Gartner's data reveals that Huawei was the big winner, Lenovo the big loser during Q3 2015

Gartner's data reveals that Huawei was the big winner, Lenovo the big loser during Q3 2015
The latest data from Gartner is out. From July through September, Huawei was the big winner in the global smartphone market, while Lenovo/Motorola was the biggest market share loser. The data, generated by end user sales, showed that Samsung sold 83.6 million units during the three month period, good enough for 23.7% of the market. While Samsung sold roughly 11 million more phones year-over-year, its market share declined from the third quarter of 2014 when it had a 23.9% slice of the pie. That happened because overall smartphone sales rose 47.5 million phones, or 15.5% year-over-year, to 352.8 million units in the quarter. Samsung could not keep up with the overall strength of the market.

Apple was next, with 46.1 million iPhone units sold in the three month period. That was up nearly 8 million from the year before, and gave Apple a 13.1% global market share for the 2015 third quarter. During last year's third quarter, Apple had 12.5% of the market. Huawei was the big winner during the period with a 2.5 percentage point increase in market share to 7.7% The company sold 27.3 million phones from July through September, up from 16 million sold during the previous year's third quarter. That was a 71% increase in smartphone sales.

Lenovo/Motorola had the sharpest year-over-year decline, as its smartphone sales dropped from 21.3 million in 2014's third quarter, to 17.4 million units in 2015. That took Lenovo's market share from 7% to 4.9%, a drop of 2.1 percentage points. Rounding out the top five was Xiaomi. Even without a new flagship model to replace the Xiaomi Mi 4, which was launched in July 2014, the company had a 1.4 million unit increase in smartphone sales year-over-year. That wasn't enough to prevent a decline in market share, however. Xiaomi ended the third quarter with a 4.9% slice of the global smartphone pie, down from the 5.2% share it had last year.

Including all handsets, not just smartphones, Samsung's 21.6% share was well ahead of the 9.6% slice owned by Apple. Microsoft's 6.3% share was good enough for third, despite a decline of 3.1pp year-over-year. Huawei and LG completed the top five.

As far as operating systems go, both Android and iOS took market share from BlackBerry and Windows in the third quarter of 2015. Android remained the world's most popular OS, accounting for 84.7% of global third quarter smartphone sales. Apple's iOS was next with 13.1%. For the pair, those figures represented an increase of 1.4pp and .6pp respectively. The market share of Microsoft's Windows dropped 1.3 percentage points to 1.7% in the 2015 third quarter. BlackBerry's share dropped .5pp to .3%.


source: Gartner via AndroidAuthority

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34 Comments

1. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Heck yeah! Go, go Huawei, i'm backing you too!!

13. sgodsell

Posts: 7367; Member since: Mar 16, 2013

Well the Nexus 6p is a great phone. Not to mention their Huawei watch is really great as well. But when it comes to sales, Android sold 300 million smart phones in just 90 days. Lots of life in Android.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Nexus 6P effect maybe?

3. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

It sure seems like it. My 6P has been amazing. Smoothest and most exciting smartphone I ever used hands down.

5. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Hey, SammyPhanboy, How's your 6P going, man, any flaws? So you ditched the brand which you seem to be a fan of?

6. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Sup my dude! I have been from a nexus 5, to the note 5, and finally to my nexus 6p. Note 5 was great, really was. But, I'm not really a fan of touchwiz. They have improved it a ton though. I can give you my pros and cons: Pros: excellent build, awesome display, great battery (I'm getting 5-7 hours SOT), a pleasure to hold, and easily the fastest and smoothest Android device I have used. Cons: headphone volume is a bit muted, camera is great but wasn't better than my note 5 or iPhone 6, and it gets a tad warm sometimes (really just a tad, nothing to worry about). If you're hesitating, don't. You'll love the 6p.

7. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

But don't get it twisted. Samsung is still my brand. I just love stock performance. No lie, my nexus 5 can keep up with my note 5.

9. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Great, thanks man! I'll rethink over it... it's hard to bypass those freaking great cameraphones (Note5, G4). Oh i'm confused reall.

10. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

And does the 810 in the 6P overheat???

17. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I Droid Turbo (with an 805) gets warmer than my 6p (with an 810) does.

11. jellmoo

Posts: 2588; Member since: Oct 31, 2011

I don't think the Nexus 6P is a factor here. It says July to September, so it wouldn't have been released yet.

15. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

but the 6P had been preordered before it's release date. So it quite matters in Huawei's boom in sales.

18. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

They didn't open preorders for the 6p until September 29th.

20. Tziggy14

Posts: 624; Member since: Sep 02, 2014

This quarter's sales was probably because of the Honor 7 and Huawei P8 success. The Nexus 6P barely counts.

31. rd_nest

Posts: 1656; Member since: Jun 06, 2010

NO chance. It wasn't available in most places in Q3, and only was available for pre-order in some countries. And nexus has zero brand pull for consumers. It's their Honor and P series that sells more.

4. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

And oh poor Windows Phone,! such is life. *meh*

12. sgodsell

Posts: 7367; Member since: Mar 16, 2013

I think Windows Phone was heading back into Microsoft's womb for a rebirth. At 1.7% it said I can't take it anymore. Good-bye.

8. killer7D

Posts: 551; Member since: Sep 18, 2014

Blackberry is disappearing .. I think Nexus 6P pushed Huawei to be in the top 3.

14. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

No, Huawei has been #3 since last year.

16. JayBEE

Posts: 180; Member since: Apr 03, 2014

Looks like Samsung is winning with the new Apple-esq direction with S6/S6 Eduge and Note 5...

19. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Huawei's rise right now reminds me of Samsung's rise between the GS2 and GS3 era. If they manage to convince the US government they are not a national security threat, they can make a real impact here. According to research, Huawei has doubled their market share in almost every market this year.

21. hanabi

Posts: 177; Member since: Oct 08, 2015

Huwei xiomi are 99% sold in china where government protects the market (e.g. google's app store, youtube, website are blocked in china) It is meaningless to see their world market share

23. Kruze

Posts: 1285; Member since: Dec 30, 2014

You seriously need some real facts to backup your claims. But anyways, it is meaningless to explain to you.

29. hanabi

Posts: 177; Member since: Oct 08, 2015

Yes next chinese :)

32. carlemillward unregistered

Really, well both of those manufacturers officially sell their devices in India and parts of Africa. They even do better than LG and HTC. Samsung and Sony still dominate Android though. Of course, Motorola is not available in Africa, well at least South Africa.

22. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

WP officially non existent. Well done Microsoft. You bought NOKIA. Destroyed it. And now you own a Blackberr-ish market share which is laughable the least.

24. Kruze

Posts: 1285; Member since: Dec 30, 2014

Good to see that Huawei is holding up pretty strong from the storm of it's competitors.

25. ibend

Posts: 6747; Member since: Sep 30, 2014

see.. huawei isnt some random chinese company that google choose to make nexus this year.. and maybe motorola+lenovo can gain some market share on Q4 with droid turbo 2

26. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Really? What separates Huawei from the likes of Xiaomi,Lenovo,Oppo,etc besides selling more phones?

28. NFSHesham

Posts: 297; Member since: Feb 04, 2014

they have more presence , they are present in more markets than others except for maybe lenovo .. they generally have a good smartphone range from cheapos to mid range and recently entered the high end field as well

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