Will Google's Pixel-perfect HTC deal be more successful than the run with Motorola? (results)

Will Google's Pixel-perfect HTC deal be more successful than the run with Motorola? (results)
We asked you last week about your opinion on the Google-HTC partnership deal that poaches 2000 engineers from the Pixel team and some IP in exchange for $1.1 billion in cash. Apparently, the overwhelming majority of our 1895 respondents are certain that Google will do better with HTC this time than it did with the Motorola acquisition, as the HTC deal is a much more targeted approach, aiming to vertically integrate Google's nascent mobile hardware business, rather than a shot in the dark to gain patent ownership. Needless to say, there are still folks (22%) that think Google will be able to screw this up, too, and only time will tell which camp had more clairvoyance in their genes.

This time around, Google didn't splurge. When Google acquired Motorola for $12.5 billion, the troubled phone maker had $2.9 billion of cash in hand, and subsequently the Mountain View team also sold the Home division for $2.35 billion. When we add Lenovo's purchase price, and some $1 billion in tax-credits for Moto, Google ended up paying just a tad over $4 billion, gained some valuable insight on hardware-making, sniffed at it, and kept the patents.

It seems that there will be no more sniffing at good ol' manufacturing things. It's actually Moto's ex-CEO Rick Osterloh who announced that Google is paying "just" $1.1 billion for the most valuable part of one of the more iconic phone makers, the "Powered by HTC" division, which is where the Pixel phones have been in production for a while. Google is poaching no less than 2000 engineers and other flagship-making talent, as well as IP rights, while at the same time leaving the manufacturing capacity with all its maintenance obligations entirely to HTC. Not a bad deal, if you ask us, and, while it remains to be seen how HTC will fare after its next flagships which have already been developed are announced, when it comes to Google's part of the bargain, the upcoming Pixel 2 phone could be an early indicator whether the HTC deal will hold water in the end for them.

Will Google's Pixel-perfect HTC deal be more successful than the run with Motorola?




1. trojan_horse

Posts: 5868; Member since: May 06, 2016

Yes. I believe Google's with HTC will be more successful than the one with Motorola. At the time when Google bought Motorola, it was solely for patents, since Google did not want to really compete with Android OEMs, so Big G just wanted to continue outsourcing it's Nexus handsets. But now that Googl wants to establish it's brand in consumer electronics. with the Pixel phones, Google will obviously need a permanent factory and assembly line to ensure the consistency of its handsets... The purchase of HTC solves that.

3. troutsy

Posts: 383; Member since: Feb 17, 2012

You should try reading the article. You might really enjoy it!

8. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Bruh...the HTC Nexus better not have S-ON enabled to prevent us from rooting it. I feel like that's gonna happen.

2. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

The true innovators deserves a lot. I hope with this new deal the company can start a new. Good luck.

4. EC112987

Posts: 1216; Member since: Nov 10, 2014

Long live HTC!! Really loved the M8

5. Bray_Wyatt

Posts: 5; Member since: Sep 26, 2017

The Pixel 2. I want the Pixel 2.

6. Joosty

Posts: 494; Member since: Mar 14, 2013

I don't think Google would let it's long time partner just vanish into the wind. A great thing Google did but didn't HAVE to do.

7. fyah_king unregistered

Pixel 2 so,please.

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