Global tablet market grows 11% to 49.3 million units in the second quarter of 2014

Global tablet market grows 11% to 49.3 million units in the second quarter of 2014
The global tablet market rose 11% to 49.3 million units shipped in the second quarter, according to research firm IDC. Despite the year-over-year gain, on a sequential basis the tablet market declined 1.5% from the opening three months of the year. IDC's research director for tablets, Jean Philippe Bouchard, cited a couple of oft-heard reasons for the quarter-to-quarter slowdown. One was the increasingly large size of smartphone screens, while the other was the longer period of time consumers are keeping older tablet models before upgrading them.

Apple continued to lead the way, with 13.3 million iPads shipped in Q2. That figure represented a decline from Apple's first quarter shipment numbers. Also having a tough Q2 was Samsung. The latter struggled to finish behind Apple, with a declining market share of 17.2%. Lenovo leaped over Asus for third place, with 2.4 million slates shipped and a 4.9% slice of the world-wide tablet market. Asus finished fourth with a 4.6% share of the market, followed by the 2% ownership of the tablet market claimed by Acer.

IDC pointed out that many traditional computer and phone manufacturers have turned to producing tablets. The research firm also noted that those companies that offered bundled deals and other promotions, slowly picked up momentum in the tablet market.

source: IDC via DigiTimes



1. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

"Samsung struggled to finish behind Apple" is a bit of a overstatement, isn't it? Samsung gained marked since last year, from 8.4 to 8.5 millions while Apple LOST both market share and units sold (from 33% to 27% and from 14.6 to 13.3 millions ) so the gap is actually closing between Samsung and Apple.

3. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

Agree. I think in the end of 2014, ipad might be shrinked to 8% market share.

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Calm down, it's just Alan, you have to expect this kind of wording in his iconic style.

5. jdoee100

Posts: 334; Member since: Jun 04, 2013

"Samsung struggled to finish behind Apple" Translation (for normal people): Samsung closed gap between itself and first place Apple by 1.4 millions units(from 6.2 million to 4.8 million.)

2. derivativex

Posts: 176; Member since: Jul 15, 2014

lets see how the market will be when the tab s is available in more markets

6. gigantos

Posts: 63; Member since: Jul 25, 2013

When listing possible reasons for the decline from Q1, they might miss a factor that in East Asian countries like China, Japan or Korea, holiday season fall into February.

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