pop-ups in Best Buy, and Microsoft used to set temporary exhibits when it was high on Lumia, too.

Needless to say, Google delivered on that promise, and had the Manhattan store up and running yesterday for the official Pixel 2 launch date. Shop patrons, however, quickly noticed that the prices of the Pixel 2 and Pixel 2 XL are all jacked up $30 more than the official MSRP that Google has listed online in the Play Store. The lowest price was $680 for a 64 GB Pixel 2, the 128 GB one goes for $780, and the most expensive Pixel 2 XL did hit a $980 tag, placing it just shy of the upcoming iPhone X, for instance, and more expensive than a Note 8

Google, however, was fast to notice and correct the "error," and has said in the following statement that it will cover the difference for those who bought Pixels form the pop-up stores yesterday:


There you have it. Being a vertically integrated hardware maker that Google inevitably is right now, after the purchase of HTC's Pixel-making unit, comes with its own set of challenges, some of which are new for the search giant, and mistakes are bound to happen on the way, so we wouldn't hold such marketing missteps against Google, especially is they are remedied quickly.

source: Verge

Related phones

Pixel 2
  • Display 5.0" 1080 x 1920 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 128 GB
  • Battery 2700 mAh

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5 Comments

1. androiduser

Posts: 504; Member since: Jun 18, 2014

Give me one for free?

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

Perhaps, you should tattoo the Google logo on your arm, and then you'll have a chance at getting one Pixel 2 for free :D

3. piyath

Posts: 2445; Member since: Mar 23, 2012

$980 for a potato.... WOW!!!! My mind just got exploded LAMO

4. Sakeem

Posts: 857; Member since: Sep 05, 2012

Going to visit the pop up shop today. May just get a mini.

5. A_A_A

Posts: 221; Member since: Jan 23, 2017

They are still badly overpriced...

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