Google announces WebP and WebM new image and video formats: more efficient compression

Google announces WebP and WebM new image and video formats: more efficient compression
Google has just unveiled a brand new format for still and animated images that aims to rival the extremely popular JPEG. The new format is called WebP and it delivers savings in compression of around 30% and it even supports animated images so it will also rival GIFs. Good news is that it will be supported by Google services and Google Plus in particular from the get-go, and Facebook has also given its blessing.

The new WebP format could be a huge relief for graphic-intensive websites and will make loading them faster, and the end user experience ultimately better.

Additionally, Google has also unveiled a new video codec, the webM VP9 that is 63% smaller than H.264. It still delivers the same quality at the lower bitrates. That is huge news for those who consume a lot of video on their mobile devices, and of course it will come to YouTube.

source: Google I/O

Google announces WebP and WebM new image and video formats: more efficient compression

Google announces WebP and WebM new image and video formats: more efficient compression

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12 Comments

1. PhoneAddiction

Posts: 79; Member since: Nov 07, 2012

Talk about looking out for the consumer. This will really help those who stream and download. Luckily I have unlimited data!

2. tedkord

Posts: 17135; Member since: Jun 17, 2009

Google = innovation

3. noim1

Posts: 297; Member since: May 15, 2012

YEAH !!! Now ppl move to VP9 video that means i get to download movies with same quality but less MB ...its great for my Data Plan ...Google = Tech Giant ...

5. blingblingthing

Posts: 897; Member since: Oct 23, 2012

Why would you get a thumbs down for saying something wise? Let me thumb you up.

11. danny_a2005

Posts: 353; Member since: Oct 06, 2011

Apple trolls are giving thumbs down, It's google day, give us a break... thanks

12. 8logic

Posts: 154; Member since: Mar 05, 2012

apple trolls just pissed that their beloved apple don't do anything if they don't make money.

4. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

Wow, I did not see that coming! But I guess it all makes sense now- if Google creates standards that people will have to use to bring down their cost then hardware and software manufactures will have to implement them and Google collects a licencing fee. With over 900 million activations guess Wp and Mp become instant standards.

6. jromy

Posts: 114; Member since: Feb 26, 2013

No, no licencing fee. They should have put that in the article, since not everyone was watching the announcement.

8. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

Free!! That's a good then - I guess Google's plan to be everywhere and on every device is really driving this and is basically a very good strategy.

7. pwnarena

Posts: 1129; Member since: Feb 15, 2013

creating new and better media formats to further their clout. i have nothing against it. google has not turned into an evil capitalist yet. afaik. good to have google around to put the IT world in check.

9. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

agree.

10. saiki4116

Posts: 413; Member since: Mar 31, 2011

these are open web standards and actually youtube has opt in feature which serves webM videos whenever it is possible.

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