Google struggled to sell Pixel 3 smartphones last quarter34
Google struggled to sell Pixel 3 smartphones in Q1
During Alphabet’s earnings call (via9To5Google) earlier today, the company's Chief Financial Officer Ruth Porat revealed that Google experienced a year-on-year decline in Pixel smartphones sales during the first quarter of 2019. Specific numbers weren’t provided, but the negative results do appear to have dragged down the company’s hardware business as a whole.
Regarding the cause of this drop, Google didn’t mention any concrete details but it did highlight the general “pressures in the premium smartphone industry” at the moment. Moreover, it noted the “heavy promotional activity” by competitors which have been struggling to keep sales up recently.
The Google Pixel 3 and Pixel 3 XL were also plagued with memory management issues, something that affected day-to-day use by prematurely closing apps running in the background.
New Pixel hardware is coming May 7th
Despite the lack of Pixel sales, Google pointed out that it was pleased with the “momentum for Assistant-enabled home devices, particularly the Home Hub and Mini devices.” It also mentioned plans for hardware announcements on May 7th at Google I/O, essentially confirming the Pixel 3a’s debut at the event.
The Google Pixel 3a and Pixel 3a XL, for those of you that don’t already know, are expected to represent Google’s first entries in the mid-range smartphone segment. Building upon the reputation of flagship Pixels, both Pixel 3a smartphones are expected to carry the same rear camera as the Pixel 3 and support software features such as Night Sight. But in order to keep costs down, a number of modifications have been made internally.
What will the Pixel 3a series cost? And can it save the day?
Pre-orders for the Google Pixel 3a and Pixel 3a XL are expected to commence immediately after their announcement at Google I/O next week. Regarding official pricing, US market details are yet to leak. However, previous information has pointed towards price points of $400/€450 for the Pixel 3a and $500/€550 for the Pixel 3a XL.
In terms of availability, the devices were previously rumored to be Verizon exclusives. However, more recent reports suggest T-Mobile will also carry them. And for those of you out there that aren’t fans of carriers, the smartphones should be sold unlocked via the Google Store too.