Gartner joins IDC and others, calls for single-digit growth in smartphone shipments for 2016
Gartner believes that the glory days for intelligent handsets is over. The best year for these devices was 2010 when year-over-year growth came to 73% The reason for the slowdown starts with penetration in North America, Western Europe, Japan and the Asian/Pacific market. In those regions, 90% of consumers sport a smartphone. And Roberta Cozza, senior director at Gartner, says that those in mature markets have widened the upgrade cycle to 2.5-years from 2-years. She calls handset updates "incremental rather than exponential," which means that consumers no longer feel compelled to update every two-years or risk missing an important new feature.
According to Annette Zimmerman, research director at Gartner, India has the most potential of any market. But the problem is that with a per capita income of $1500, only low-priced handsets are being purchased. 70% of smartphones rung up last year in India were sold for $150 or less. Smartphone sales are estimated to rise 29.5% in the country this year, reaching 139 million units.
source: Gartner via TechCrunch