Google lent the Pixel 3 for 7 magazine covers, and got Annie Leibovitz to ditch her iPhone
Say what you will about glossy magazines in 2018, but we are used to associating them with top-notch photography chops, endless hours in a well-lit studio with professional cameras, and celebrity portrait shots galore.
This may be precisely why Google decided to showcase the new Pixel 3 and 3 XL camera by partnering with the photography giants from Condé Nast. The publishing juggernaut has issued what is likely its largest ever synchronized magazine cover campaign.
No less than seven November covers of some of the more popular magazines in the portfolio - Allure, Architectural Digest, Bon Appétit, Condé Nast Traveler, Glamour, GQ and W - were captured with Google’s newest Pixel 3 phone as part of a paid advertising placement.
Sporting Angela Bassett, model Alessandra Ambrosio, a Thanksgiving spread, Bermuda, Mandy Moore with Susan Kelechi Watson and Chrissy Metz, actor Ryan Gosling and a classy-looking Cardi B, the covers have been taken by some of the most respected names in the vast universe of Condé Nast photography.
The other PR stunt that Google pulled was catching Annie Leibovitz - you know, the world's most famous photographer - for the Pixel 3 cause. Apparently, she even ditched her beloved iPhone for Google's new computational photography algorithms.
The Queen of old-school picture-taking will now be traveling "around the country, capturing portraits of inspiring people and places." We can't wait for the final results from this projects that are sure to cement Google's reputation as an imaging giant that often makes us overlook whatever disadvantages its Pixel phones might have, real or imagined.