SPRING CLEANING MEANSBIG SAVINGS DURING AMERICA’S MOBILE MAKEOVER MONTH
April MinimumTrade-in Value Encourages Consumers to Clean Out Junk Drawers,
TradeOld Phones for New Mobile Technology
FORT WORTH, Texas, March29, 2012 — RadioShackCorp. (NYSE: RSH), a leading national retailer of innovativetechnology products, services and accessories, announces America’sMobile Makeover Month by RadioShack — the retailer’s latestprogram to help consumers keep up with ever-changing, fast-pacedmobile technology without breaking the bank.
StartingApril 1 through April 28, through this special promotion RadioShackguarantees customers at least $30 and as much as $300 in immediatestore credit when they trade in a working mobile phone and activate anew one.
Arecent survey commissioned by RadioShack found more than 90 millionAmerican adults have unused technology products lying around thehouse. In addition, a third of mobile phone users report owningunused phones — and more than half of those with unused phones owntwo or more. RadioShack encourages customers to do a little springcleaning starting this weekend, clearing out the clutter, freeing upuseful storage space and preparing to unlock the value of theirunused mobile phones starting this Sunday.
“Weall have hidden tech treasures in our homes. RadioShack is excited togive consumers an incentive to unlock that value,” said Gene M.Dinkens, senior vice president of store operations for RadioShackCorp. “America’s Mobile Makeover Month by RadioShack issues achallenge to dig deep in that junk drawer, clean out that closet,check under the couch and stop your tech-hoarding habits. Bring usyour old products so we can help the entire country save millionsthis April.”
America’s Mobile MakeoverMonth by RadioShack runs April 1–28, 2012, at participatingRadioShack stores nationwide and will also feature additionaltrade-in specials in weekly circulars available onlineeach Sunday during the promotion. Guaranteed minimum trade-in valuesare available only through April 28, but RadioShack’s hassle-freeTrade & Save Program is available every day. Items turned inthrough RadioShack’s Trade & Save Program are recycled orrefurbished, saving consumers money while diverting tech trash fromthe waste stream.
Tolearn more about RadioShack’s Trade & Save Program or toappraise your device, visit a nearby RadioShack, go toradioshacktradeandsave.com,or download the free RadioShack Trade & Save app in the AppleApp Store or Google Play forAndroid.
Completethe trade-in at a participating RadioShack location to take advantageof the special minimum trade-in value on working mobile phones orreceive immediate store credit. Trade-ins may also be completed bymail. Visit radioshacktradeandsave.comto receive a free shipping label. A RadioShack gift card for thetrade-in value will be mailed after the product is received. A $30minimum trade-in requires in-store purchase and activation of a newphone on a qualifying two-year plan, limited to one per customer. The$300 value applies to the Apple iPhone 4S 64GB and Samsung Galaxy SII only; values for other models will vary. Products must be in fullyfunctional, working condition. Other restrictions apply. See storefor details.
Surveyresults, commissioned by RadioShack, are from a nationallyrepresentative telephone survey of 2,327 adults, ages 18 and over,conducted March 19–25, 2012, by KRC Research. This number includes327 interviews conducted with Hispanic-Americans for a total of 406interviews with this audience. The margin of error for the overallstudy is +/- 2.0 percent.
RadioShack(NYSE: RSH) is a leading national retailer of innovative mobiletechnology products and services, as well as products related topersonal and home technology and power supply needs. RadioShackoffers consumers a targeted assortment of wireless phones and otherelectronic products and services from leading national brands,exclusive private brands and major wireless carriers, all within acomfortable and convenient shopping environment. RadioShackemploys a team of approximately 34,000 knowledgeable and helpfulsales experts globally. RadioShack’s retail network includesapproximately 4,700 company-operated stores in the United States andMexico, 1,500 wireless phone centers in the United States, and morethan 1,100 dealer and franchise locations worldwide. For moreinformation on RadioShack Corporation, please visitwww.radioshackcorporation.com;to purchase items online, please visit www.radioshack.com.RadioShack®is a registered trademark licensed by RadioShack Corporation.