Google lent the Pixel 3 for 7 magazine covers, and got Annie Leibovitz to ditch her iPhone


Say what you will about glossy magazines in 2018, but we are used to associating them with top-notch photography chops, endless hours in a well-lit studio with professional cameras, and celebrity portrait shots galore.

This may be precisely why Google decided to showcase the new Pixel 3 and 3 XL camera by partnering with the photography giants from Condé Nast. The publishing juggernaut has issued what is likely its largest ever synchronized magazine cover campaign. 

No less than seven November covers of some of the more popular magazines in the portfolio - Allure, Architectural Digest, Bon Appétit, Condé Nast Traveler, Glamour, GQ and W - were captured with Google’s newest Pixel 3 phone as part of a paid advertising placement. 

Sporting Angela Bassett, model Alessandra Ambrosio, a Thanksgiving spread, Bermuda, Mandy Moore with Susan Kelechi Watson and Chrissy Metz, actor Ryan Gosling and a classy-looking Cardi B, the covers have been taken by some of the most respected names in the vast universe of Condé Nast photography.

The other PR stunt that Google pulled was catching Annie Leibovitz - you know, the world's most famous photographer - for the Pixel 3 cause. Apparently, she even ditched her beloved iPhone for Google's new computational photography algorithms. 

The Queen of old-school picture-taking will now be traveling "around the country, capturing portraits of inspiring people and places." We can't wait for the final results from this projects that are sure to cement Google's reputation as an imaging giant that often makes us overlook whatever disadvantages its Pixel phones might have, real or imagined.

Related phones

Pixel 3
  • Display 5.5" 1080 x 2160 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2500 MHz
  • Storage 64 GB
  • Battery 2915 mAh

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14 Comments

1. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Well it's easy to do. Especially when Google gives you everything in the box to copy over all your data to a new Pixel. Plus there is a Quick charger in the box, ear buds, USB to USBC dongle, 3.5mm audio dongle, USBC cable. You can't even plug a new IPhone into Apples own MacBook pros. Pixels have phablet capabilities, where as the IPhones have absolutely no phablet capabilities what so ever.

2. macawmatt

Posts: 142; Member since: Feb 20, 2012

Amazing how much better pictures get when you drop them in an expensive camera tripod.

4. lyndon420

Posts: 6885; Member since: Jul 11, 2012

Ah...so that's been apple's secret all along??

3. JCASS889

Posts: 619; Member since: May 18, 2018

omg a celebrity got a pixel!? well now i have to get one so i can be cool like them and maybe ill be seen as a cooler person among my peers.

5. lyndon420

Posts: 6885; Member since: Jul 11, 2012

Is that sarcasm or just the mindset of an iPhone user flipped around?

9. andynaija

Posts: 1265; Member since: Sep 08, 2012

Both.

13. Brewski

Posts: 730; Member since: Jun 05, 2012

yes ...

6. peace247 unregistered

u know....apple has been doing this since ages and it seems to work

7. Vokilam

Posts: 1386; Member since: Mar 15, 2018

I’m waiting for a tweet from Annie Leibovitz’s iPhone on how great her pixel phone is!!!

10. BullaBoss

Posts: 141; Member since: Jul 17, 2018

Sent from Twitter for iPhone.

11. gauravbhakuni90

Posts: 28; Member since: Oct 29, 2013

haha thanks for the laugh.... It's just around the corner.

8. CreeDiddy

Posts: 2276; Member since: Nov 04, 2011

Even the commercials reflect how Apple market's their products...LOL!!!

12. darkkjedii

Posts: 31633; Member since: Feb 05, 2011

Can’t believe Angela Basset is 60, that woman is sexy.

14. ruthie

Posts: 1; Member since: Oct 19, 2019

The Pixel camera with the simple editor are serious competition for my professional camera. I change the resolution when I edit and I can print terrific images. My only complaint is there is no way to contact Google other than tech support. My phone was replaced FOUR times and I could not get anyone at the company to talk to. I wanted the warranty extended. The company has made it impossible to communicate with a human other than tech support who knows very little. I paid almost $1000 for the phone and expect a more responsive vendor. Other cell phone companies who value their customers will catch up to the Pixel and Google will not be able to keep customers.

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