Google Shops pop up in BestBuy locations to strengthen Pixel's retail presence
Google, being a consumer electronics company now, is going the whole nine yards. It bought a full front page ad in USA Today and other publications in time for the Pixel launch, and so on. Due to the total dearth of physical stores you can grab the Pixels from, if we don't count Verizon's shops, Google also opened a pop-up store in New York on October 20, to sell all the new and old #madebygoogle products there.
It is not only for sales purposes, though, but actually doubles as a place you would be able to physically examine the gear, and toy around with it before you decide to pull the trigger, and New York is one of the most visible electronics markets in the world, so Google's pop-up store there is certainly a bright idea likely to gather extra publicity for the new products.
The search giant is not stopping here with expansion of its retail presence, though - just like Apple and Samsung, it will have a separate section in BestBuy stores where you can test and buy Google hardware. Called Google Shops, these are starting as a test run in several Canadian locations of the electronics chain, and feature the Pixel phones, Chromecast Ultra, and all the other gizmos that the team at Google now makes with its own bare hands.